Here’s How To Start A Book Blog And Make Money Doing What You Love

How to start a book blog and make money

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Do you have a passion for books and want to share your enthusiasm with the world? Learning how to start a book blog may be incredibly rewarding, but it also requires careful planning, just like starting a fitness blog.

From choosing your niche to design and promotion, several steps are involved in starting your own blog, regardless of your niche.

By following these key points when starting your own book blog, you’ll set yourself up for success from day one. With the right blogging strategies, you’ll soon find that creating content about books can be enjoyable and lucrative, too.

What Is A Book Blog?

A book blog is a website or online platform where individuals, known as book bloggers, share their thoughts, opinions, and reviews of books they have read. These blogs can be written by anyone interested in books, from casual readers to professional critics.

The content of a book blog can include:

  • Book reviews.
  • Author interviews,
  • Book recommendations.
  • Reading lists.
  • And more.

Many book bloggers also participate in online book clubs and reading challenges, where they read and discuss a specific book or group of books with a community of other book bloggers.

Book bloggers often have a specific niche or genre that they focus on, such as young adult fiction, mystery novels, or non-fiction. Some book bloggers also specialize in reviewing self-published or indie books, giving a platform for lesser-known authors to be discovered.

They also use social media platforms like Instagram, Twitter, TikTok, etc., to share their thoughts and engage with their followers. But more on that later.

Why Book Blogging?

Book blogs can serve as a community for readers, where they can connect with others who share their love of books and reading. And while providing value to their readers, book bloggers can earn money by joining affiliate programs and promoting books.

Book bloggers often have a following of readers who look to them for book recommendations and reviews. This can also help to promote books, authors, and publishers. Moreover, they can also get free books from publishers or authors for writing book reviews.

And if you want to take your book blogging business seriously, you could even participate in events like book fairs, author events, and book signings. Promoting your blog in a local library could also be an excellent way to start a book blog community and grow your audience.

In a nutshell, book blogging allows a book blogger and fellow book bloggers to share their thoughts, opinions, and reviews of their favorite books. It’s a great way to discover new books and authors and connect with other book lovers.

How To Start A Book Blog And Make Money With It

If you’re looking for how to start a book blog and earn money, I will guide you through several steps. Although there are several technical steps involved, once that’s out of the way, it gets easier with time.

1. Choose a Book Genre Niche

how to start a book blog choose a book genre niche

Choosing a niche for your book blog is essential to its success. A niche helps you focus on specific topics, attract an audience, and establish yourself as an expert in the field. It also makes it easier to create content that resonates with your book blog audience.

While you may be passionate about all book genres, at first, your probably should narrow down your choices to one specific genre or topic. Writing book reviews on self-help and fiction books simultaneously might confuse your readers. That’s why it’s best to start a book blog focused on a specific genre or niche and slowly widen to other topics.

How To Narrow Your Niche At First

When deciding on a niche, consider what interests you most and which topics you’re passionate about discussing. If you love inspirational books, you could start by sharing reviews of books that have impacted your life or discussing authors who have inspired you. You can even recommend new releases or classic reads that everyone should check out.

Another way to narrow down your topic is by looking at the type of books you enjoy reading most often—whether it be fantasy novels, non-fiction biographies, or young adult fiction stories—and focusing on those genres specifically. This will help ensure that all of your posts are related in some way and provide valuable information for your blogging community that’s interested in similar types of literature.

Strategy For Choosing A Book Blog Niche

If you’re unsure what topics to write about because you love so many, you might approach book blogging with a strategy. This is where keyword research comes in handy!

Using keyword research tools like Ahrefs (free), you can quickly find what topics have demand and high search volume. For example, if you type in “best self-help books,” you can see various relevant keywords with their search volume and keyword difficulty (KD).

ahrefs keyword ideas for best self help books

By looking at those keyword ideas, you can see that if you write a new blog post about “best self-help books for men,” you’ll get a higher chance of ranking, as it has a low KD and high search volume.

This makes it easier for potential readers and book lovers to find your blog online through search engines like Google or Bing. Because you’re just starting your own blog, it’ll be tough to rank for the keyword “best self-help books.” However, by choosing the abovementioned long-tail keyword (“best self-help books for men”), potential readers may come across one of your blog posts recommending your favorite titles from this topic.

This strategy is crucial for getting traffic to your first blog posts.

After writing several book blog posts about self-help books, as in the example above, you could move forward to other topics. By focusing on long-tail keywords with high search volume and low keyword difficulty, you’ll increase your blog traffic quickly. In turn, this will motivate you to keep going.

Finally, make sure whatever topic you choose is something people actually want to read about; otherwise, no one will visit your blog. Research what other bloggers are writing about to get ideas for potential niches and see how popular they are among their book blogging community before committing to any particular niche.

2. Set Up Your Book Blog Site

Once you have chosen a niche, it’s time to start setting up your book blogging website. From selecting a blogging platform to choosing the right design, many steps are involved in getting your book blog off the ground.

I. Choose a Domain Name

When selecting a domain name for your blog, it is important to choose one that reflects the purpose of your blog and is easy to remember. Consider using keywords related to your topic to make it simpler for people to find you online.

Keep in mind that your domain name will be your blog name. If you want to start a book blog and write about many book genres, don’t pigeonhole yourself into a domain name like “”

It’s always best to choose a blog name that can embrace all book types and genres, as it will allow you the freedom to grow your blog in the future.

If you have no idea what domain name to choose, your own name is an excellent way to start. You might even find out later on your blogging journey that you’ll want to write about other topics instead of just books!

In the end, keeping your domain name and blog name broader is the best choice if you want to create a successful blog and make money with it for the long term.

II. Choose A Web Hosting Provider

After selecting a domain name, you must select the best hosting provider. There are many options available, so research and compare prices before deciding. Make sure the provider offers reliable service and good customer support.

I started this blog with DreamHost, and I couldn’t be happier with their customer support and affordable prices.

DreamHost homepage

If you’re only starting your book blogging journey, you might not want to spend a lot at the beginning with premium hosting. Therefore, choosing an affordable and reliable hosting company like DreamHost is your best bet.

Get started with DreamHost for $2.59/mo (68% off).

III. Book Blogging Platform

Once you have chosen a hosting provider, you must decide which blogging platform best suits your needs.

WordPress is, hands down, the best content management system (CRM) to start a book blog. Besides, it’s free. Most (if not all) bloggers use it. Furthermore, it allows you to grow your book blog at your own pace.

As one of the most popular blogging platforms, it does have a learning curve, but once you get a hold of it, it couldn’t be easier. The best part is that most hosting providers, including DreamHost, offer a 1-click WordPress installation.

If you want to make money book blogging, stay away from free subdomain platforms like “” and others. Although they’re free, you can’t customize your blog and scale it as a business to make real money.

IV. Choose A Blog Theme

The next step in setting up your blog is to choose a WordPress theme.

If you’re new to blogging, image this:

  • Web hosting is the land where you’ll build your house.
  • WordPress is the infrastructure of the house.
  • The WordPress theme is the layout of the house.

The most crucial technical aspects of a reliable blog website are the hosting provider and the WordPress theme. They’ll guarantee your site is up and running and is fast.

Therefore, it’s best to select a lightweight and fast theme with many customizations available so you can tweak it to your liking. —that’s GeneratePress.

Once WordPress is installed, simply go to Appearance > Themes > Add New and install the free version of the GeneratePress theme.

WordPress add new theme

There are many free themes, but GeneratePress is the most lightweight and the fastest free WordPress theme.

Speed is an important Google ranking factor, that’s why it’s crucial to select a decluttered and fast theme.

Once GeneratePress is installed, you can start customizing it or select an available site template with a ready-to-use layout.

Pro Tip: This is where many beginners waste a lot of time—customizing their blog design. Without realizing it, you could spend days on this. Start writing posts as soon as possible, and update your design as you go along. Publishing content is essential to jump-start your book blogging business.

Later on, you can decide to get the paid WordPress theme version of GeneratePress, which offers more customizations.

Once your blog is set up with the right blogging platform, it’s time to focus on the design. With just a few steps, you can create an attractive and engaging look for your book blog.

3. Design Your Book Blog

Designing your blog is a crucial step in creating an effective online presence. It’s essential to create a design that is both visually appealing and user-friendly, as this will help you attract more visitors and keep them engaged.

However, as mentioned previously, don’t put it ahead of content creation, as you may find yourself burning out trying to find the “perfect” button color.

Nonetheless, here are some tips for creating a killer book blog design.

I. Colors

When it comes to designing your blog, there are several key elements to consider. First, make sure you choose colors that reflect the tone of your content. Reflect this when you create a logo or other branding elements.

Light and bright colors can be used for feminine or romantic books, while muted tones may be better suited for thriller books. For example, the following is a website on spirituality; usually, this topic is depicted in tones of purple.

spirituality and practice book blog

Additionally, use fonts that are easy to read and look professional—no Comic Sans.

II. Speed Optimization

It’s also essential to ensure your website loads quickly so visitors don’t get frustrated waiting for pages or images to load up. To do this, optimize all images before uploading them onto the site and reduce any unnecessary plugins or widgets which could slow down loading times.

For example, if your main site content area has 800px, don’t upload images wider than that, as it’ll slow down your website.

You can also use a cache plugin like FlyingPress (the one I use) to cache or defer unwanted CSS and Javascript files and lazy-load images, making your pages load faster.

III. On-page SEO Optimization

Free plugins like Rank Math provide you with information on how you can optimize your detailed post reviews.

It helps you keep consistency with keyword distribution, image alt tags, meta descriptions, and other important SEO aspects that might miss.

IV. Menu Navigation

Navigation should also be considered when designing your book blog. Ensure menus are clear and intuitive so users can easily find what they need without getting lost in a maze of links.

If possible, include search bars on the navigation menu; this will allow readers to quickly locate specific posts or information they require with minimal effort.

V. Social Links

Finally, consider adding social media buttons to each post so readers can share content with their friends if they wish.

There are many WordPress social media plugins. Try and experiment with them, but ensure they don’t slow down your site. This will help spread awareness about your blog even further.

Designing your blog is the first step in creating a successful book blog. Now that you know how your blog should look, it’s time to start writing content and sharing it with the world.

4. Start Writing Content

how to start a book blog writing content on laptop

Writing content that engages readers and encourages them to come back for more is an essential part of any blog. Whether you write about travel, books, or fashion, there are a few best practices you should stick to to make sure your audience connects with your work.

How To Format Your Blog Posts

For example, if you’re writing a book review on The World Peace Diet by Will Tuttle, ensure your blog post title contains the target keyword of the post. As an example, this could be:

  • The World Peace Diet Review

Also, ensure your book review blog post headings include the main keyword and variations, if possible. In the same example, this could be:

  • Who is Will Tuttle?
  • The World Peace Diet Summary
  • Why Should You Read The World Peace Diet?
  • The World Peace Diet Key Takeaways
  • Etc.

Additionally, you can include book citations and ordered or unordered lists to break long monotonous text sections.

And if appropriate, include images like the book cover or the author’s photo.

Types Of Blog Content

There are different types of book blogging posts you can create to showcase your favorite books.

I. Book Reviews

If you’re blogging about books, book review posts are a great way to engage readers. Not only do they provide helpful information on the book itself, but they also give readers insight into what type of books you like and why.

When writing a book review blog, include both positive and negative aspects of the book and your overall opinion of it.

II. List Posts

A list post could contain titles such as:

  • The 10 Best Fantasy Books Of All Time, or
  • 10 Must-Read Science Fiction Novels

These blog posts likely attract buyers looking for recommendations in those genres.

On each book, you could include a link to your book review blog post of the same book. Internal links are a great way to grow your traffic and pageviews.

List posts can be extremely effective when it comes to monetization since they usually have buyer search intent associated with them. For example, if those books are selling on Amazon, you could join its affiliate program and place affiliate links on each book of your listing.

III. Discussion Posts

Discussion posts invite your online book community to discuss a topic or question of interest to them. These can be a discussion about a specific book or a controversial author you’d like to analyze with your book community.

You don’t have to discuss the whole book; it may be a specific chapter.

These types of blog posts can attract a broader audience on social media pages as they foster engagement.

IV. Interviews

Interviews can be written in a classic blog post format, which is especially useful for book bloggers.

You can interview a book author or other expert on a particular topic, then let your readers respond in the comments. This is also a great way to get people interested in reading your blog—they may be more likely to check out an interview with their favorite author than they are to read a generic discussion post about books.

Additionally, you could record the interview in video, post it to YouTube, and repurpose it into a podcast. This is an excellent way of expanding your business to other platforms.

About Me Page

Having an About Me page is important because it lets readers know who is behind the book blog and why they should trust their opinions on topics related to their niche.

This page should include information such as who you are, what inspired you to start book blogging, what makes your blog unique from others in its field, etc.

It is also beneficial if visitors can find contact information to reach out directly with questions or comments regarding your work. For example, if your blog starts to get noticed, book publishers might contact you to write reviews about their published books and send you advanced reading copies.

On the other hand, authors can send you review copies and partner with you to write book reviews. It’s a win-win situation.

5. Promoting Your Blog

blog promotion

Once you have created content for your book blog, it’s time to start promoting it. Here are some tips on how to get the word out and drive traffic to your blog.

SEO (Search Engine Optimization)

Understanding SEO is crucial to make your book review posts appear on Google and other search engines.

The trick is to write content that both the Google algorithm and humans love. To do this, you can try AI blogging tools, such as AI SEO software, that scraps the top-ranking content and gives you insights into what keywords to use to match the top pages in the search results.

Social Media

One of the top ways to get the word out about your blog is through social media. It helps you reach a wide audience quickly and easily without spending money.

You can create accounts on popular social media platforms such as Facebook, Twitter, Instagram, and Pinterest and start sharing your content with others. Make sure to use relevant hashtags when posting so that people searching for topics related to yours will find it more easily.

Also, consider creating an account on the social media platform Quora where you can answer questions related to your topic to drive traffic back to your blog.

Email Marketing

Email marketing is another great way of promoting your blog. Start by building an email list of subscribers who are interested in what you have to offer. You can do this by offering freebies like the “Top 5 Books For Killing Anxiety” in exchange for their email address when they visit your website or subscribe through social media channels.

Once you have built up a sizable list of subscribers, send out regular emails containing links back to new posts on your blog along with other exciting content that might be useful for them—this will help keep them engaged and coming back for more.

There are various free email marketing software tools you can use to start building your email list. Moreover, these tools allow you to create email automation campaigns so that you can do more in less time.

Once you have a steady stream of readers, it’s time to start promoting your blog and reaching out to new audiences. With the proper strategies in place, you can maximize your reach and drive more traffic to your blog. Now let’s move on to monetizing your blog.

6. Monetizing Your Blog

monetize your blog

Some people dream of making a living from their laptops and online businesses. As a book blogger, it’s possible to create a successful blogging career, as new books are being published almost every day. This means there’s infinite potential.

Here are the top ways you can make money blogging.

Affiliate Marketing

Affiliate marketing is a great way to monetize your blog. It involves promoting products or services from other companies in exchange for a commission when someone purchases through your link.

To get started, you’ll need to find affiliate programs that are relevant to the topics of your blog and sign up with them. Once you have an account, you can start adding links to posts and pages on your site. Make sure the content around these links is helpful and informative so readers will be more likely to click through and make purchases.

Book review bloggers can leverage this billion-dollar industry and start making money blogging without much investment.

Sponsored Posts

If you want to learn how to start a book blog and make money from it, you should consider sponsored posts.

Companies may offer payment in exchange for writing about their product or service on your blog or social media accounts. When accepting sponsored post opportunities, make sure they align with the values of both yourself and your audience—this will help ensure that it’s something people want to read about while aligning with your values.

Also, ensure the writing style is not too far off from yours so you have consistency throughout your blog.


Displaying ads is another great way a book blogger can monetize their sites. You can display ads from third-party networks such as Google AdSense, Ezoic, or Monumetric or sell ad space directly to businesses that wish to advertise on your site (or both).

When setting up advertising campaigns, it’s important that you choose placements that won’t detract from the user experience—nobody wants their reading interrupted by intrusive pop-ups.

However, advertising only works when you already have lots of traffic. That’s why the best way to first start monetizing your book blog posts is through affiliate marketing.

7. Grow Your Book Blogging Community

Sooner or later, successful bloggers learn how to grow their audience. This is what differentiates a hobby blogger from a professional one. There are different strategies to grow your book blog, and some are easier than others.

Acquiring backlinks to your website is one of the top ways to increase your traffic and domain rating. This, in turn, will put more eyeballs on your content, allowing for potential partnerships.

Additionally, you can create relationships with other bloggers in your niche and engage with readers through comments and social media interactions.

Here are some tips for growing your audience:

1. Networking

Reach out to other bloggers in the same niche as yours and build relationships with them by commenting on their blog posts, sharing their content, or even collaborating on projects together.

This will help you get more exposure for your blog while building a strong network of peers who can help promote each other’s work.

2. Guest Posting

Writing guest posts for other blogs is a great way to gain backlinks and increase the domain authority of your website. This will help people find you online when they search for related topics or keywords.

When writing guest posts, be sure to include links back to relevant pages on your own site so that readers can easily access more information about what you have written if they want it.

This also increases the URL rating of your blog post, allowing it to rise up Google rankings.

3. Engaging With Readers

One of the best ways to grow an audience is by engaging with readers directly through comments or social media sites such as Twitter chats or Facebook groups dedicated to discussing books-related topics.

Ask questions that encourage discussion among commenters and provide helpful answers so that people know there’s someone behind the scenes who cares about their opinion.

4. Paid Advertising

Paid advertising can be an effective way of driving traffic toward your blog when done correctly.

If you have the budget, consider using platforms like Google Ads or Facebook Ads Manager, which allow you to zero in on specific audiences based on demographics such as age group and location.

This will help you reach potential new readers who may not have found out about your blog otherwise.

How to Start a Book Blog FAQs

Do book bloggers make money?

Yes, book bloggers can make money. They often do so through affiliate marketing and sponsored content.

Affiliate marketing involves promoting products or services in exchange for a commission when readers purchase them. Sponsored content is when a company pays the blogger to write about its product or service.

How do you write a book blog post?

Writing a book blog post can be an effective way to share your thoughts and opinions about a particular book.

  1. Start by introducing the post title, author, and genre of the book.
  2. Then provide a brief summary of the plot or main themes in the story.
  3. Next, offer your opinion on why you liked or disliked it.
  4. Finally, include any relevant links for readers to purchase or learn more about the book if they are interested.

Keep in mind that blog posts should be concise yet informative, so avoid long-winded explanations and focus on providing key insights into why you recommend (or don’t recommend) this particular work of literature.

You could also use a book rating system plugin on your blog to help you include affiliate links and earn more income.

Are book blogs still a thing?

Yes, book blogs are still a thing. They remain popular among readers and authors alike as they allow them to connect with one another and discuss their favorite books. Book bloggers often review new releases, interview authors, host giveaways, and share reading recommendations.

Many of these existing blogs have become established online book communities where people can find information about upcoming titles or discover new favorites. As such, book blogging is alive and well in the digital age.

Why you should start a book blog?

Starting a book blog is an excellent way to build your brand, reach new readers, and engage with the book blogging community. It allows you to share your thoughts on books you’ve read and create content that can be shared across multiple platforms.

You can also use it as a platform for interviews with authors or reviews of upcoming releases.

Additionally, having a book blog will help establish yourself as an expert in the field, which can lead to more opportunities, such as speaking engagements or collaborations with other bloggers and publishers.

All in all, starting a book blog is an invaluable tool for anyone looking to grow their business and make meaningful connections within the literary world.

How To Start A Book Blog And Make Money: Conclusion

Starting a successful book blog is a great way to share your love of books with the world. With the right strategy and tools, you can create an engaging blog that will attract readers and help you monetize it effectively.

Whether you’re just starting out or searching for ways to grow your existing blog, there are a lot of resources available to help you get started on your book blogging journey. Take some time to thoroughly research what works best for you, and don’t be afraid to experiment—after all, that’s part of the fun when learning how to start a book blog.

And if you’re ready to become a book blogger, get started with DreamHost for $2.59/mo and build your book blogging platform.

Vaslou is a passionate digital creator and blogger who loves to explore unique paths to generate online income. He’s also a musician, always looking for exciting paths to articulate his inventive spirit in the musical realm. When he’s not at work on his online endeavors, Vasco loves to delve into spiritual realms to become a better version of himself.

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