5 Best Keap Alternatives 2023 (Top Keap Competitors)

The best Keap alternatives can offer businesses a range of features and capabilities to manage their customer relationships, increase efficiency, and drive growth.

While Keap has been a popular choice for many agencies and companies, it may not fit everyone best. Fortunately, several alternatives provide comparable or even superior functionalities to its automation solution.

In this blog post, we’ll explore some of the top Keap alternatives businesses can consider enhancing their CRM, sales, and marketing efforts.

What is Keap?


Previously known as Infusionsoft, Keap is an all-in-one marketing platform built for small businesses that what to think big. Its primary goal is to assist entrepreneurs in managing their customer relationships, sales, and marketing campaigns with ease.

By streamlining these tasks, this sales and marketing automation software lets them concentrate on what they do best: expanding their businesses and developing strong bonds with their clients.

The tool offers a range of features, such as lead management, marketing automation, deal management, Zapier integration, email templates, eCommerce, and sales pipeline management. Keap aims to streamline the customer journey by providing businesses with tools to automate repetitive tasks, personalize communications, and track customer interactions.

Keap Disadvantages

Like all other sales and marketing software, Keap isn’t flawless. Although it has been praised by some, some drawbacks may come with it.

One of the main downsides is its complexity. The software can be challenging to learn and use effectively, which may deter some users.

Keap’s pricing can also be quite steep, especially for small businesses or startups. The entry-level plan may not offer all the necessary features (like analytics), and businesses may need to upgrade to the higher tier to access more advanced functionalities.

In real user reviews of Keap on GetApp, one of the main criticisms is that the system does not have a graceful timeout when left idle. This means that if the user leaves the system idle for too long, any unsaved information will be lost. This has been described as frustrating and annoying by some users.

Another issue that comes up in negative reviews is the difficulty in using and understanding the email automation system. Some users have reported that the system is not user-friendly and can be challenging to set up and use automation.

It’s worth noting that these criticisms are not the only feedback that Keap has received. The system has also been praised for its lead management features, customer service, and overall functionality. As with any software, users may have different experiences and opinions based on their needs and expectations.

What Are the Best Keap Competitors and Alternatives?

1. HighLevel (Best Keap Competitor for Agencies, Marketing Campaigns, and Sales Teams)

Go highlevel all in one marketing platform

HighLevel is one of the top Keap alternatives, as it’s a comprehensive marketing automation platform that can help you streamline your marketing efforts. Founded in 2018, HighLevel is an all-in-one platform that leverages built-in artificial intelligence and machine learning to help you manage your conversations.

With HighLevel, you can access a full-featured page builder that makes it easy to manage your website, leads, funnels, calendars, and other services. You can capture message leads through SMS, voicemail, Facebook Messenger, and email, allowing you to reach customers through multiple channels.

The platform features drag & drop surveys and forms that directly integrate with its page builder and can even be embedded on your website. This customizable solution makes it possible to capture leads through surveys and forms.

In addition, HighLevel integrates with Stripe to help you collect payment on funnels, websites, and booked appointments. Unlike Keap and other HighLevel alternatives, the tool features a SaaS mode that lets you white-label the platform and resell it to your clients.

If you’re a marketing agency looking for white-label agency services, such as Google advertising, social media posting, and Facebook advertising, HighLevel is all in one solution, the perfect solution.

Learn more in my HighLevel review.

HighLevel Key Features, Making it the Best Keap Competitor

  • Full-Featured Page Builder – HighLevel offers a robust page builder that makes it easy to manage websites, leads, funnels, calendars, and other services for clients.
  • Multi-Channel Lead Capture – The platform allows businesses to capture leads through SMS, voicemail, Facebook Messenger, and email.
  • Drag & Drop Surveys and Forms – HighLevel offers intuitive surveys and forms that directly integrate with the page builder and can be embedded on websites to capture leads.
  • Sales Pipeline Management – It allows tracking and analyzing the various stages of a sales cycle to optimize the process and improve conversion rates.
  • Intuitive Dashboard – The platform’s dashboard provides businesses with a single place to access all their analytics and reports, including where leads are coming from and the amount of money generated from each sales pipeline.
  • Stripe Integration – HighLevel integrates with Stripe to help you collect payment on funnels, websites, and booked appointments.
  • White-Labeling – HighLevel’s SaaS mode allows you to white-label the platform and resell it to your clients.


With simple pricing, HighLevel caters to agencies and businesses managing many clients.

  • Starter ($97/mo) – Full marketing solution for one account.
  • Unlimited ($297/mo) – Manage unlimited sub-accounts with unlimited users.

You can get started for free with their free trial.

2. ActiveCampaign

ActiveCampaign best HubSpot alternative

ActiveCampaign is a great alternative to Keap for businesses that want a powerful marketing automation tool without breaking the bank. It combines email marketing, CRM, and sales automation into one platform, offering features similar to Keap at a lower price point.

One of ActiveCampaign’s unique features is its automation capabilities. The platform offers powerful automation features that allow businesses to automate their marketing efforts and nurture leads more effectively. This can save businesses a lot of time and effort in the long run and help them achieve better results.

Another advantage of ActiveCampaign is its user-friendly interface. The platform is easy to navigate, making creating and managing campaigns simple. This can be a huge advantage for businesses that don’t have a lot of experience with marketing automation tools.

Finally, one of the biggest advantages of ActiveCampaign over Keap is its affordability. While Keap may be a great marketing tool for larger businesses, its high price point can be prohibitive for small businesses. With a variety of pricing plans available, ActiveCampaign is an excellent option for small businesses looking for affordable marketing software.

ActiveCampaign offers a powerful marketing automation tool with unique features and an affordable price point. Its automation capabilities, simple user interface throughout, and affordability make it a great alternative to Keap for businesses of all sizes.

ActiveCampaign Key Features, Making it the Best Keap Alternative

  • Automated Email Segmentation – ActiveCampaign allows you to segment your email lists based on customer behavior, preferences, and other criteria. This helps you to send more targeted emails and increase your email deliverability rate.
  • Automated Email Marketing – The tool offers email automation features that allow you to send personalized emails to your customers. This helps boost engagement and increase conversions.
  • Predictive Email Sending – ActiveCampaign uses machine learning to predict when customers are most likely to open emails, allowing you to send emails at the optimal time.
  • SMS Marketing – It allows you to send text messages to your customers. This helps to reach customers who may not be active on email.
  • Dynamic Content – You can create dynamic content that changes based on customer behavior and preferences. This helps to create more personalized emails and increase engagement.


Pricing starts as low as $29/mo for solopreneurs. They offer a 14-day free trial, so you can try the software.

3. HubSpot


HubSpot is the ultimate business wingman you never knew you needed. As one of the best alternatives to Keap, it’s got everything you need to take your business to the next level—from marketing campaigns, sales, customer service, and CMS (content management systems) to operations.

Unlike other HubSpot alternatives, you can mix and match these packages or go all-in with their free CRM software suite bundle that includes free tools like web forms, email marketing, and landing pages for marketing.

Plus, for sales teams, HubSpot Sales CRM offers a range of marketing tools such as live chats, basic bots, and team emails specifically designed to empower your sales team and streamline their tasks throughout the entire sales cycle, ultimately leading to more closed and more deals made.

HubSpot also offers advanced marketing automation, sales automation, and lead scoring to help you crush the competition. And if you’re a WordPress user, you’re in luck because HubSpot has a plugin for that too.

With HubSpot, you’ll have a trusted sidekick that helps you streamline your lead management, marketing, sales, and customer service efforts.

HubSpot Key Features, Making it the Best Keap Alternative

  • All-inclusive Platform – With HubSpot, you can streamline your marketing and sales efforts in one place. No more juggling multiple tools or platforms.
  • Landing Page Builder – HubSpot’s landing page builder makes creating landing pages that look great and convert visitors into leads easy. No coding experience is required.
  • Marketing Automation – HubSpot’s marketing automation workflows allow you to automate your marketing campaigns based on specific triggers and actions. This means you can spend less time manually managing your campaigns and more time focusing on other essential tasks.
  • Advanced Analytics – HubSpot’s website analytics and visitor tracking features provide valuable insights into your website traffic and user behavior. This means you can make data-driven decisions and improve your website’s performance.
  • Integrations – HubSpot integrates with hundreds of other software platforms and tools, including Salesforce, Shopify, and WordPress. This means you can easily connect HubSpot to your existing tools and workflows, making your life easier and your business more efficient.


You can start using HubSpot for $29.97/mo or access their free CRM tools.

4. ClickFunnels


ClickFunnels is a great Keap alternative trusted by thousands of entrepreneurs worldwide, not only because of its robust funnel-building software but also because of its simplicity.

If you’re an entrepreneur without any programming or coding knowledge but need to create high-quality pages for a sales funnel, ClickFunnels may be the solution you need. The software generates simple funnels quickly, allowing you to create new leads and gather visitor information easily.

Recently, the ClickFunnels team updated the software and developed ClickFunnels 2.0, which offers more expert features and capabilities, positioning it as a direct rival to Keap. These include email marketing software, a robust CRM platform, and an eCommerce store, among others.

If you’re looking to build a profitable online business with professional-looking sales funnels but have no prior programming or coding experience, ClickFunnels is the best option. With the charismatic leader Russell Brunson at the helm, there are tons of materials to learn from, such as the One Funnel Away Challenge, presented by Russell himself.

ClickFunnels Key Features, Making it the Top Marketing Automation Platform

  • Customizable Templates – You can personalize them to match your brand and style.
  • Drag-and-drop Editor – It makes it easy for you to create and customize your funnels without any coding skills.
  • A/B Testing – It allows you to test different versions of your funnel to see which one performs better.
  • Integrated Email Marketing System – It lets you send targeted emails to your subscribers and customers.
  • Payment Gateway Integrations – It allows you to accept customer payments directly within your funnel.
  • Membership Sites – It lets you create and manage your own membership site with ease.
  • Funnel Sharing – Allows you to share your funnels with other ClickFunnels users.


From $127/mo to $208/mo, you get all the tools to launch your business from the ground up. Fortunately, they also offer a 14-day trial so that you can test-drive the platform.

5. Zoho CRM

Zoho CRM

Zoho CRM is an all-in-one customer relationship management tool that enables businesses to streamline their sales, marketing, and customer service efforts across all scales, from small to large enterprises.

With this Keap alternative, you can easily organize your customer information in a centralized location, automate your entire sales pipeline, and marketing processes, and track your performance. The platform is easily accessible from any device, facilitating seamless customer relationships with your customers and team members, regardless of location.

Zoho CRM boasts a wide range of features for marketing teams, such as lead, opportunity, account, project management, and contact management. You can customize the platform to your requirements, with numerous integrations available.

Additionally, Zoho CRM has robust reporting and analytics capabilities, enabling you to gain insights into your business and make informed decisions. Whether you want to boost sales, enhance customer satisfaction or optimize your operations, Zoho CRM provides the tools and features to achieve your goals.

Zoho CRM Key Features, Making it One of the Best Keap Alternatives

  • Track Leads – Effective lead management tools for capturing, tracking, and managing leads.
  • Opportunity Management – It helps businesses track their visual sales pipelines and manage opportunities from lead to close.
  • Email Marketing Automation – Automates marketing tasks, such as email campaigns and lead nurturing, to save time and increase efficiency.
  • Omnichannel Marketing – Enables businesses to engage prospects and customers in real time through email, phone, social media, or customer portals.
  • Integrations – Seamless integration with other Zoho apps, such as Zoho Books and Zoho Campaigns, for a more comprehensive business solution.
  • International Support – Multi-language and currency support, making it a great choice for small business owners with a global presence.
  • Mobile App – Access to customer data and sales activities on the go through the Zoho CRM mobile app.


For as low as $14/mo, you can start your marketing efforts using Zoho CRM. The best part is that they offer a 15-day free trial.

FAQs Related to the Top Keap Alternatives

What are some of the best Keap alternatives?

Some popular Keap alternatives include HighLevel, HubSpot, ActiveCampaign, Zoho CRM, ClickFunnels, and other tools not mentioned in this article, such as Monday Sales CRM, Pipedrive, Mailchimp, Ontraport, and Salesforce Sales Cloud. Each software option has its own strengths and weaknesses, so it’s essential to research and compare them to find the best fit for your business.

Why would I need a Keap alternative?

While Keap is a great software, it might not be the best fit for everyone. Some people might find it too expensive, too complex, or lacking in certain features they need. Alternatives can provide a different balance of features, pricing, and usability that might better suit your needs.

How do I choose the best Keap alternative for me?

The best way to choose an alternative is to identify your specific needs and priorities for a marketing software. Consider factors like your budget, the features you need, the integrations you require, and the level of support you want. Then, research and compare different alternatives to see which ones align best with your needs.

How do these alternatives compare to Keap in terms of pricing?

Pricing varies depending on the software and the plan you choose, but in general, some alternatives may be more affordable than Keap, while others may be more expensive. It’s important to consider the pricing structure and features included in each plan to determine which option provides the best value for your budget.

Do these alternatives offer the same features as Keap?

Many Keap alternatives offer similar features, such as customer relationship management, marketing automation, and sales tracking. However, the specific features, integrations, and level of customization may differ between software options. Be sure to research the features of each alternative to find the software that best meets your needs.

Can I switch from Keap to one of these alternatives easily?

While switching software can be a bit of a hassle, many Keap alternatives offer resources and support to help you make the transition. Be sure to research the process of switching to a new software and consider any potential downtime or loss of data before making the switch.

Best Keap Alternatives and Competitors: Conclusion

Whether your sales managers need advanced sales automation to streamline your sales processes or you need robust marketing CRM features, the sales cloud solutions provided in this article will do the job pretty well.

If you’re looking for Keap alternatives offering robust automation and CRM features, any marketing automation solution presented here can help you reach your goals.

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