Welcome to our list of the best gold IRA companies for 2023.
We’ve conducted research and analysis to provide you with easily understandable information to help you make informed decisions about opening or transferring your 401k to a gold IRA.
In this review, we’ll introduce individual retirement accounts (IRAs) and their benefits, as well as guide you on the best methods for opening one. Our goal is to assist you in avoiding gold IRA scams, pitfalls, or even lies and finding an option that aligns with your goals.
By reading through our review, you’ll gain an understanding of gold IRAs and discover which companies are worth considering for investment. This knowledge will empower you to invest without the worry of encountering services or unexpected issues down the road.
Let’s now delve into exploring some of the top gold IRA companies and how they can help safeguard your retirement savings against price fluctuations and inflation.
Table of Contents
Brief Overview of the Best Gold IRA Companies
If you have already done your research or are in a hurry (which you shouldn’t when dealing with investments), here’s a brief overview of our top choices:
- Augusta Precious Metals: Best Overall
- Birch Gold Group: Best for IRA Education and Resources
- American Hartford Gold: Best for Competitive Pricing
- Noble Gold: Best for Diverse Investment Options
- You get to decide which precious metals to buy, and the Augusta Precious Metals order desk builds your gold and silver portfolio according to your choices.
- Their education staff will walk you through the economics of the gold and silver markets so that you can make well-informed selections regarding the most recent financial opportunities.
- You will be provided with the assistance of a Harvard economist along your journey.
- Since 2012, they have not received any complaints, and their BBB rating is the highest possible among companies that supply gold IRAs.
- You may obtain a copy of the same book that well-known celebrities, such as Joe Montana, hall-of-fame quarterback of the San Francisco 49ers, utilized to guarantee that they would have a comfortable retirement.
- Seven-day refund policy for new customers.
|Excellent ratings from the Business Consumer Alliance and the only gold IRA company with zero customer complaints at the Better Business Bureau.||High minimum investment of $50,000.|
|Transparent pricing and fees to ease your mind.||If you’re searching for more than gold and silver IRAs, this might not be the right fit for you.|
|Harvard economist on staff for your personal consultations.|
Overview of Augusta Precious Metals
Augusta Precious Metals is widely acknowledged as among the US’s most successful dealers of gold and precious metal IRAs. This company has achieved a remarkable reputation because of the quality of the sales consultants and customer support representatives it employs.
The Business Consumer Alliance has awarded it with the highest possible rating, and, to this day, the Better Business Bureau hasn’t received any complaints whatsoever from Augusta’s customers, making this our top reason why Augusta is at the peak of our selection of precious metal IRA companies.
Established in 2012 by Isaac Nuriani, Augusta’s CEO, the company sells gold coins, rounds, and gold bars in a range of weights, from 1/10 ounce all the way up to 100 ounces (1 kilo). They concentrate the vast majority of their efforts on selling to the marketplace for gold and silver IRAs.
The confidence of Augusta’s clients is further bolstered by the company’s provision of a money-back guarantee of 100% for new clients, as well as guaranteed fair pricing and price protection for a period of seven days. You need to get in touch with the organization if you want more information on the setup, yearly storage rates, and any additional expenses.
To meet the storage requirements of their clients, Augusta partners with the highly regarded Delaware Depository, which has vaults located all throughout the United States.
And, as mentioned in our Augusta Precious Metals review, they have a Harvard economist on staff who will individually visit with each potential customer and help them through the process of rolling over their gold holdings.
There are a lot of businesses that might claim to have low-cost charge structures, but very few of them truly disclose all of their costs. Not only are the price and fee structure laid forth by Augusta Precious Metals easy to understand, but they are also totally open and transparent.
Augusta’s customer service is excellent, as seen by the company’s high evaluations from previous customers. According to many gold IRA reviews, the onboarding and transaction procedures offered by Augusta are seamless, and customer service professionals help clients fill out all of the relevant documentation.
Investing with Augusta Precious Metals is going to put you squarely on the path to financial ease. With them, you’re not just buying gold or silver; you’re creating a safeguard for your retirement—a bulletproof vest for your finances.
- You can buy gold, silver, platinum, and palladium coins.
- Their customer satisfaction statistics show they are among the finest gold IRA companies.
- Better Business Bureau accredited business with an A+ rating.
- Endorsed by Ron Paul, a former Congressman, whose many books include End the Fed, Gold, Peace and Prosperity, among others.
- They provide an instructional kit to help you make the best decisions possible, given your situation.
- Many educational resources.
|Offers a variety of precious metals options for investment, potentially including silver, gold, platinum, and palladium.||There are mentions of the transfer process taking longer than customers expected.|
|Prioritize providing a pleasant customer experience, as shown by their quick and efficient handling of queries, proactive communication, and resolution of issues.||They hold some consumer complaints, although they’re quick to handle all queries.|
|Representatives are highly knowledgeable about the products and services they offer.|
Overview of Birch Gold Group
Founded in 2003, the Birch Gold Group has established itself as one of the most successful precious metals dealers in the United States for those wanting to open a gold IRA account.
They’re one of the oldest companies dealing with gold IRA investments, and their dynamic team of former wealth managers, financial advisors, and commodities traders still helps clients diversify their investment portfolios with gold, silver, platinum, and palladium. All these selections of gold and other precious metals make this company one of the best for those who want an investment account with less-known metals, such as palladium.
Birch Gold Group maintains relationships with respected depositories, which means you may utilize their services to keep physical gold and silver (as well as platinum and palladium coins) inside your individual retirement account. As you probably know, depositories have their own regulations, and you should invest in a gold IRA that partners with the best of them.
This company also collaborates with Brink’s Global Service, Texas Precious Metals Depository, International Depository Services, and the Delaware Depository (which provides insurance coverage of up to 1 billion dollars).
Unlike other gold individual retirement accounts, Birch Gold Group is endorsed by several prominent figures, such as Steve Forbes, Ron Paul, Ben Shapiro, and others.
Additionally, you can contact your precious metals specialist at any moment to check the performance of your precious metals or make adjustments to your account. These experts are extraordinarily useful in guiding you through the full procedure and assisting you in maintaining a prosperous investment portfolio.
Request your free information kit and learn how you can transform your hard-earned savings into a growing fortress of security with Birch Gold Group. It’s not about mere transactions or simple deals. It’s about building a wall of protection around your retirement—turning vulnerability into strength.
- A respected authority in the precious metals sector.
- Top ratings on Trustpilot and an A+ BBB rating.
- Provides a variety of investment opportunities, such as platinum, gold, and silver IRAs.
- Competent and supportive representatives.
- Client-centric approach, ensuring a comfortable investment experience.
- Transparent communication and top-notch assistance.
- Hassle-free transactions for novice gold and silver investors.
- Outstanding support for those nearing retirement.
- Commended for their integrity and esteemed reputation.
- Consistently receives favorable reviews and customer testimonials.
|Offers one of the best prices in the market for gold IRA investors.||Every business has its flaws. They received 22 complaints in the last 3 years.|
|No buyback fees.|
|Free consultation with a precious metals specialist.|
Overview of American Hartford Gold
American Hartford Gold is one of the market’s most distinguished companies in the gold IRA investing sector, focusing on offering investment opportunities in gold and silver IRA accounts. The company is well-known for its proficient and attentive representatives who assist clients throughout the investment journey without applying unnecessary pressure. Furthermore, they have garnered positive reviews for their transparent explanations and professional conduct.
The company’s credibility and standing position it as one of the leading choices for physical precious metal investments, most notably silver and gold. They also received an A+ rating from the Better Business Bureau, assuring you you’re in good hands when it comes to a gold IRA rollover or the creation of a new IRA account.
American Hartford Gold offers up-to-date information on vital market trends. This means that you have access to live charts about precious metals, including knowledge about gold price comparisons with other markets. Last but not least, you’ll always have an ongoing contact with your account representative for life.
Whether you are a first-time gold and silver investor or someone who holds an existing retirement account, such as a traditional IRA, American Hartford Gold ensures outstanding service. Their representatives are not only well-informed but also empathetic, guaranteeing a smooth and educational transaction experience.
4. Noble Gold
- Noble Gold provides quick, secure shipping along with some of the best gold prices available.
- They are highly recommended for numismatic coins, so you can get the best deals.
- You can trust their business practices because they have amassed hundreds of five-star reviews from pleased clients.
- You can rely on the company to buy back any gold or other bullion you’ve previously purchased, even if your retirement plans or savings need to change in the future.
- In addition to preserving wealth, Noble Gold uses expertise and knowledge to create client value.
|Large selection of gold, silver, platinum, and palladium coins and bars.||3 complaints in the last 3 years.|
|Get a free coin when you open an account.|
|Great service at competitive rates.|
Overview of Noble Gold Investments
Noble Gold is one of the top gold IRA companies in the market for precious metals IRAs, although it was only founded in 2016. Nevertheless, due to its low minimum investment requirement and extensive educational resources, it has rapidly become a favorite among new investors for opening gold or silver IRA accounts.
Despite its brief existence, Noble Gold has already established a strong reputation among consumer rating agencies, receiving a perfect score from Consumer Affairs, an A+ rating from the BBB, and a 4.9/5 from Google Reviews.
In addition to providing a comprehensive selection of educational resources, Noble Gold also offers a preliminary consultation to each potential customer. This consultation aims to develop a mutual understanding of the customer’s requirements, preferences, and goals. After that, customers are matched with a reliable advisor who walks them through the rest of the process and educates them while avoiding high-pressure sales techniques.
While some gold IRA companies charge 25%-80% commissions for coins they sell while taking an aggressive sales approach, Noble Gold Investments takes a more user-centric approach, providing great services at more reasonable rates.
Offering to buy physical gold, silver, platinum, and palladium products, they require a minimum investment of $20,000. However, it can be lower depending on certain types of accounts. And while they work with exclusive storage locations in the US to store your gold assets, Canada storage is also possible.
Furthermore, you can roll over funds into your new account if you open an IRA with Noble Gold or transfer assets directly from an existing depositary to your new account. When transferring funds from one depositary to another, you shouldn’t have to worry about incurring any tax penalties.
Ultimately, Noble Gold offers retirement account owners who wish to add gold and silver investments into their portfolio a comprehensive white glove service that ensures safe investments and tax efficiency while helping avoid potential regulatory hassles. Want to learn more about Noble Gold? Request their free gold and silver IRA guide for more detailed information.
5. Advantage Gold
- Advantage Gold is dedicated to protecting the safety of your assets and offers you a risk-free environment to make intelligent financial decisions.
- They will not only answer all of your inquiries but also assure you that the gold investment you pick will contribute to the growth of your assets for retirement.
- You can sell any metal you acquire from them at any moment at the price corresponding to the worth of the metal on the market. This indicates that you are free to sell off your gold investment whenever you see fit.
- It provides competitively inexpensive custodial and storage rates in addition to an extensive buyback program.
- Advantage Gold’s overall excellent reputation is backed by an A+ rating from the Better Business Bureau, AAA from the Business Consumer Alliance, and a rating of 5 stars overall, with over 1,500 verified reviews on TrustPilot and TrustLink.
|You can open your gold IRA account online.||Charge a fee for precious metals purchases, sales, or exchanges.|
|There’s a buyback program available.|
|Many educational resources.|
Overview of Advantage Gold
Advantage Gold was established in 2014 and has its headquarters in Los Angeles, California. Because the organization trains all of its personnel to be IRA specialists, it demonstrates its dedication to assisting investors of all experience levels in making the choice that is in their best interest.
With so many positive customer reviews on trusted sites like the BBB, Google Reviews, and Trustpilot, it’s no wonder they made our list of the best gold IRAs. Advantage Gold’s customer service is consistently ranked among the finest in the business, earning the company recognition as the most reputable provider of gold IRAs for five years in a row (100% 5-star ratings in TrustLink from 2016 to 2020).
Like many gold IRA companies, converting your individual retirement account into a gold and silver account with Advantage Gold is a straightforward and uncomplicated process. They take care of every step of the process, from the very beginning to the very end, enabling them to assist thousands of Americans from all backgrounds in investing in precious metals.
However, unlike other gold investment companies, Advantage Gold brings something unique to the table—you can open a gold IRA account online and skip the phone call. In other words, they offer a self-directed IRA application. Though it might initially appear to be a simple process, be aware that the contract is quite extensive. But don’t worry, you can call their experts through the phone number on their website.
Furthermore, they have a well-known gold depository in Delaware, which makes it simple and risk-free to move funds from an existing IRA into a gold-backed IRA.
If you’re ready to invest in physical gold bullion and other precious metals or only want to read the contract, go over to their website and take a look.
- The company offers a variety of IRA-eligible precious metals (gold, silver, palladium, and platinum).
- Goldco is a reputable, trustworthy, and very effective resource for authoritative knowledge on how to invest in gold.
- When you make a qualifying purchase from their website, you can receive up to 10% back.
- You can trust Goldco to look out for your best interests, and their easy 3-step process for setting up a gold IRA will keep your retirement investments safe.
- Rated A+ by BBB and triple A by BCA.
|Offer cash purchases of metals for home delivery.||Minimum investment of $25,000.|
|Simple onboarding.||31 complaints in the last 3 years.|
|Wide selection of precious metals.|
Overview of Goldco
Goldco’s primary mission is to protect the retirement savings of its customers by transferring their assets from standard IRAs and 401(k) accounts to self-directed IRAs backed by gold or other precious metals.
The crew of IRA specialists at Goldco specializes in assisting customers through the rollover process in an easy-to-understand manner in order to simplify this specific strategy for protecting retirement assets. Additionally, the experts at Goldco will assist you in making sure that your rollover complies with Internal Revenue Service (IRS) guidelines, which is something that every gold IRA company offers.
Besides providing security for one’s cash and assets, Goldco also makes it possible for collectors and investors to purchase gold bullion in addition to gold and silver coins.
It’s important to note that the costs charged by Goldco change based on the size of your investment and the custodian you select. You’ll need to contact them directly for the most precise price information.
In comparison to other gold IRA companies, Goldco’s 10% rebate offer on eligible online purchases will directly benefit investors like yourself. This is more than just an attractive perk; this promotion underscores Goldco’s dedication to meeting all your financial needs while helping you reuse your investment earnings.
Goldco also provides a free educational seminar that will assist you in learning more about the ins and outs of investing in gold and silver. Because of the company’s accessibility and user-friendliness, many people believe it is one of the best gold IRA investment companies available for financial investments.
- They provide IRA-approved gold, silver, platinum, and palladium products.
- Offer transparency and seamless customer experience.
- Shipping is fully insured and free of charge for customers’ convenience.
- Customers can liquidate their assets and transfer them to other investment opportunities if desired.
- A vast range of educational resources, including webinars and free guides.
|A diverse range of IRA-approved precious metals.||Unclear information about the buy-back policy.|
|Free, fully insured shipping of precious metals.|
|Competitive pricing structures.|
Overview of Patriot Gold Group
Patriot Gold Group joins our list as one of the best all-around gold IRA providers thanks to its extensive track record of providing excellent customer services, superior consumer ratings, and reasonable pricing.
You will never pay retail prices when working with the Patriot Gold Group, and you will deal exclusively with the owners. They have worked for some of the country’s biggest precious metal investment companies, which has given them a lot of experience in the field.
They will negotiate on your behalf to obtain the most favorable pricing on gold and silver, skipping several compensation levels for executives and investors. As a result of all of this, you won’t have to shell out an expensive amount of money to acquire the metals; instead, you’ll be capable of making a profit on your investments.
Plus, Patriot Gold Group offers free shipping of products within your IRA, which is something unique in precious metal IRA accounts.
They have earned an excellent reputation by receiving the highest marks possible from the most influential consumer rating agencies, such as a AAA rating from the Business Consumer Alliance and a five-star rating from Consumer Affairs.
While not ranked the best gold IRA that offers gold and silver products, they stand out from other companies on our list offer for their free shipping options.
How We Ranked the Best Gold Investments with the Best Gold IRAs
Navigating the world of gold IRA companies can seem like a daunting task. How do you identify the best gold investment, and who can you trust to keep your gold safe and secure? And at what point should you decide to sell your gold? Ultimately, we suppose your final goal is to maximize your existing IRA by transitioning it to gold IRA that provides the most economic benefit and peace of mind.
Numerous gold IRA companies claim to offer the best service, boast of stellar performance, and pledge safety for your gold. Yet, a simple way to cut through the noise is by looking at their customer reviews. It’s encouraging if a company has more positive gold IRA reviews than negative ones, indicating customer satisfaction and trust in their services.
By reading these reviews, you’ll have a snapshot of the company’s abilities, including their customer support, their transparency, and how quickly they deal with issues when they arise. Pay particularly close attention to how these companies handle the process of selling your gold when you choose to liquidate and how it affects your ROI.
You’ll often find some gold IRA companies that hold a distinguished spot and are consistently ranked as the best gold investment. These organizations can smoothly guide you from the stage of converting your existing IRA to a gold IRA through the process of investing in and accumulating gold and, finally, if necessary, to sell your gold in a way that is profitable for you.
By focusing on these factors, we ranked the best gold investment companies to give you a detailed list of our top choices.
If you want to secure your retirement funds in a gold IRA, there are some aspects you should be aware of. It’s best to look for a gold IRA company that offers the following features or considerations.
You may be drawn in by endorsements from well-known figures in entertainment or finance, but you should be interested in finding out what average individuals thought of these gold IRA providers.
Do the salespeople seem to be trying to make a fast profit? Do they employ a pushy, aggressive sales strategy? Do they prioritize their clients? Do they assist you in comprehending the specifics of a deal, or do they act independently? Do they make amends if there is a problem?
The top gold IRA companies on our list will each have starred reviews from real customers as well as raving customer endorsements.
It’s excellent if famous people or media attention pulled you in. It means these gold IRA custodians can stand behind their star power with a strong reputation.
Your mental health and financial future depend on having a solid retirement savings plan. That does not, however, imply that the planning procedure must be ineffective and time-consuming.
All of the gold IRA providers on our list offer representatives to help you every step of the way, making the process of setting up your gold IRA as easy as possible. You will therefore receive professional guidance and support regardless of whether you begin the golden trip online or over the phone.
No quick cuts or workarounds will be provided. Instead, all of these businesses strictly comply with IRS regulations to protect your interests and your gold IRA.
One of the most difficult aspects of a gold IRA company to describe in detail is pricing and fees.
These gold IRA firms are not being secretive or attempting to conceal anything. Because the price of precious metals fluctuates so quickly, businesses would prefer to provide you with cost information when you speak with a person than risk you finding out-of-date information on a website, whether it be their own or another one.
Keep in mind that there are different costs and fees, such as setup, storage, and maintenance fees.
The fees are subject to change based on the amount you choose to invest. In addition, certain gold IRA companies run specials that include no initial setup fees or free storage for a full year.
All of the gold IRA custodians in this list provide a variety of precious metals that have received IRS approval. The most popular options are gold and silver, however, platinum and palladium are also available.
The top picks for the best precious metal IRAs all provide some form of customer education. So use that information to your advantage and learn everything you can about precious metal IRA offers, or conduct some of your own studies.
Working with a professional of one of these top gold IRA providers also gives you access to their knowledge and previous customer relationships.
Utilize the informational resources and expert knowledge to your advantage. Before deciding how to finance your gold IRA, read, look over the collection of precious metals offered by each company, and don’t be afraid to ask questions. Any reputable gold IRA company on this list offers a selection that you can’t go wrong with.
When you start planning your gold IRA, you probably won’t do it with the intention of selling off your precious metals before you retire. However, there are instances when life has other plans in store for you.
It will likely be quite some time before you can withdraw money from your IRA and begin your retirement. In the meantime, however, your circumstances may shift, which may be for the better or worse.
When you are ready to make a move, you should talk about the buyback value of your gold or precious metals. This is because the price of physical gold and other precious metals can change.
The IRS will charge you a 10% early withdrawal penalty if you withdraw any of your funds before you reach 59 and a half. Buybacks are an option at each of these gold IRA companies, meaning that if life surprises you or presents you with an opportunity you simply can’t pass up, you may get your money back.
What Precious Metals Can I Hold in a Gold IRA?
Understanding your choices for precious metals within a gold IRA account is crucial. You might think you can add just any type, but that couldn’t be further from the truth. Instead, the IRS sets clear guidelines on what precious metals are eligible for these types of IRAs. Let’s break down your options:
Firstly, gold. Gold is a classic choice and a popular asset in precious metal IRAs. Gold ranges from coins such as the 1 oz American Gold Eagle, American Gold Buffalo, and Australian Gold Kangaroo to gold bullion bars, giving you a variety of options.
An interesting form of gold known as the Combibar is also available, designed to be broken into 1-gram segments for flexibility.
Next, there’s silver, known for its rarity and value. For your IRA, you can choose from a collection of silver coins like the 1 oz American Silver Eagle, Canadian Silver Maple Leaf, and Chinese Silver Panda. Additionally, IRS-approved silver bars and rounds are also permissible to add diversity to your precious metal holdings.
On to platinum, a precious metal significantly rarer than gold, with a myriad of practical applications. For a platinum option to qualify for your precious metal IRA, it has to meet a stringent minimum fineness of .9995. Some high-quality coins, such as the 1 oz Australian Koala Platinum, Canadian Maple Leaf Platinum, American Eagle Platinum, and Isle of Man Platinum coin, meet these requirements and could be a premium addition to your IRA.
Lastly, there’s palladium. Although part of the platinum family, it stands on its own as a precious metal. It’s denser than silver and prevalent in various industries, such as the automotive industry. Like platinum, palladium must meet the same minimum fineness of .9995, and only coins minted by a national government mint qualify for inclusion in a Gold IRA.
Can I Store Physical Gold at Home If I Invest in Gold IRAs?
You might. However, the reality is that when you invest in a gold IRA, you’re not permitted to have physical possession of the gold bullion in your home. The Internal Revenue Service (IRS) dictates that gold IRA owners store their gold in approved depositories, such as banks or financial institutions, ensuring the security and integrity of their investment.
When you decide to bypass this directive and store your precious metals at home, be informed that this move will be considered as a distribution of your investment. This distribution status will subject you to a potentially hefty 10% tax penalty, not to mention additional income taxes that you’ll be required to pay. This substantially reduces the overall value that you derive from your investment in gold.
Furthermore, you raise the risk of being audited by the IRS when you opt to store your gold investment domestically, which could result in other penalties.
For those of you who desire greater flexibility in storing gold, purchasing gold bullion directly from providers may be your best bet. Many providers even offer insured doorstep deliveries. But remember, once you receive this gold, the storage responsibility lies completely in your hands.
Should I Consider a Gold IRA Rollover?
Considerations should always include a gold IRA rollover process when researching potential gold IRA companies. That’s because an IRA rollover refers to moving your hard-earned savings from regular retirement accounts into gold IRAs. Not all companies make the transition seamless or straightforward – understanding this aspect could make a profound, impactful difference in your investing experience!
An experienced company will guide you smoothly through the rollover process, helping to ensure you understand each step involved and handling any necessary documentation or communicating with existing account holders to facilitate an orderly transfer of funds.
As part of selecting an IRA company, it’s imperative that you thoroughly investigate its track record with rollovers. High-quality companies will have established themselves by managing rollovers efficiently and transparently with lower fees and no hidden costs. Additionally, consumer reviews can provide invaluable information in this respect.
Gold is a physical good that cannot be altered, carries no risk to the government, and cannot be printed freely by any central bank.
For thousands of years, gold and silver have withstood the test of time and have excelled in the eyes of inflation, price fluctuations, political unrest, currency depreciation, terrorist threats, or even war.
Gold is also a beacon acting as a strong pillar of protection, a shield against these destructive forces, while inflation and the ongoing devaluation of paper money gradually erode your purchasing power.
The only way to safeguard wealth by lowering overall risk and volatility is through diversification. By including actual precious metals in your IRA, you can wean off speculative paper investments like stocks, bonds, and ETFs. More than ever, you should diversify your assets and support your retirement with the reliability and security of actual precious metals.
Due to gold’s status as a liquid asset, it is easily convertible into money or goods on a global scale. You can take an “in-kind” distribution of your metal holdings from your IRA, which means that when you decide to or are required to do so, you always have the choice of either selling the metals in your holdings or having them physically delivered to your door.
A precious metal IRA can accumulate investment growth on a tax-deferred basis, unlike most retirement plans, which only offer a small number of investment options and provide direct access to the stock market.
Gold has traditionally been seen as a way to transfer and store wealth from one generation to the next, particularly because of the widespread demand for the precious metal.
Finding the best precious metals IRA company that offers gold products is one of the safest ways to protect your wealth in the long run.
Best Gold IRA Companies: Conclusion
A gold IRA can offer significant value, making your retirement years sparkle.
Your retirement plan, your long-term objectives, and your current investment status are all particular to you. Each of these gold IRA companies is qualified and knowledgeable to assist you in realizing your ideal retirement.
You can’t go wrong with Augusta Precious Metals as the best gold IRA company to walk with you along your investment journey. Of course, it is your decision in the end. How well-suited a company feels to you depends largely on your particular preferences.