So, you want to start a blog and create the perfect visuals for your site. If you’re like me, you could waste precious time in the beginning figuring out the perfect color, font, and layout.
While that’s important in the long run, it’s not crucial when you start. You should focus on creating great content and getting it indexed by Google instead of choosing the “right” colors.
Fortunately, the best website graphic design tools can help you create the visuals you want effortlessly. These tools, coupled with image SEO best practices, can help you make your website Google-friendly and boost your rankings.
In this article, I’ll look at the best tools for designing your website graphics and how they can help you take your online presence to another level.
What Are the Best Website Graphic Design Tools?
1. Adobe Express
Adobe Express is a graphic design software that provides a range of design assets, including templates for social media content, logos, and more. It also offers access to Adobe Stock, a royalty-free stock photo site, and a library of Adobe Fonts to help you create graphics, collages, flyers, videos, and animations for your website.
Adobe Express is a simplified version of Adobe’s Creative Cloud software suite, a popular set of applications for professional graphic designers and photographers. Like Canva, it is designed to be more accessible and user-friendly, focusing on providing design tools and assets that anyone can use, regardless of their skill level. The tool also includes many tutorials and guides to help you get started.
It integrates seamlessly with Photoshop, Lightroom, and other Adobe products as with other Adobe tools. This allows you to transfer your work between different apps, making it easier to create and edit designs across multiple platforms. Additionally, Adobe Express is available on mobile devices, making it a convenient tool for on-the-go design work.
Adobe Express Key Features
- User-friendly Interface – Adobe Express is designed with an intuitive interface, catering to users of all skill levels, from beginners to professionals.
- Adobe Creative Cloud Integration – It offers integrations with many other Adobe products like Adobe Illustrator and Photoshop, allowing for easy transfer of work between applications.
- Mobile App Availability – Adobe Express is available on Android and iOS, allowing you to create and edit designs on the go.
- Thousands of Templates and Design Assets – The platform provides a vast range of templates and design assets, including website and social media content, logos, shapes, and more, to help you create eye-grabbing graphic designs for your site quickly.
- Adobe Stock Integration – You can access Adobe Stock, a collection of royalty-free photos for your designs.
Adobe Express Pricing
Adobe Express is available for free, just like Canva. Its premium plan goes for $9.99/mo or $99.99/yr, including higher storage limits, scheduling and publishing content, and more advanced features.
2. Adobe Photoshop
Adobe Photoshop is one of the best graphic design software tools for image editing. Used by photographers, web designers, digital artists, and other professionals to create and edit photos, graphics, and illustrations for a variety of use cases, it is considered an industry standard.
This website graphic design software provides a wide range of tools and options that allows you to manipulate images in various ways, including cropping, resizing, retouching, and color correction. It also supports advanced features such as layers, masks, and filters, giving you complete control over your creative process.
You may use it to create images for your website and to resize and compress them to help your articles load fast.
Adobe Photoshop Key Features
- Professional Tools – Retouching tools for editing raster images and correcting images at the initial stages. Dozens of selection tools, such as the Rectangular or Elliptical Marquee tool, Lasso tool, Magic Wand tool, and Quick Selection tool.
- Extensive Filter Gallery – Photoshop offers a wide array of filters and effects, allowing you to enhance and modify images with various artistic styles and adjustments.
- Adjustment Layers – You can apply non-destructive edits and color corrections to images using adjustment layers, preserving the original image data while providing flexibility in the editing process.
- Text and Typography Tools – Photoshop provides advanced text manipulation and formatting options, enabling users to create and edit text layers, apply styles, and design attractive typography elements.
- Smart Objects – This feature allows you to import and embed raster or vector images as editable, non-destructive elements within a Photoshop file, preserving the original image data and enabling easy updates.
- Customizable Workspace – Photoshop’s interface can be tailored to your preference, with the ability to create custom layouts, toolbars, and panels to optimize the workflow for various tasks and projects.
Adobe Photoshop Pricing
This is where most people, especially beginners, turn their back to Adobe tools. Photoshop doesn’t offer a one-time purchase, unlike Affinity Photo. You must buy a monthly subscription of $20.99 to be able to use the software.
For $54.99/mo, you get access to a bundle of over 20 image and video editing tools, such as Adobe Illustrator, Lightroom, InDesign, Photoshop, and Premiere Pro.
If you’re looking for a software that will help you create highly optimized yet top-quality and realistic graphics, that’s Procreate. Only available for iPad, this design platform features a rich library of design tools, including thousands of customized brushes and sleek editing components.
Procreate users can also adjust their image sizes, create awesome mobile-friendly graphics, and design amazing visuals that will increase your website’s click-through rate. Also, this software can help you paint relevant illustrations for blog use and boost your website’s retention rate.
Besides that, due to the popularity of the tool, there are many platforms out there that offer Procreate downloads like brushes, textures, etc., making the tool even more comfortable to use.
Procreate Key Features
- 200+ Brushes – Over 200 handcrafted brushes with customizations are available using the Brush Studio.
- Reputation – Two-time Apple Design Award winner for outstanding design and innovation.
- QuickShape – QuickShape feature that allows users to draw any shape and let the software do the rest.
- Animation Assist – This feature lets users bring their creations to life within Procreate.
- Color Adjustment Tools – Powerful color adjustment tools, including Curves, HSB, and Color Balancing, allow for precise color control of the artwork.
Procreate delivers exceptional value at a one-time cost of $12.99, providing an extensive array of creative functionalities and instruments for digital artists and graphic designers at any skill level to explore digital illustration and painting.
With its user-friendly interface, minimal learning curve, and enjoyable experience, it’s a fantastic investment for creating eye-grabbing images for your website.
4. Canva (Best Free Graphic Design Software)
Canva is a user-friendly web graphic design platform that enables you to effortlessly craft various visual elements, including web design, social media posts, presentations, business cards, flyers, and invitations.
Launched in 2013, Canva aims to make design accessible and achievable for everyone, not just professional designers, regardless of their experience.
This free graphic design software offers a plethora of professional templates to choose from, along with various design tools, making it a powerful resource for anyone creating a website who wishes to develop visually appealing images while learning the essentials of digital design.
Moreover, you can import any existing content you have, like vector graphics, digital art, sketch files, and more. This way, you can personalize your web design creations even more.
Canva Key Features
- Drag-and-drop Editor – Canva’s drag-and-drop editor is designed for ease of use, allowing users with varying levels of design experience to create visually appealing content.
- Wide Range of Templates – It offers numerous professional templates for various purposes, including web and social media graphics, presentations, business cards, flyers, and invitations.
- Customizable Designs – You can easily personalize templates by editing text, colors, and images to match your brand or desired aesthetic.
- Extensive Media Library – Access a vast collection of stock photos, illustrations, shapes, and fonts, enabling you to enhance your website design further.
- Collaboration Tools – Canva allows multiple users to work together on a design simultaneously, streamlining the creative process for teams and organizations.
- Cloud-based Storage – This graphic design tool automatically saves users’ projects in the cloud, making it simple to access and edit designs from any device with an internet connection.
As one of the best graphic design software, Canva offers a robust free-forever plan, as well as paid plans with additional features and resources, catering to various user needs and budgets.
You can get started for $12.99/mo or $119.99/yr (save 16%) for unlimited access to premium content.
5. Affinity Photo
Affinity Photo has rapidly gained popularity due to its powerful features, affordability, and user-friendly interface. Catering to both professional graphic designers and hobbyists, this graphic design software offers comprehensive editing tools for creating stunning images for your website.
With its non-destructive editing capabilities, RAW processing, and real-time performance, Affinity Photo has become a favorite among photographers and web designers alike. As one of the best photo editing software for Mac, Windows, and iPad, it’s one of the most affordable solutions compared to other professional tools.
Affinity Photo Key Features
- Professional Tools – Fast and powerful photo editing software with features such as frequency separation, dodge and burn tools, and the magical Inpainting Brush. It features advanced selection refinement algorithms and tools, including the Selection Brush, Magic Wand, Paint to Select, Pen Tool, and more.
- RAW Editing – Full RAW development for end-to-end 32-bit experience with control over finer corrections.
- Brush Library – Large library of brushes, including the ability to create custom-made ones, with a powerful brush engine for a natural painting experience.
- Effects – Unlimited layers and effects for creating complex image compositions with blend modes and live mesh warp.
- Cross-platform – 100% file format compatibility across Windows, Mac, and iPad, allowing users to work with the same file across any device.
Affinity Photo Pricing
Unlike Adobe Photoshop, Affinity Photo charges an affordable one-time fee to help you meet your graphic design needs.
- Windows & Mac ($69.99)
- iPad ($19.99)
Photopea is an innovative online image and graphics editing platform that operates directly within modern web browsers such as Chrome, Firefox, Edge, and Opera. This versatile editor offers both raster and vector tools, making it suitable for a wide range of tasks, from basic image resizing to intricate graphic design and photo processing.
As a web-based graphic design software, Photopea is compatible with multiple file formats, including PSD, XCF, Sketch, XD, and CDR. This compatibility allows users to seamlessly create and edit graphics across various formats without the need for multiple software installations.
While Photopea offers its comprehensive features for free through an ad-supported model, users can opt for a premium subscription to access additional functionalities and support the developer. In summary, Photopea serves as a flexible and powerful solution for those seeking an easily accessible graphics editor without the hassle of software installation.
Photopea Key Features
- Web-based Application – Photopea is an online image and graphics editor that operates directly within web browsers such as Chrome, Firefox, Edge, and Opera.
- Compatibility with Multiple File Formats – The web design platform supports PSD, XCF, XD, CDR, and Sketch file formats, making it suitable for many image editing and graphic design tasks.
- Raster and Vector Graphics Support – Photopea caters to both raster and vector graphics, allowing you to work with images and graphics of varying complexity.
- Versatility – You can use Photopea for image resizing and other more complex tasks, such as web design and photo processing.
- Free with Optional Subscription – Photopea is free to use, with the option for users to purchase a premium subscription to access additional features and support the developer.
Photopea’s free version includes all features and has no time limit. However, you have a sidebar full of ads popping up.
Premium subscriptions start at $5/mo and include no ads, 5GB of storage, two more history steps, and email support. You may also purchase a one-time fee for a specific duration.
GIMP stands for GNU Image Manipulation Program and is one of the best free and open-source image editing tools for creating SEO-optimized website graphics. It is a practical yet powerful tool offering various features and capabilities for editing and manipulating images.
Using GIMP, you can create SEO-optimized graphics for your website by considering factors such as image size, file format, alt tags, and overall relevance to your content. GIMP can help with these factors by allowing you to resize images, save them in various file formats, and add alt tags and other descriptive information.
GIMP Key Features
- Open-source Software – GIMP is an open-source image editing software, making it accessible to everyone without any cost or licensing fees.
- Cross-platform Compatibility – It is available for multiple operating systems, including Windows, macOS, and Linux.
- Layer-based Editing – GIMP supports layers and layer masks, allowing you to perform non-destructive edits and composite multiple images together.
- Customizable Interface – You can tailor GIMP’s workspace to your preference, with the ability to modify toolbars, docks, and panels according to your specific needs.
- Extensive File Format Support – GIMP can open and save images in numerous file formats, including JPEG, PNG, TIFF, and PSD, making it compatible with a wide range of projects.
- Advanced Selection Tools – The software offers a variety of selection tools, such as the Free Select, Fuzzy Select, and Paths tools, enabling precise editing and manipulation of image elements.
- Scripting and Automation – GIMP supports scripting languages like Python and Scheme, allowing you to automate tasks, create custom filters, and extend the software’s functionality.
GIMP is the best free graphic design software that’s available for everyone without restrictions.
What Are the Best Free Website Graphic Design Tools?
Adobe Express is the best free graphic design software for your website. This tool lets you choose from several templates, images, shapes, assets, backgrounds, and more to help you create the perfect visual element for your site.
It also offers free video editing features, such as converting videos to mp4 or GIF and resizing them, among other tools.
Other free web design software like Canva offer similar features. Ultimately, it’s up to you to see which tool you like the most.
Best Website Graphic Design Tools FAQs
What aspects should I consider when choosing the best website graphic design tool?
When choosing the best website graphic design tool, you may consider factors like ease of use, compatibility with your existing software, pricing, templates and assets availability, and customization options.
Is it hard to design graphics for a website?
It depends on the type of graphics you need. If you only need to create featured images to accompany your blog posts, you won’t need complex tools. Canva works just right for this. However, for more complex graphics, such as infographics, Canva’s premium version or one of Adobe’s tools might suit better.
Do I need to invest in a paid tool, or are free tools sufficient?
Free tools can be sufficient for basic design needs. However, investing in a paid tool may provide access to more advanced features, a wider range of templates and assets, and better integration capabilities with other design software.
Are there any graphic design tools specifically for creating website content or logos?
One tool not covered in this list, Adobe Illustrator, is best for creating professional logos, as you can edit vector graphics easily. However, for website graphics, you should choose the more accessible tool for you to work with.
How important are website graphics?
Website graphics can make a huge difference in how you present yourself to the online world. For example, colors can influence how your website visitor feels. Moreover, it’s well known that blog posts and articles that incorporate quality images throughout the content make a more pleasing reading experience, not to mention they convert better.
Are mobile apps available for website graphic design tools?
Many website graphic design tools offer mobile apps, allowing you to create and edit designs on the go. This can be particularly helpful for social media content creation and making quick adjustments to your designs.
Best Website Graphic Design Tools: Conclusion
The best website graphic design software should supply you with an all-encompassing array of tools, functionalities, and resources, enabling you to produce remarkable visuals for your site or blog. It ought to accommodate the requirements of seasoned designers while also being approachable and straightforward for novices.
The perfect software features smooth integration abilities, a varied selection of templates, and a comprehensive collection of fonts and images—it should empower you to craft eye-catching and captivating graphics for websites, social media, and other digital channels.
By choosing the ideal website graphic design software, you can enhance your online visibility and leave a memorable impact on your intended audience, ultimately leading to the prosperity of your brand, enterprise, or endeavor.