As the global pandemic slowly reduced its hold on the world, marketers came to one single startling realization. It dawned on them that staying current with digital marketing trends is essential for the effectiveness of their marketing strategies.
The rapid digital advancements during that time fueled growth and innovation across all industries, especially in marketing. These advancements and trends are still shaping and will continue to shape the future of digital marketing.
As a marketer, one who trades digital coins or wants to buy Bitcoin, you need every help you can get to enable you to achieve your marketing objectives. You also need to improve your brand recognition and expand your customer base.
This article is a compendium of some of the digital marketing trends and hacks in 2023 that you should be aware of. Before that, however, let’s get a general overview of these trends.
What Trended in 2022?
The year began with an accelerated rise in the use of TikTok. Currently, it is attempting to beat all other platforms to the top spot of the social media channel ladder.
NFTs, the Metaverse, and cryptocurrencies, in general, maintained their momentum, initiating discussions about the future of finance and driving many to invest in digital currencies. The latter was an effort to be a part of the future of blockchain development.
Google also announced that third-party cookies would be phased out in the second half of 2024, giving digital marketers less than three years to find new ways to reach their potential customers.
And most recently, Facebook rebranded to Meta to reflect the company’s desire to embrace the Metaverse development, a 3-dimensional digital world.
These are just some of the numerous digital marketing trends in 2022 in the virtual space that impact how digital marketers will interact with their audience.
To help digital marketers analyze, explore, and get better results (high CTRs, for example) in the coming years, here are the top digital marketing trends to be aware of in 2023.
9 Top Digital Marketing Trends To Be Aware Of In 2023
1. Short DIY Videos
Nowadays, short video clips are all over the Internet. With this upsurge of short video content on various social media platforms, brands are slowly getting the hint and taking advantage. Some platforms have created new features solely to take advantage of this video marketing trend. These features include Instagram Reels, Facebook Reels, TikTok, YouTube Shorts, and LinkedIn.
Incorporating short video content into your marketing strategy in 2023 and beyond is smart! According to a recent HubSpot survey, short videos generate the highest ROI among the numerous strategies implemented for social media marketing. As a result, over 30% of social media marketers have embraced its adoption more than any other trend in 2023.
Short video clips like Instagram Reels can be designed to engage viewers and stimulate a decision to make a purchase or, at the very least, educate them about your products or services.
2. Artificial Intelligence
Artificial intelligence (AI) is simply a process of creating smart computer programs that can execute functions that surpass the human brain. A digital marketing agency can use AI tools to assess its customers’ needs and desires, while customers can also use AI to perform visual or voice searches on search engines. As voice search skills advance, more people are choosing this as their preferred input method. Google Assistant, Apple Siri, and Alexa from Amazon have all progressively merged into daily life.
AI is also an excellent content marketing tool, as it allows you to augment and optimize your brand awareness for search results. Thanks to machine learning, you can take your marketing efforts to the next level, as these tools also learn from your input. Moreover, with content intelligence platforms on the rise, you can boost the SEO (search engine optimization) of your website by hacking the Google algorithm easier than ever.
Artificial intelligence helps to predict your online visitors’ needs. It allows you to tailor the right products or services to specific customers when they require them, resulting in high conversion rates. It also increases your confidence and experience in marketing generally. You know that you understand your clients and their desires without becoming intrusive with irrelevant ads or content.
AI writing tools stood also as one of the top digital marketing trends for 2023, with many AI-driven writing platforms emerging on the market.
Overall, AI has the potential to identify patterns in customer purchasing behavior and provide a solution to develop an automated marketing strategy, thanks to its detailed analytics.
3. QR Code Marketing
QR codes gained momentum during the pandemic, and by now, QR code marketing is one of the most popular marketing strategies out there. What makes this strategy unique is its ability to combine traditional and digital marketing.
Place QR codes in strategic locations where they’re bound to grab attention. When a user scans one, the QR code takes them online, and from there, you can gather all sorts of data that’ll allow you to retarget them with digital ads. Thus you’ve pulled an offline user onto your website and into your online campaign.
While they might seem complicated, they’re actually extremely easy to make. Many QR code generators are available for free. You only need to enter your target URL, and you’re good to go.
People enjoy QR codes because they’re shrouded in mystery and anticipation. When they see a QR code, the anticipation excites them and compels them to scan it. This is what makes this such an effective strategy.
4. The Integration of Cryptocurrency in eCommerce
Even if you do not buy Litecoin, Ethereum, or invest in other cryptocurrencies, the rise of crypto terms and features (such as NFTs, Metaverse, and DeFi consulting) has been difficult to ignore recently. At first glance, it may not appear to be a trend that will impact your marketing plan. However, it’s looking promising, so why not take the leap?
With social media platforms like Twitter taking steps to integrate crypto payment options and a growing trend for in-app displays of NFT tools and features, now is the opportunity to think about how your brand can get on board. Facebook already promotes using NFT avatars as display options, and many other companies will follow suit.
With cryptocurrency, the goal is to discover how to sell your brand beyond its products and services and possibly the brand and the value system it represents.
5. Quality Conversational Marketing
Although conversational marketing is nothing new, it is becoming more and more common as social media and chatbots grow in popularity. It is altering the nature of business relations with clients.
The growing demand for conversational marketing was likely caused by a shift in consumer buying behavior rapidly influenced by technology in recent years. More specifically, this is the implication of direct messaging in actual time, whether with friends, colleagues, or businesses.
With conversational marketing tools like chatbots, these interactions can take place on a larger scale, more quickly, and more easily with automation tools. With this comes a massive amount of data that aids in understanding customers’ desires and expectations. This improves the brand’s power to connect to client needs and gives the customer an overall positive and fulfilling experience.
6. Interactive Content Segmentation
Marketers have always used interactive segmented content to attract customers. The digital trend entails targeting customers with similar demographic groups or common interests. Interactive segmentation uses specific forms of communication such as newsletters, offers & promotions, product recommendations, polls, etc.
With this, users can engage in a two-way dialogue using interactive content, which helps to personalize their entire experience, resulting in increased engagement and conversions.
Interactive content helps marketers to gain tangible insights into the preferences of their potential customers. Furthermore, interactive content contributes to the generation of first-party data.
Users must share somewhat confidential data to receive personalized results. For example, consider how many people do not celebrate Christmas but are bombarded with the marketing of the festive type.
7. Influencer Marketing
Influencer marketing was projected to generate $13.8 billion in revenue in 2021 and is not expected to slow down.
Influencer marketing is a kind of marketing that focuses on employing influential people to spread the news about your business to a wider audience. Rather than marketing directly to a large group of consumers, influencer marketing targets individuals with a large following and encourages them to share your content with their followers.
This type of marketing can be very effective in reaching a larger audience, as influencers already have a built-in audience that is interested in what they have to say. In addition, influencer marketing can help build trust and credibility for your brand, as influencers are seen as experts in their field.
If you’re thinking about using influencer marketing to promote your business, there are a few things to keep in mind:
- Finding the appropriate influencers for your brand is crucial. Look for influencers who have a large following and are relevant to your industry.
- Make sure your campaign has a defined objective. What do you want to achieve with this campaign?
- Produce engaging and entertaining content for your intended audience.
- Reach out to the influencers you’ve selected and ask them to participate in your campaign.
- Keep an eye on your results and tweak your plan as necessary.
8. Omnichannel Marketing
Omnichannel marketing is a holistic, integrated approach to marketing that uses all channels available to reach and engage customers. This includes traditional channels like print, radio, and television, as well as digital channels like email, social media, and websites.
Providing clients with a seamless, consistent user experience no matter how they choose to interact with a business is the aim of omnichannel marketing. This means creating a cohesive strategy that takes into account the different ways customers discover and purchase products or services.
Omnichannel marketing can be a challenge to implement, but done correctly, it can create a more loyal customer base and ultimately lead to increased sales.
9. Social Messaging Apps
There are a variety of social messaging apps available today that allow users to communicate with friends and family. These apps typically offer features such as group chats, video calling, and sharing of photos and videos. Some popular social messaging apps include Facebook Messenger, WhatsApp, and WeChat.
Communicating with potential clients through these apps can be done alongside email marketing and push notifications. Because messaging apps provide a direct and convenient way to communicate with customers, people expect businesses to be present on them.
Incorporating these tools in your marketing campaigns is a new form of marketing that businesses should not overlook. Fortunately, there are marketing platforms that feature this type of strategy.
Extra Tips For Digital Marketers
Below are some additional tips to help digital marketers embrace these trends:
- Improve digital skills to remain relevant.
- Always aim to seek opportunities to collaborate with industry influencers (influencer marketing) to help bring their products and services to a wider audience.
- Think strategically to focus on what truly drives growth.
- Put more focus on excellent customer experience at all stages of their interactions with customers.
- Develop a scalable marketing plan.
- Focus on website optimization.
- Ensure that all decisions are algorithm-driven decisions.
Conclusion
This concludes the latest digital marketing trends you should keep an eye on in 2023.
The digital advertising industry is highly dynamic – new trends will surely emerge and alter marketing. Newer and more intriguing trends will emerge as technology develops, and they will have an impact on how digital marketers communicate product information.
It’s also essential to note that change is important in digital marketing. To maintain a competitive advantage, one must keep looking forward and strive to adopt new trends, tools, and marketing strategies.
