Is Affiliate Marketing Legit? 7+ Reasons Why Affiliate Marketing Is A Legit Business

Is affiliate marketing legit? Is it worth putting effort and resources into it? Since you’re thinking about getting into affiliate marketing, you’re aware that there’s a ton of data available online covering all parts of the industry.

The truth about affiliate marketing is that you have to learn to avoid affiliate marketing scams, such as pyramid schemes or scammy affiliate products. 

Getting to know more about affiliate marketing will surely give you an excellent idea of how to market any eCommerce website. Therefore, we made the initiative to compile definitive information on affiliate marketing for beginners.

By the end of this article, you should have a better understanding of affiliate marketing, what it entails, and how you can become a part of a billion-dollar industry that is dominated by individuals just like you working from home on your computer.

Before we get into the discussion of whether or not starting affiliate marketing is legitimate, let me first define what exactly affiliate marketing is.

What Is Affiliate Marketing?

How does affiliate marketing work?

Affiliate marketing involves promoting another company’s product or service online in exchange for a commission. Affiliates, in essence, sell a merchant’s products or services online in the hopes of increasing affiliate website visits and sales. The affiliate then earns a commission from the retailer for each visitor who makes a purchase.

You’ve likely bought something that gave marketers a cut of the sale as an affiliate commission. Usually, we get to discover those products through social media or websites where we spend our time the most.

Affiliates can join affiliate programs and get access to tracking real-time information by using affiliate links on their website forums or through email marketing campaigns. Successful affiliate marketers use real-time data solutions to incorporate the most recent data from databases, SaaS, and file repositories to get a complete picture of their performance.

As an affiliate marketer, you should learn effective strategies to promote products to users. For example, affiliate marketers can look for professional website builders to create a user-friendly interface with limited offers to entice more customers to click on the link.

You can also achieve this by running a review or blog about the product. For example, my Uscreen review is on Google’s first page, with its affiliate links incorporated in the article. This feature increases brand awareness as well as sales for the company.

Uscreen review google search

You will get more people to click on the link of your marketed products with an effective affiliate marketing strategy like this. As an indirect advantage, this increases the value of the website of your merchant.

Affiliate marketing is a great way to make money online. In fact, that’s how most people start because they don’t have to worry about developing a product, managing inventory, providing customer service, or managing a sales staff.

The best part about affiliate marketing is that it’s not just limited to bloggers and website owners – you can also make money by promoting products on social media.

Is Affiliate Marketing Legit? 7+ Reasons Why Affiliate Marketing Is A Legit Business

1. Affiliate Programs Are Result-Driven

affiliate commission rates

One thing that makes affiliate marketing legit is having the income performance-based. Affiliate marketers have a greater incentive to drive the conversion that business owners seek.

As a sort of performance-based marketing, affiliate promotion eliminates the usual dangers associated with hiring new marketers or salespeople. That is why business owners prefer to hire affiliate marketers since affiliate marketing is a fantastic method to boost profits with little effort.

The advantages of a good affiliate relationship also include the opportunity to learn from one another and improve as professionals. When working in the affiliate space, you will meet face to face with your partners and learn from one another.

Affiliates have access to a large, invested audience and are only obligated to be paid for sales they directly generate. They’ll be set up for automatic payments, making the process almost hands-free.

Only when an affiliate has successfully recommended a consumer to the business can they be paid for their efforts. This is significantly different from the influencer marketing practice of paying a partner in advance on the off chance that they would bring in enough business to justify the investment.

Affiliate marketing’s main benefit is its emphasis on showing actual results. Partners allow businesses to reach potential customers that can be expensive or time-consuming to reach without their help.

2. Gaining New Clients Through Affiliate Marketing Relies On Establishing Credibility

Engaging a new audience through cold outreach results in much lower conversion rates than contacting those who are already familiar with and trust the brand.

Affiliate marketing is a fantastic tool for expanding a company’s customer base. If a business offers a referral bonus, delighted clients will go above and beyond their way to spread the word about your marketed products.

Affiliate marketers can’t afford to miss out on the billions of daily active users on social media sites around the world. Customers have put a higher value on convenience and are asking for home services with the help of the Internet. For example, if they have a broken car brake, they would look for a car repair shop that offers home service on the Internet and would click on the affiliate link on social media.

But before you jump headfirst into social media advertising, you should research which social channels your target demographic utilizes most so you can allocate your time and pay-per-click budget effectively.

For instance, Instagram is crucial if you want to reach a younger demographic of consumers. LinkedIn is where it’s at if you want to make affiliate sales to other businesses.

Creating a reliable and well-known online persona that draws in followers and connections is another important aspect of using social media for affiliate marketing. The result will be more eyeballs on your posts and commercials.

One effective marketing strategy for achieving this goal is to become an active member of existing or newly formed communities and groups.

3. Affiliates Are A Great Way To Expand The Reach To New And Relevant Customers

Affiliate marketing is an effective means of gaining new audiences and customers graph
Source: ReferralRock

Affiliate programs are fantastic strategies for attracting new clients that businesses would have a hard time reaching out to.

Affiliate marketing’s primary benefit is in its simplicity and effectiveness in reaching target demographics that were not previously considered. Gaining a positive reputation for the business’ brand and expanding its reach are both possible with the assistance of reliable affiliates.

4. An Effective Strategy For Gaining Visibility And Inbound Links

Long-term success can be attributed to the partnerships formed with affiliates. The affiliates’ ability to link back to the site or product pages through their marketing efforts has shown to be an effective strategy for increasing the site’s link popularity.

Affiliate marketing is very useful when the affiliate is in a different field, and their target market is unfamiliar with your company.

To receive the SEO benefits of backlinks, the link builder must link to any page on the site and not just the homepage. Because of this, your merchant can rise in the search engine rankings and keep their current placement, increasing their chances of receiving organic clicks and, ultimately, purchases.

Hiring the services of link building companies is also another strategy to boost organic traffic.

Thanks to many marketing tools, such as copywriting software and SEO tools backed by artificial intelligence, the marketer can create an affiliate marketing business totally legit, using approved marketing tactics. These tools facilitate the process of earning an income with affiliate marketing, as affiliate marketers can expect and almost predict the outcome of their work.

5. Affiliate Programs Have A Limited Potential For Loss

Affiliate marketing’s greatest strength is in its ability to help organizations expand rapidly and profitably without exposing them to unnecessary risk. Most companies have a slow payment process for vendors, and that includes affiliates.

This indicates that the company is securing the sale and profit, and only then is it reimbursing the affiliates. This model eliminates the need to spend money on online marketing, which means minimal financial risk is involved in bringing in new customers.

When launching an affiliate marketing initiative, the only true barriers to entry are initial investment and manpower. In most cases, the benefits of taking a chance outweigh the dangers.

6. Successful Affiliate Marketing Can Significantly Increase Financial Standing

average pay for high ticket marketer
Source: Shopify

Affiliate marketing has unquestionable appeal for people seeking to boost their income online without the inconvenience of actually selling a high-quality product. But how does the affiliate receive payment for bringing in the customer?

This question has a potentially complex response.

Affiliates can earn commissions even if the customer decides not to buy. Affiliates’ impact on the bottom line will be calculated in a variety of ways, depending on the nature of the sales program.

Affiliate marketers can be compensated in several ways:

1. Pay Per Sale

Affiliate networks typically function this way. After a customer buys a product with the affiliate’s marketing efforts, the merchant gives the affiliate a profit cut. That is, the affiliate won’t get paid until the buyer purchases the affiliate goods.

2. Pay Per Lead

Pay-per-lead affiliate marketing schemes are a more involved method that rewards the affiliate based on the number of converted leads. The affiliate’s job is to get the customer to visit the merchant’s website and take the requested action, which could be anything from submitting a contact form to downloading free software.

3. Pay Per Click

Getting people to visit your affiliate links and hopefully clicking through to your client’s site to make a purchase is a big part of affiliate marketing. SEO (search engine optimization) is widely believed to be at the heart of affiliate content marketing.

While SEO can bring in some visitors for no cost, it’s not enough to keep an affiliate marketer afloat in today’s competitive environment.

PPC (pay-per-click) schemes incentivize the affiliate to drive traffic from their marketing channel to the merchant’s online store. Therefore, it is the affiliate’s responsibility to pique the customer’s interest to the point where they click over to the merchant’s site. Affiliates earn commissions proportional to the growth in website visitors.

Generally speaking, PPC revolves around two main ideas:

  • Cost-per-acquisition (CPA): If a consumer clicks on an affiliate site and then completes a desired action on the merchant’s website, then the affiliate receives a commission.
  • Earnings per click (EPC): This metric determines how much money affiliates make on average for every one hundred hits they send to a retailer’s website.

4. Pay Per Install

Affiliates receive compensation whenever they send a customer to the merchant’s site who then goes on to download and install the advertised product (often some kind of app or software).

If a campaign generates 1,000 installs through an affiliate network and a retailer has allocated $10 per install in their commission rates, then the total amount paid out by the retailer would be $10,000.

7. Affiliate Marketing Program Has Gone Global

affiliate marketing growth stats
Source: ThriveMyWay

Even though affiliate digital marketing online has been around for some time, many are still grasping the fundamentals of this business model and its associated affiliate networks to make a significant income from it.

The bulk of affiliate marketers who have found success has done so by mimicking the practices of others who have gone before them. When someone joins your downline using your referral link and makes a purchase, you will receive a commission as well.

You can find lots of affiliate marketers who are happy to share their strategies for making money online as well as numerous examples of affiliate marketers that have used various affiliate strategies with success by searching Google or by reading marketing blog posts.

While reading success stories of affiliate marketers and their six-figure salaries is inspiring, keep in mind that your affiliate marketing journey will be different from anybody else’s.

Finding an affiliate program that resonates with your expertise and hobbies is more likely to be successful than randomly picking one. Several affiliate industries have potentially high returns, and all it takes is a little digging to locate one.

Affiliate marketing is a business model where new affiliates need to learn some marketing skills. Every affiliate yearns to have success with affiliate marketing, however, they must know what to look for regarding the different types of affiliate programs on the market.

8. A Wide Variety Of Affiliate Marketing Goods Are Available

Choose a product that interests you if you want to be an affiliate marketer who is actively engaged with the product you are promoting.

For instance, fitness influencers can promote healthy products and exercise programs, as well as fitness equipment. You can also become an affiliate marketer for a variety of businesses, including lending and investment firms, and credit card issuers, and look for a trusted affiliate-influencer agency to help you in this industry.

To find the right affiliate agency for your affiliate journey, you should read their case studies and reviews and spend time researching their company.

Whether you opt to have a hands-on or hands-off approach to affiliate marketing, you’ll want to focus on a profitable niche market with high-demand items and services. This does mean that competition is fierce in these spaces, so you’ll want to check that there’s a real market for the goods you’re selling.

For example, lots of stock investors are looking for a reliable investment platform to secure their money. You might want to invest in this area to ensure a profitable and strong foundation for your affiliate marketing.

To become a successful marketer, you need to blend the right products with the audience of the websites you want to incorporate your links to.

There are different types of affiliate marketing products, so choose wisely based on how well you can promote them. This way, you’ll almost guarantee great results when promoting your affiliate product.

Avoiding Fraud in Affiliate Marketing

how fraudsters try to steal from you
Source: Metrobank

There are some things to consider before engaging in affiliate marketing. You should know about common affiliate marketing scams to avoid losing a lot of money and effort.

A corporation is likely fraudulent if it refuses to reveal details about how affiliates might make money with them. You should stay away from businesses that engage in spammy marketing practices, such as repeatedly posting the same commercials through popups, podcasts, YouTube videos, or Facebook without presenting any variety in content.

This suggests that the company is either not proud of its affiliate products or services, or worse, that it has purchased phony views or listed fake products through a dubious third-party website to make its ads appear more popular than they are.

You should be wary of any advice you see from scammy people you come across online that seem to be trying to sell you anything and being pushy, especially if it’s a digital product like a dubious ebook or an app. Don’t waste your time and effort on pointless pursuits.

Be wary of other affiliate scams like organizations that promote red flag products. You don’t want your audience to start talking badly about your company after witnessing anything horrific in the neighborhood. This is why it’s important to do your homework before partnering with a company as an affiliate marketer.

While it’s important to take affiliate marketing seriously as a business, it’s also okay to have some fun while working on it. Keep in mind that if a deal on rates and fees or anything else that is being offered to you seems too good to be true, it usually is.

If you take your time and do your task, you can avoid falling for affiliate marketing scams and unethical affiliate marketers, and start making money with affiliate marketing online in no time.

Is Affiliate Marketing Worth Your Time?

Is an affiliate marketing business a legit business model? It sure is. Does it seem like one of the get-rich-quick schemes? No.

You can succeed as an affiliate marketer just like everyone else if you put in the time and effort required to learn the ropes and then act when the moment is right.

Although affiliate marketing is legit, there are still people I run into who treat the word “affiliate” with contempt, which surprises me.

To start an affiliate marketing business, you don’t have to be a blogger. To begin with, many successful affiliate marketers don’t even have a website. With the right education and mindset, making money from affiliate marketing will no longer be an issue.

However, as a long-term strategy, having a blog or some form of evergreen content online is crucial.

Whether affiliate marketing works for you or not only depends on your effort.

You might also be interested in:


Affiliate Disclosure: This post may contain affiliate links, and if you decide to buy any of the promoted products, I may receive a commission at no additional cost to you. By doing this, I might feel more inspired to continue writing on this blog. You can read our affiliate disclosure in our privacy policy.

Leave a Comment