TikTok Creator Account vs. Business Account for Affiliate Marketing

Last Updated on February 27, 2022 by Vasco Lourenço

Whether you’re starting a business on TikTok with affiliate marketing or want to promote your own services, you might be wondering if you should use a creator account or a business account.

In this article, I’m going to give my thoughts on one topic that comes up a lot for new affiliate marketers who are using TikTok.

Hopefully, I can help you out and help you make some decisions on which way you want to go.

If you want to jump start your TikTok account and get free leads to your offers, check this $1 TikTok video course for affiliate marketers that will skyrocket your TikTok account.

TikTok Creator Account vs. Business Account

If you’re an affiliate marketer and you’re just starting on TikTok to promote whatever it is that you’re promoting, you might have come up with this issue.

The issue comes down with the clickable link on TikTok. If you have a brand new TikTok account, and it’s a creator account, you can’t actually put a clickable link over to your funnel inside that TikTok account.

You have to get to 1,000 followers on your creator account before you can actually add that clickable link, which will then generate leads. 

However, there is a “workaround” in TikTok. Whereas if you switch over to a business account, you can immediately add a clickable link into your account from day one with zero followers.

But there’s a problem.

Why you should stick to a TikTok creator account

When you create a business account, you don’t get access to the trending sounds.

When you’re new, and you don’t have any followers, the way you can become discovered is by jumping on trends. That’s the beauty of TikTok: no other platform loves a copycat video as TikTok does.

So I think it’s essential to have a creator account in order to see growth. 

Some people are switching between a creator account and a business account. They create their videos on a creator account to get access to the trending sounds, then switch back over to a business account, so they can have a clickable link.

However, some people are struggling to grow their TikTok business with business accounts.

Is it crucial to use the TikTok creator account?

I’d like to point out that there is no right or wrong answer. Whatever you want to do is fine.

However, in marketing in general, and growing a brand in general, the longer you delay gratification, or the longer you delay income, the more success you’re going to see long-term

I’m not telling you to put off earning commissions forever!

What I’m saying is if you just commit to a creator account and try to grow as fast as possible, you’re probably going to see some momentum more quickly. And yes, you don’t have the clickable link from day one. But you’re building a following faster because you’re accessing those trending sounds with your creator account.

It seems like TikTok is more likely to push out creator videos than business videos.

And the other reason I think it might just be best to go with the creator account and make your initial goal as hitting 1,000 followers is that, generally, whatever your goal is is the result you will get.

Let me explain.

If you create a business account and get that link up there, you’re just going to start making TikTok videos hoping to make some money, right?

And that’s not really a goal.

But if you get a creator account, then you have a real and concrete goal from day one (which is to get 1,000 followers). Your brain will work subconsciously on that, and you’ll make strides to do whatever it takes to get that 1,000 followers as quickly as possible.

Then you can add your link and get the ball running.


So these are a couple of reasons why I think maybe it’s just better to stick with the TikTok creator account as an affiliate marketer.

Commit to getting your first 1,000 followers and delay the monetization.

Hopefully, you’ll get there within a week or two. I mean, it’s certainly possible to get there within a couple of days. However, it’s not going to happen for everybody.

But there’s still a great opportunity to go viral on TikTok if you’re using those trending sounds and leveraging duet features and all other things you can do with a TikTok creator account.

Share with me your journey on TikTok by leaving a comment down below.

And if you want some guidance on how to grow on TikTok, I recommend you check this $1 TikTok video course for affiliate marketers that’s helping many people grow their TikTok accounts.

Disclosure: This post may contain affiliate links, and I may earn a commission in case you decide to purchase any of the promoted products at no extra cost to you. This way, I may receive some more motivation to keep this blog up and running. You can read our affiliate disclosure in our privacy policy.

Vasco Lourenço
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