If you want to learn how to give away free content on Facebook Reels and make money doing it, you’ve come to the right place.
In this article, I’ll show you how to make money online on Facebook Reels or any other short-form video content platform by giving away free stuff.
The strategy I will reveal to you works great for affiliate marketing. But it also works really well if you want to sell your own course or coaching program.
Short-form content is hot right now, as most social media platforms are competing against each other for audience retention. Today, it’s normal to create a Facebook Reel, Instagram Reel, or TikTok video and get hundreds or even thousands of views in less than 24h.
That’s why many marketers are using these platforms to grow their audiences and traffic to their websites. Also, many beginners in affiliate marketing are starting to earn a high income without high-income skills.
Below, I’ll give a specific example of how I give away free content to earn commissions through affiliate marketing.
But first, it’s important to understand why you should give away free content in the first place.
There’s a right way to give away free content and a wrong way to do it.
Now to be clear, I’m not talking about giving away some crappy 1-page ebook so you can get a list of unresponsive email subscribers who you’re going to spam offers.
I’m talking about giving away actual value that helps build trust and rapport with your audience so they’re receptive to buying your things down the road.
For example, when I promote a digital marketing challenge, I first give away the 100% free High-Ticket Affiliate Blueprint ebook course.
This ebook provides a ton of value and can even help people get started with affiliate marketing, even if they don’t decide to buy the promoted challenge they’ll find inside the ebook.
If you’re giving away free stuff, either through your content or through a lead magnet, don’t be afraid to over-deliver. If you impress people enough on the front end by helping build their confidence that they can do the thing your eventual product helps them do, they’ll be more likely to just start throwing money at you to get more.
Besides my ebook, there’s a specific program (more on this later) that I’m promoting that you can give away as a free course (earning you potential commissions) even if you don’t have some amazing lead magnet yet. Jump to this free course.
By giving away this free course, you can:
- Get a better reach with your content because you’re not selling on social media.
- Get more clicks and engagement.
- Generate more leads.
- Grow a bigger email list and brand.
- Start making money online.
But the problem is that you will not see the results if you’re not giving away free content the right way.
Imagine you’re driving through your neighborhood, and it’s garbage day.
Before all the garbage trucks have come through your neighborhood, you drive down the street where all the garbage cans are kept. And you can see a bunch of free stuff piled up set alongside the garbage cans: fans, refrigerators, baby toys, wagons and strollers, and all this crap.
And that’s your first instinct. You see this free stuff, and you think, “Well, what’s wrong with this crap? Why is it free? You don’t want it?”
That’s the same thing that happens if you offer something for free upfront in your content.
For example, if you start off with a Facebook Reel and say:
- Here’s a 100% free affiliate marketing course.
- If you want to make money online, I have a 100% free course that will show you how to do that.
If you start your video with that, people will think, “Well, what’s wrong with this course? I don’t want it. If it’s free, it must be crap.”
Many people who give away free stuff use “free” as the hook as the scroll-stopper or the attention grabber.
And that’s actually the wrong way to do it because “free” is not the hook.
Actually, “free” should be the term that comes in the end that eliminates any potential objections after the prospect is already interested.
“Free” simply removes the risk.
Here’s an example of how that looks. If I’m giving away a free affiliate marketing ebook course, I might say something like:
- Are you interested in a side hustle that you can do from home?
That’s the hook.
After the hook, we have to entice. So I might say something like:
- Well, there is one side hustle that allows you to make money online from home. And it doesn’t require that you create products. You don’t need to be worried about product sourcing or fulfillment. You don’t have to worry about customer service or even charging credit cards. Yet, you can still earn money online in your spare time.
As you can see, now I already have them in a hook. And I haven’t said anything about free yet, but they’ll be sitting there really interested because this sounds great.
So then I might go into a situation where I say:
- This side hustle is known as affiliate marketing, and to do affiliate marketing, you only have to promote other people’s products. It’s free to partner with them, but they’ll pay you a commission when you bring them buyers.
Now they’re even more interested, and they’re really on the hook.
But here’s the thing. What would happen if we tried to sell them a course right now? Then they’d say, “Oh, there’s the catch.”
So this is where we interject the free thing that we are offering and take down any potential objections.
We can say:
- If you want to learn more about this amazing side hustle, go ahead and click over to the bio [or the comments], where you’ll find a 100% free ebook that will teach you this side hustle.
Now we already have a targeted list even before we mentioned the word “free.” These people are not only interested in “free” but also in taking the steps, so they will be more targeted. These folks will be more likely to take advantage of this free thing you’re giving away.
And once again, by the time they get to the free thing, they’re already on the hook.
This just makes it a no-brainer opportunity for them to click on your link to get on your email list and to be receptive to going through your content.
After you have established a rapport of trust and confidence with them, they will eventually be inclined to buy the premium course or product that you are promoting.
That’s the right way to give away free content and make money online.
Also, unlike Instagram and TikTok, you can share an affiliate link in the Facebook Reels comment section. This is a massive game-changer for marketers.
As I mentioned before, if you don’t have an amazing lead magnet to offer for free, you can leverage the 90 Minute Affiliate Challenge, a free course that teaches you how to find the best affiliate programs and how to promote them.
When you promote the free 90 Minute Affiliate Challenge, you’ll be able to join forces with Brian Brewer as an affiliate (for free) and promote the challenge to your audience.
When someone enrolls in the challenge and decides to purchase Brian’s premium course, Affiliate Escape Plan 2.0, you’ll earn a 40% commission (around $398).
It’s as simple as that.
This is an excellent way to start affiliate marketing and make money online without a website, a blog, and even if you don’t have anything to offer to your audience.
And if you want to learn how to promote affiliate products on TikTok and other short-form video content platforms, check out the 15-Second Free Leads.
Giving away free content is easy. However, making it convert requires some skills.
It’s not enough to say you’re giving away free stuff. You need to intrigue and grab their attention to get people interested and hooked. That will raise the likelihood that they will interact with and use your content, raising the possibility that they may later make a purchase.
If you want access to that 100% free high-ticket affiliate marketing ebook that I created for you, head over to the ebook page here.
It’s a pretty extensive ebook (I’m not a video guy, sorry), but it’s packed with a ton of value.