Last Updated on September 5, 2022 by Vasco Lourenço
Videos are no longer just seen on TV or at the cinema. Gone are the days when businesses had to pay thousands of pounds for a commercial slot during prime time viewing hours to get their message across effectively.
Nowadays, anyone can create high-quality video content marketing themselves without breaking the bank–all you need is some creativity, an interesting story idea, and some knowledge of how to use video editing software.
More importantly, the Internet has become the most significant source of information, which often comes in video marketing. Platforms such as YouTube and TikTok are becoming even more popular with all those video advertising to promote brand awareness of new products.
With more than 1.7 billion unique users visiting YouTube every month, it’s now apparent that businesses should start using video marketing in their advertising campaigns.
The Benefits of Video Content Marketing
The most basic idea behind video marketing is to create an engaging piece of content and use it as a vehicle through which you can share your brand’s message with potential consumers. Once they’ve seen this video and engaged with it, they’ll be far more likely to remember your brand right away.
Here are some video marketing benefits that marketers need to understand.
- Attract new audiences – Videos are a great way to get your message out there and attract new audiences. They hold attention better than text-based content but also help you rank higher on search engine results pages (SERPs).
- Boost brand awareness – A well-made digital marketing video can help increase brand awareness and reach more people than traditional marketing methods. Video marketing is up to 600% more effective than print advertising.
- Generate leads – Videos can also generate leads and drive traffic to your website or landing page. Including a CTA (call-to-action) in your video can prompt viewers to take the next step and learn more about your product or service.
- Increase conversion rates – Finally, videos can also help increase conversion rates by showcasing your product or service as more engaging and visually appealing. When viewers can see how your product works through product demo videos, they’re far more likely to want to buy it.
5 Popular Video Marketing Types You Should Know
As you see, there are several compelling reasons why businesses should start using video marketing. It is an effective way to reach new audiences, but it’s also a great way to boost brand awareness and increase conversions. If you’re not currently using video marketing, now is the time to start!
To help you find the proper online video marketing, check out some popular videos below.
1. Explainer Videos
Explainer videos are the most basic types of video and will likely be the first type of business video you create. Their purpose is to inform your customer about a product or service, telling them just enough so they can make an informed decision on whether it’s worth investing in themselves.
These digital marketing videos are straightforward to produce as there isn’t much of a story behind them. You’re simply trying to explain how something works for the benefit of people who’ve never encountered it before or those who saw it on someone else’s website and need more information after seeing it once.
2. Product Demo Videos
Here things become interesting.
Product demo videos are the next step up from explainer videos, and that’s because they show your customer exactly how your product or service works which means that there’s no need for them to engage in any additional research before committing to a purchase.
They can sit back, watch and learn your product demonstration quickly.
3. Review Videos
Review videos allow you to share your opinions with your audience to give them insight into what it’s actually like using the product or service in question.
These marketing videos will demonstrate just how much value your brand can add when combined with another individual or company offering, thereby increasing the trust consumers have in you.
4. Customer Testimonial Videos
Videos involving your customers playing a part in the content creation process are compelling and will help you stand out from most of your competitors.
Suppose you can produce videos where you get real people talking about why they love using your product/service, what benefits it has brought them, and how useful it is in their lives. This will help potential customers do more research on the product or service and provide social proof for when prospective clients come to ask questions.
People want to see that other people just like them have had positive experiences with your brand, so if you’re able to capture this on video marketing, you’ll be setting yourself apart from everyone else in no time.
5. Behind the Scenes Videos
These digital marketing videos are often used in visual storytelling and are popular with brands that sell physically produced products.
You’ll find it particularly beneficial if you’re a small business operating out of a home office. The viewers will feel like they’re getting insight into your lifestyle and working environment rather than simply showing off how great your company is.
Which Type of Video Should You Use?
One size does not fit all when it comes to video content marketing. Therefore you must customize each piece of content to the viewers who are most likely to see it. That means you should have at least 2 or 3 types of video hosted on your channel at any one time, depending on what product/service you’re selling.
If you don’t know where to start, it’s always worth looking at what your competitors are doing and testing their online video marketing to see how they are fair with your target audience.
And if you’re unsure whether to produce video advertising on your own, you can always go to video marketing services and have them create content for you.
When compared to conventional types of promotion like print ads and billboards, video marketing can help you reach out to your audience on a far larger scale. But, not every online marketing video is equal.
There are popular types of video marketing that could be very effective for your business, such as explainer videos and testimonial videos. Make sure to create one that fits the purpose of your marketing campaigns and target audience.
See the infographic below if you’re interested in learning more about the many forms of video marketing that are most effective for your company.