The top social media hacks might come in handy when creating a successful social media strategy.
It’s impossible to know with any certainty what might work for a successful marketing campaign on your preferred social media platform. More so with social media marketing since social media, like all other modern technologies, is constantly evolving, and marketers need to keep on top of trends as they develop.
That being said, we can look at current trends and extrapolate likely scenarios that will play out over the next ten years or more. Instead of getting overwhelmed with too many social media accounts, sometimes focusing on one particular social media platform is best.
A great social media marketing strategy will not only help you develop your business, but it can also be profitable when executed properly. While this may seem like an easy task, with so many social media platforms out there and new ones launching each year, it can be difficult to keep up with which ones are useful and how to use them to grow your business.
To help out those who want to learn more about social media marketing, we will list the top ten social media marketing hacks you didn’t know about in this article. So, let’s get started.
What Are The Top Social Media Marketing Hacks?
1. Leverage Influencer Marketing: Lay Focus on Micro-Influencers
Influencer marketing is a great approach to reach new audiences and create content that is engaging and relevant. But, as social media marketing has become more complex, so has influencer marketing.
No longer is it enough to simply identify an influencer and ask them to promote your product or service. To be successful in influencer marketing in 2022, you need to take a strategic approach.
However, it’s important to make sure you’re working with influencers who align with your brand and have a good following. Additionally, you’ll want to ensure you’re providing value to the influencer and their audience.
An influencer’s amount of followers is used to set them apart from other social media users. Currently, the trend is moving in the direction of micro-influencers. The followers of these influencers are more credible.
A credible audience that follows the influencer because of the value they offer is considered to be an authentic audience. As a result of their genuine connection with them, their followers are willing to heed their counsel.
Those that follow a micro-influencer have something in common with one another. You can be sure that your audience is already somewhat interested in the usability of your product when you target a specific group. They become much more likely to convert as a result.
For example, if you are a mock meat brand, you could enlist the help of influencers who have a largely vegan target audience and follow causes dedicated to veganism, and look out for animal-cruelty-free products. These people would be highly likely to get attracted to your products.
2. Always A/B Test For Best Results
A/B testing is crucial because it makes it simple to identify what is and is not effective, and once you do, you can use that information in your practical applications. While not a social media hack per se, testing your social media campaigns is crucial for your digital marketing strategy.
Assume you are deciding which infographic style to employ for your next product launch. You can test using, for instance, two versions of the infographic in two posts that are comparable to one other but differ only in the infographic’s style.
You can then see which version has received more clicks. Knowing the answer also lets you choose which infographic to use and which one performs best.
Do the same with your email campaign. Rephrase how you present your product and use a different accent color. Pay attention to and track what people respond to more. This is guaranteed to give you amazing insight into how potential customers see your product.
Even though it is a really straightforward social media hack, it is quite helpful in other contexts besides social media marketing. You may A/B test post formats, headlines, CTAs, captions, and other elements directly on the site; there are countless possibilities. However, note that you will only get proficient with this hack as you practice more and notice more favorable results.
You can see an example below that shows how you can A/B test your social media posts.
You can see how IKEA’s Twitter handle has used two separate captions for the same image/link in the images above. This is how you can emulate A/B testing for your social media elements, including Facebook/Instagram posts, tweets, LinkedIn DMs, etc. Whichever copy gets more traction should be used at large.
3. Make A Content Calendar
One cannot overstate the significance of having a well-rounded social media strategy. For this, a content calendar is essential. A content calendar can be thought of as your online presence’s route map. Without one, you have to assume that everyone is thinking along the same lines.
Scheduled Facebook and Instagram postings are only a small part of social media management. You must make sure that your social media activity complements all of your other marketing initiatives, including blogs, videos, website updates, events, etc.
To handle all of your marketing initiatives, you need a single, centralized location where your team members can view and understand them simply.
The seven days of the week for an entire month should be included in a well-designed content calendar. Make a horizontal menu with seven columns that run from Monday to Sunday. Next, set up a vertical menu for all of your marketing initiatives. To better meet your needs, you could adjust it.
On to the content now.
Consider your content to be candy, and strive to change your sweet selections to keep your followers interested. One-dimensional content and themes that are used repeatedly in the same style can bore readers. Making your content relevant and helpful requires variation that nevertheless adheres to a core theme.
4. Use Live Video Streaming
Live video streaming is an excellent way to connect with your audience in real time as it’s personal and engaging, allowing you to build a rapport with your viewers and increase your social media presence. Not only is it a great way to promote products or services, but it is also a fun way to show them off.
Even though it is a really straightforward social media hack, it is quite helpful in other contexts besides social media marketing. You may A/B test post formats, headlines, CTAs, captions, and other elements directly on the site; there are countless possibilities. However, note that you will only get proficient with this hack as you practice more and notice more favorable results.
Live streaming is regularly used by big brands such as Nike across their social media platforms to showcase their product launches and seminars and to just simply interact with their customers.
Live video streaming is also a great way of putting yourself out there and standing out from the crowd.
5. Post Your Content In The Form of Stories, Shorts, and Reels
Use platforms like Instagram, Snapchat, Youtube, TikTok, etc., to reach a wider audience with your Stories, Shorts, and the like. Keep your stories short and sweet, but make sure they’re still interesting and engaging.
For example, you can use various templates and pre-existing videos in your TikTok posts. You can download TikTok videos using these tools.
Use strong visuals and catchy headlines to grab people’s attention. Use calls to action to encourage people to interact with your stories. You should consider employing the able help of influencers to feature on your Stories, Shorts, and Reels to help promote your brand and reach a new audience.
Make sure you’re using the right hashtags so people can easily find your Stories. Be ready to modify your strategy as social media platforms change and evolve.
If we just look at the popularity of Instagram Stories, the results are more than promising. For instance, more than 500 million social media users view Instagram Stories on a daily basis. Not just that, about 58% of users feel that they get more interested in a brand upon viewing its Stories.
6. Observe Your Competitors
While developing your social media marketing strategy, it’s crucial to stay on your established course and keep an eye on what your competitors are up to. Identify what worked and didn’t work for them by analyzing their social media profiles.
Look at their posts, tweets, reels, etc., to find out what type of content is the most popular among their target audience. For more information on how to engage your audience, see the publishing schedule and consistency.
You can develop the most optimal social media marketing campaign for your business by researching the social media marketing tactics of your big competitors. Be careful not to replicate everything they do, but rather take inspiration from them to enhance your material.
7. Embrace Big Data To Help Market and Sell Products Via Social Media
One of the most important social media hacks is to routinely monitor your statistics, regardless of your social media platform. Many individuals frequently ignore it since adding up the numbers is tedious, yet social media monitoring is necessary.
You can also track the users when it comes to social media and sign-up for web forms. Then you can see this data directly through CRM, which captures every piece of valuable information for your team to close more deals and crush their quotas.
In order to stay ahead of the curve, businesses need to start utilizing big data to help with their social media marketing efforts. Big data can provide valuable insights into customer behavior, demographics, and preferences.
With this information, businesses can more effectively streamline and implement their marketing and selling efforts and better understand what methods are working and which ones aren’t.
Additionally, big data can help businesses save time and money by allowing them to automate certain tasks, such as content creation and targeted ads. By embracing big data now, businesses will be well-positioned for success in the future of social media marketing.
If you don’t review the data regularly, you won’t be aware of the varieties of content that drive interaction, how to reach people, how to turn followers into buyers, and more.
Furthermore, as you are already aware, it is not a good approach to base your social media marketing proposal on a random guess. As much as you can, try to keep a record of it, make improvements over time, and continue this until you achieve your objectives.
Big data is essential for operating social media marketing efforts effectively, as it makes it possible to customize each campaign to target fresh prospects.
8. Use A Dashboard
Dashboards are tools that let you post, tweet, retweet, comment, upload photographs, schedule posts, and do a lot more across a variety of social media sites. You must make a dashboard investment if you’re serious about social media marketing.
Using suitable dashboards, you may schedule social media posts in advance from a computer, tablet, or mobile device. It’s critical to select the ideal social media management dashboard solution for your particular requirements.
Even though many dashboards have a lot to offer, you might not require all the widgets and supplementary features that come at a costly price.
How do I decide?
Consider how you prepare your social media postings and what may be automated to save time, costs, and effort. Choose a couple of well-liked options after that, and pick the one that satisfies your requirements the best.
9. Choose Your Social Media Platforms Wisely
Since we live in a time when there are so many widely used social media platforms, it’s virtually impossible to keep up with developing content for each of them.
Priorities must be set. The number of your ideal clients that you can currently reach there as well as in the future, must be your top priority. Commonly, you’ll rank social networking sites according to a variety of criteria, such as potential audience size and your current follower base.
Aim to select no more than three platforms and concentrate on them. You can simply adapt and repurpose your content from these primary platforms for any additional platforms you may be using.
Repurposing the content you post on one network for use on another is necessary to maximize your results once you’ve determined the platforms you want to emphasize. Additionally, it prevents burnout and complete weariness for you.
If you use TikTok, for instance, it’s simple to edit and change such videos so that you may use them for your Facebook Reels, YouTube Shorts, Instagram Reels/Stories, and Tweets.
10. Use Chatbots To Engage Your Social Media Followers
To engage your audience 24/7 without a large team, chatbots can significantly improve your relationship with your social media following.
A chatbot is an automated artificial intelligence (AI) system that can respond to questions from your consumers in real time via a chat. The most common questions regarding the product or service are addressed by these conversational marketing tools, as they can recognize keywords. It benefits both parties when clients receive prompt responses to their inquiries, and your brand is well-received.
Chatbots function similarly to inbound marketing tools. The possibility that your visitor will have a favorable impression of your brand rises thanks to their assistance in automating social media participation.
A great example can be Facebook chatbots. Facebook Messenger chatbots can help you enhance your customer service, which is an essential component of marketing in and of itself. Your company builds a solid reputation and draws in more customers by becoming more approachable to customers over time.
Conclusion
Your social media marketing efforts can be greatly enhanced by leveraging micro-influencers, using live streams, posting stories and other short-form content, using chatbots, taking the help of dashboards to get all stats in one place, and leveraging big data, A/B testing your content and making a content calendar.
Moreover, always choose a few platforms that suit your needs the best, and always keep an eye on your competitors and their social media efforts.
If you employ these hacks starting today, you will definitely start noticing positive results soon! So, what are you waiting for?
