Last Updated on May 28, 2022 by Vasco Lourenço

Animated explainer videos are one of the most effective for marketing a business. If you’re not using this one, you’re missing out on a huge opportunity to engage and convert your visitors.

These explainer videos may convey your business or product in even less than a short time. And, because video allows customers to learn more in less time than reading, you have a good chance of winning those crucial 10 seconds and capturing the viewers’ attention.

Moreover, customised animated explainer videos for business needs effort and time to emphasise their point. All these are devoted to getting the most out of it.

Why Use Animated Explainer Videos in Your Marketing Strategy

There are different kinds of videos that you can use for your business. But animated videos are one of the best.

Besides, there are many reasons to use an animated explainer video for your business. They are engaging, creative and help you achieve your marketing and sales goals.

Here are the five reasons to use animated explainer videos:

1. Help You Stand Out From the Crowd

How do you grab your target audience’s attention in a world when advertisers flood them with messages? An explainer video is a very effective technique for capturing viewers’ attention.

Creating an animated explainer video gives you more creative freedom to set the tone. Perhaps, you can explain your product using vivid imagery and life-like graphics.

To put it another way, a video allows you to customise the graphics and plot in a way that excites and resonates. As well as persuades your target audience to engage with your business.

2. Explain Complex Ideas in an Easy-to-Understand Way

Some target audiences have a hard time paying attention. And you’ll have a tough time tempting people to stay if they do not even care about your business in the first place. You’ve got a lot of information but not much time to explain it. It’s your task to pique their interest in your products or services.

A short animated video can swiftly break down the key aspects of the problem and offer a solution. In short, explainer videos using animation are focused and efficient. It’s all about giving your viewers only the information they need and removing what they don’t go through engagingly.

3. Increase Engagement and Boost Conversions

You must understand that digital marketing channels are continually changing. Even though blogging is still an important part of content marketing, you can’t rely on it alone today. However, this isn’t enough to expand your reach and improve your web traffic.

If you post an engaging explanation video that tells a compelling story to your social media platforms, it’s likely to become viral—as such, allowing you to reach and engage even more people. Because most consumers will watch explainer videos all the way through, including such content on a landing page is ideal.

People will share your work. And as a result, it will boost engagement and skyrocket your conversion.

4. Appealing to Mobile Users

Nowadays, smartphones are so powerful that they can perform practically all computers’ tasks. More internet users also are turning to their smartphones for entertainment.

The explainer video fits wonderfully on a mobile device, providing a fantastic user experience. Most of them are inclined to buy a product or service after watching it that explains how it works and how it can solve consumers’ problems.

5. Build Customer Relationship

In the world of digital marketing, building a relationship is crucial. You won’t make a long-term profit unless you have devoted buyers who believe in you and your product.

People are more receptive to video than they are to written content. That is why a fantastic video can garner so many views in just a few weeks.

High-quality video content that is animated helps you have a more meaningful relationship. You gather more people on your platform as you shift your way to explain things that a live-action video can’t.

How to Create a High Converting Animated Explainer Video

Consumers today prefer video content. Most businesses turn to animated video marketing, which outperforms standard video commercials when pitching complex products and services.

Graphics, text, audio, animations, and music – all these aspects combine to produce your work in less than a minute. It demonstrates a unique brand’s personality and expresses the meaning behind a specific product or service.

However, you should invest in professional explainer videos that convey your unique selling point and help you stand out from the crowd. You can sort things out in a video production company. They cost money, but they result in more sales, so you’ll get a better return on investment.

Get Started Today

The advantages of explainer videos with animation over live-action explainer videos are evident. They are less expensive and convert well, allowing you to tell brand stories that transcend into the minds and hearts of your viewers.

Take this as an opportunity to reap the advantages. Learn and start creating your first video.

Disclosure: This post may contain affiliate links, and I may earn a commission in case you decide to purchase any of the promoted products at no extra cost to you. This way, I may receive some more motivation to keep this blog up and running. You can read our affiliate disclosure in our privacy policy.

Vasco Lourenço
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