Last Updated on September 26, 2022 by Vasco Lourenço
The importance of ensuring that videos are of good quality and interesting to watch is growing with the popularity of online video. With better-quality gadgets coming out every month and technological advancements, it becomes crucial that the content you put out is of top-notch quality.
And this is where computer programs with artificial intelligence (AI) may be of use.
You can use AI to make videos more engaging in various ways. For example, you can use it to analyze data and viewer feedback or to provide personalized content. AI will likely take over many aspects of online video marketing in the future, making it easier and more effective.
For marketers, this means creating interactive experiences with consumers that feel personal.
Artificial intelligence’s capacity to produce and analyze visual content has significantly advanced in recent years. This capability has been referred to as “deep learning.” This is now feasible as a direct result of the progress we see in machine learning.
Due to these improvements, computers can better comprehend and respond to the intricate nature of human communication.
As a direct consequence of this, AI is being used in an increased capacity to produce and edit videos for marketing and promotion purposes.
Artificial intelligence is altering video marketing in a variety of different ways. Five instances include the following:
The ability of AI to customize the information in videos is a huge advantage that it has over traditional advertising methods.
Viewers are repeatedly subjected to the same generic video advertisements with conventional methods. However, with AI-customized video advertisements, viewers will only see ads tailored specifically for them.
This method of advertising is far more effective since it guarantees that viewers will only see advertisements that are pertinent to their interests.
Take, for instance, the case where you own a travel agency and want to make a video advertisement for the most recent of your holiday packages. You can generate a version of the ad tailored for each viewer by using AI. Therefore, a person interested in coming to Mexico may see a version of the ad that concentrates on the places that they can find in Mexico.
However, a second version of the advertisement that focuses on European locations may be shown to another person interested in the continent of Europe.
This is a much more efficient way of advertising as it ensures that viewers will only see ads relevant to their interests. And, since AI can customize information so quickly and easily, we’ll likely see more and more companies using this technology for their marketing purposes in the future.
You can utilize AI to target viewers in a more efficient manner.
In the past, video advertisements often used broad demographics such as age, gender, and geography to target their audiences. However, thanks to AI, businesses can now target advertisements based on various data points.
For instance, Facebook now enables businesses to target advertisements toward consumers depending on those people’s interests, activities, and even life events. For instance, it is possible to direct your marketing efforts toward those interested in traveling. And by designing an ad with a good ad creator platform, you’ll ensure you’re targeting the right viewers.
You may also target those making travel plans for the not-too-distant future if that’s how you want to go about it. This is a huge boost for companies that have exhausted their mainstream marketing targets and wish to enhance their marketing beyond the existing bounds.
AI is also helping businesses improve the effectiveness with which they assess the performance of their video marketing initiatives.
In the past, it was tough to keep track of data like how long a person viewed an advertisement or what they did after viewing it. Now, however, this is no longer the case.
Thanks to AI, businesses can now get a great deal more detailed data about their video commercials. This helps businesses extract much more data regarding how much of an impact the advertisement has, allowing the companies to keep evolving and adjusting to the changing target audience behavior.
Artificial Intelligence has not only helped businesses to target, market, and personalize their videos, but it also aids in changing their strategies in real-time. Thanks to the faster decision-making of computers in comparison to their human counterparts.
In addition, data of each customer and their previous transactions with the business is also stored. So the companies deploying artificial intelligence not only have access to the real-time feed, but they also have access to the detailed history of the customer.
You can use these data to enhance future initiatives, making them more targeted and, as a result, more successful.
Artificial intelligence is also helping to improve the process of making video content more entertaining. For instance, businesses currently use AI to produce interactive video advertisements, which enable viewers to make decisions and experience various consequences depending on their activities.
This kind of film is far more interesting to watch than a conventional advertisement, and it has a higher chance of persuading viewers to take some action.
AI is also assisting businesses in producing higher-quality videos. Creating a high-quality video of good quality used to be a time-and-money-consuming process that was also quite costly.
Previously, AI was not smart enough to understand the context of a subject being worked on. However, after a lot of research and ever-evolving iterations of training, the latest AI projects can understand the context and produce high-quality videos with just a few prompts.
With the help of AI-powered programs available online to make videos, anybody can make a film that seems to have been made by a professional without investing a lot of time or money. All one would need is a good amount of creativity and a clear goal.
Artificial intelligence may assist in making your video marketing more effective and engaging by analyzing customer interactions, determining what customers want from the material, and customizing the videos in accordance with those desires.
However, before using AI in your video marketing plan, it is essential to get the advice of industry professionals. This will allow you to guarantee that you are applying AI in the most effective manner possible and avoid any potential problems.