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As artificial intelligence (AI) becomes more and more advanced, you’ll find yourself wondering if this tech will be able to completely replace human-generated content.
The answer?
While some aspects of copywriting can be automated using artificial intelligence, there are still certain parts of the process that require human input.
Read on to learn how AI affects copywriting and how you can best use it in your own projects.
When AI Works
Artificial intelligence is a huge buzzword right now, and it’s not without merit. Even if you aren’t actively pursuing AI, it’s worth looking into.
There are many ways AI is already impacting our lives, particularly when we think about technology that learns from itself. It’s what allows Siri to learn your voice, why Netflix knows what movies you want to watch next, and how Alexa can recognize your commands.
Artificial intelligence works because it teaches machines how to act in certain ways based on past experience (either their own or from other machines) and future goals.
To be sure, there are plenty of risks with artificial intelligence but when it comes to business, benefits abound as well — including for copywriters like us!
How could AI help copywriters (and content writers in general)?
As it turns out, one way is that we can use existing algorithms to generate blog posts for us. If you’ve ever seen those stories about how a computer wrote a high school essay and got better grades than some students, that’s an example of artificial intelligence in action.
However, many people still don’t understand artificial intelligence or think they need a Ph.D. to understand it — which isn’t true! But, as someone who loves writing blog posts myself, I wondered if there are ways other than generating text with algorithms that might make my job easier.
When AI Doesn’t Work
Though AI is an exciting tool for professional copywriters, it doesn’t always produce results.
The artificial intelligence technology used by some companies to generate content often includes factual errors, misunderstands complex concepts, and generates sentences that would make even a middle school English teacher cringe.
When you use AI as a tool but don’t allow it to completely take over your writing process, you can enjoy all its benefits while avoiding its pitfalls.
When AI creates irrelevant content, use it as a jumping-off point for brainstorming your own ideas. These generated sentences often don’t flow well or lack key points you need to include in your content. Identify those weak spots, then brainstorm solutions that will flesh out your content while avoiding these pitfalls.
You can also use AI to generate content that has already been written but is still relevant and useful. By using AI to create content from scratch, you can avoid writing something that’s already been done and ensure you stay on top of current trends in your industry.
The more content writers rely on artificial intelligence technology, the more important it becomes for them to learn how to work with its limitations and turn them into strengths rather than weaknesses.
Are There Any Scenarios Where AI Can Work Better Than A Human?
Computers and artificial intelligence are advancing at an astounding rate, but no one knows when computers will be able to truly replace humans. However, there are some situations where AI can replace a human worker more efficiently.
Computers work well with large amounts of data and in-depth analysis, which makes them good at tasks like customer support, where they can read reports and data to resolve issues quickly.
We can also employ AI technology to give customers personal experiences through chatbots. Personalized services like chatbots are examples of AI technology, and they can save companies thousands of dollars in labor costs each year.
With AI, customer service agents spend less time on back-and-forth messages that give customers a sense of being ignored, allowing them to focus on more complex issues and deliver faster resolutions.
Can anything stop AI technology from becoming ubiquitous?
If we look at how mobile phones have changed over time, we can see there’s no stopping technological advancements. Today’s powerful smartphones bear little resemblance to those first launched in 2007; similarly, artificial intelligence is advancing at an ever-increasing rate.
Will I Still Have A Job When Machines Take Over Everything?
As artificial intelligence gets smarter and becomes able to do more tasks traditionally handled by humans, people are asking, “Will I still have a job when machines take over everything?”
The answer is yes.
AI has actually opened up opportunities for many more people in fields like marketing. But you will need to develop new skills in order to succeed.
The challenge will be keeping up with technology because AI is getting smarter all the time. As AI performs more tasks for us, it will also learn more about our working habits and develop better systems to manage data. It may even become possible for human beings to work from home full-time (or at least several days a week).
But to prepare for those changes, you’ll need to cultivate your own expertise. No longer will it be enough to do a good job with routine tasks. You’ll also need new skills—in leadership, management, and digital technology—to succeed.
For example, when working from home becomes more common, leaders who can keep their teams motivated and productive will have an edge over managers who are stuck in their old ways.
And as AI starts taking on more data-intensive jobs like interpreting medical images or writing software code, people who know how to analyze data effectively and communicate that information clearly will become valuable assets in any field.
But don’t worry: even if AI takes over every task we currently outsource to human beings, there will still be plenty of work left for us humans! After all, humans are creative problem solvers—and that’s something machines can’t do just yet.
So don’t panic about robots taking over your job; instead, focus on developing new skills so you can take advantage of future opportunities!
Conclusion
Recent advances in artificial intelligence have made AI-generated copywriting a reality.
The notion that machines could someday be used to write human language is far from new; sci-fi writers have been making it happen for decades.
Now, some of today’s greatest AI minds are working on technology that would allow software to learn and respond like a human being through exposure to vast amounts of natural language data—and there’s no telling how effective their work will be.
How long before these methods become part of your own marketing strategy? It might not be long at all.
