Gaining more traffic is at the top of the list for every marketer, small business owner, and website manager. That is because roughly 75% of all users never go past the first page of search engines. To rank on the top of SERPs (Search Engine Results Pages), you need all the help you can get.
With Search Engine Optimization (SEO) tools costing thousands upon thousands of dollars yearly, finding the right cost-effective solution can be harder than most think. The SEO PowerSuite, however, is one of the most affordable and talked-about tools in the community, and it could be just what you need to skyrocket your rankings.
In this SEO PowerSuite review, I will look at what the tool offers, go through its pros and cons, and try to determine whether it is worth your attention.
Table of Contents
What Is SEO PowerSuite?
As you might know, the SEO market is overcrowded with different tools. You have SE Ranking, Semrush, Ahrefs, and hundreds—if not thousands—more. So what makes SEO PowerSuite any different? For starters, affordability plays a huge factor.
Compared to the number of features the tool possesses, it costs a fraction of the price. A good SEO software bundle can cost you four to five digits, depending on the number of features. SEO PowerSuite gives you all the power of high-end SEO tools for less than $500 per year. But it also offers a free-forever version that includes multiple professional features.
SEO PowerSuite is a comprehensive software that offers:
- LinkAssistant – It lets you find link-building opportunities to help you take your SEO efforts to the next level.
- Rank Tracker – This rank-tracking tool allows you to monitor your rankings. It also offers a keyword research tool.
- SEO SpyGlass – It is a backlink analysis tool offering great features, such as checking your competitor’s backlinks and finding backlink gaps between your site and your competitor’s.
- WebSite Auditor – This tool lets you analyze your site structure by making a technical audit of all pages from your website.
It comes from a reputable company, nearly two decades old, called Link-Assistant. Over the years, the Lithuian-based company has developed numerous SEO PowerSuite tools, including WebSite Auditor, Rank Tracker, Link Assistant, and SEO SpyGlass.
Additionally, SEO PowerSuite features unlimited free versions of all the tools. Besides limiting some results, those free plans let you do almost anything except export your data.
Who Is SEO PowerSuite For?
You must realize that nearly 35% of all digital marketers spend “little to no” budget on SEO. Outreach, keyword research, writing, overall content creation, keyword tracking, PPC, and other aspects of digital marketing all cost. And they are not cheap.
SEO specialists, site owners, and managers are often forced to cut corners wherever possible. SEO tools are no exception. In that regard, SEO PowerSuite is perfect for people who are just getting their feet wet and are not in a position to spend vast amounts on a single SEO tool.
SEO PowerSuite is extremely versatile. It works on Mac, Windows, and even Linux. The interface is also pretty straightforward, so even if you do not have any experience with SEO, you can still use SEO PowerSuite and get good results.
On Link-Assistant.com, you can find a number of written and video tutorials for each SEO PowerSuite tool and feature. First-timers can use the tutorials to get familiar with SEO PowerSuite and learn how to use it in the best way possible. You can also find some SEO PowerSuite reviews by CEOs and SEO consultants praising the software.
What Do You Get With SEO PowerSuite Features?
What you need to realize about SEO PowerSuite is that it is a bundle of four specific SEO tools:
All these tools integrate seamlessly with your Google Analytics account and Google Search Console to gather the most recent data about your website.
They come in desktop apps, compatible with all workstations. To help you understand what these tools bring to the table, I will take a closer look at them.
Using the SEO PowerSuite WebSite Auditor, you can scan and audit your entire website in a matter of seconds. That way, you can uncover any technical errors that might have harmed your Google ranking.
You can also use the SEO WebSite Auditor to perform an audit on a page level. It lets you identify every issue, from structural flaws and HTML coding errors to finding broken links, without lifting a finger.
The SEO PowerSuite WebSite Auditor has four sections, including content, HTML structure, internal links, and external links. If you want a clear overview of your website, with all its strengths and weaknesses, all of these sections are important.
Below, you can find the most essential WebSite Auditor features:
1. Site Audit
Before you start fixing any problems, you need to know about them, right? That is what the SEO PowerSuite Site Audit is there for. What the tool does is evident—it audits your entire website. Here are some of the things you can expect:
- Identify all errors and issues causing SEO performance problems.
- Detect content matters that could negatively affect rankings.
- Show the website’s overall loading speed.
- Monitor page size, load time, and other essential elements.
It is an excellent resource for fixing short and long-term technical problems.
2. Page Audit
If you want to check single pages you can check them with the SEO PowerSuite WebSite Auditor. With this feature, you can study on-page elements like titles, meta descriptions, tags, the text body, and images.
Besides examining single pages, you can also edit them directly using SEO PowerSuite Page Audit to ensure everything looks crisp. You can keep the pages as drafts or send them straight to the server with a single click.
3. Structure Analysis
According to recent research, 94% of negative feedback from website visitors concerns the design. Without analyzing the structure of your website, you will never know how easy or hard it is to navigate or index it.
SEO PowerSuite’s Website Auditor will scan your website and look for technical issues at the HTML level. If it finds any issues that undermine your ranking, it will instantly notify you and fix them.
The WebSite Auditor Visualization tool allows you to view the entire structure of your website in one place. That will give you a detailed view of how the pages and subpages are interlinked, as well as what kind of content you should add.
It is a great tool to check internal links, click depth, and get an overall view of how your pages relate to one another.
This handy feature can help you make informed decisions regarding your website and its structure without manually going through all the tedious steps.
5. Content Audit
Content analysis is also incredibly important for your website. The SEO PowerSuite Content Audit allows you to look at your content objectively, find ways to improve it, and develop an effective optimization strategy for your SEO campaigns.
The TF-IDF feature allows you to compare your content with the most successful pages that rank for the same target keywords. With SEO PowerSuite, you can also do semantic analysis to evaluate your content’s keyword density and topic relevancy.
To learn more about this tool, check out my WebSite Auditor review.
Next, we have SEO PowerSuite Rank Tracker. Once you are done with auditing your website and fixing all of the major technical issues, you can move on to track your search engine rank. You can see how the changes improved your website and impacted your Google position.
The Rank Tracker also allows you to look up all the keywords further, monitor competitors, and find opportunities you might have missed.
Here are some of the features you can expect from the SEO PowerSuite Rank Tracker:
1. Track Keywords
No matter the location, search engine, or language, Rank Tracker helps you track existing keywords. This rank tracker tool shows you the keywords you’re ranking for and their Google positions.
The tool also rates the keywords on a scale from 1 to 10 to show you which ones are worth pursuing. You can arrange the keywords per their volume and relevance to better understand what you should target.
2. Keyword Research
In addition to tracking existing keywords, Rank Tracker also comes with essential keyword research functions. You can see related, misspelled, and corresponding keywords to get ideas for content topics.
Using Google Search Console, Google Analytics, and Google Ads Keyword Planner, RankTracker will give you keyword ideas, combinations, related searches, and frequently asked questions. The keywords you discover are stored in an archive called “Keyword Sandbox.”
By looking at metrics such as keyword difficulty and InLink Rank of the top SERP pages, you can assess if there’s a chance for you to rank for that particular keyword.
3. SERP Analysis
SERP analysis is a powerful feature that Rank Tracker offers. You can analyze the top-ranking pages for your target keyword and see their metrics. This makes it an invaluable tool to let you know if you have a high chance of ranking on search engines.
Besides, the feature provides additional insights, such as which pages have featured snippets.
While it’s not a robust keyword research tool like Ahrefs or Semrush, it’s a great addition to its rank-checking features.
4. Keyword Gap
The Keyword Gap is a great keyword research feature that Rank Tracker offers. You only have to choose your competitors, and the tool will pull out all the keywords you and your competitors are ranking for.
Then, you can filter the search for common keywords or competitor keywords. This will help you find those keywords your competitors are ranking for, and you don’t, allowing you to develop a more effective SEO strategy.
5. Monitor Competitors
Sometimes, you need to take a page out of your competitor’s book to get keyword research ideas. To achieve that, you need to check out their keyword selection and most successful content pieces.
Rank Tracker allows you to enter multiple competitors, analyze their websites, and see what keywords they have been targeting. With this information, you can develop your optimization strategies and outperform them.
6. Keyword Map
As soon as Rank Tracker finds all the keywords you are ranking for, the rank-checking tool automatically distributes them into different groups. It forms the groups based on the semantic kernel.
The feature will show you which keywords are related to each other and help you build a keyword map and position your content correctly. This way, you can save time and energy on doing thorough research.
Don’t forget to read my Rank Tracker review to learn more about its features.
SEO SpyGlass is a tool that allows you to “spy” on the backlink profile of your main competitors. With SEO SpyGlass, you will know precisely what the competitors’ off-page link profile looks like.
It will categorize the data based on numerous factors like Linking Domains, Dofollow/Nofollow backlinks, Anchor Texts, and many more.
Here are the features SEO SpyGlass provides:
1. Backlink Profile
Your backlink profile has strong and weak points. With SEO SpyGlass, you can examine the complete analytics for your backlinks, from the total number of backlinks to the domain strength.
You don’t have to waste time manually tracking each analytic and putting it into a spreadsheet. You only need to go to SEO SpyGlass’ summary dashboard, and you will have all the information you need.
2. Compare Backlinks
This is the primary function of SEO SpyGlass—to take your backlink profile and put it up against your biggest competitors. You can add the websites you’re in direct competition with, and the tool will compare the two profiles.
Comparing backlinks can lead to new opportunities as well. You can see where backlinks from different competitors intersect and discover websites interested in the content you’re producing.
3. Penalty Risk
Not all backlinks are created equal. While some backlinks will increase your SEO value and boost your Google ranking, others will lower it. Bad backlinks from spammy websites can get you penalized and taken out of the SERPs.
Based on more than 50 quality factors, including domain age, link profiles, anchor text, and other factors, the Penalty Risk tool ensures that all the backlinks you’re getting are safe and trustworthy.
Unlike other tools, SEO SpyGlass lets you organize links you consider spam and create a disavow file to send to Google.
You can check my SEO SpyGlass review to learn more about its main features.
After checking the backlink profile of your competition, it is time to start outreaching and taking your backlinks to the next level. That is where LinkAssistant—sometimes spelled Link Assistant—comes in handy.
The tool makes link-building much more convenient by helping you look up prospects, assess quality, and get in touch with webmasters.
1. Finding Link Prospects
Different websites have different link-building requirements. LinkAssistant gives you linking opportunities catered to your needs. You just need to be clear about your intent and what you’re looking for.
The tool will browse different websites, check the right ones for you and provide detailed information about them. Potential websites can be categorized into reviews, link pages, submission forums, directories, and guest posting.
This is the best tool to schedule SEO tasks and automate your link-building process.
2. Link Quality Assessment
Whether you are looking for websites with a specific DA (Domain Authority) or PA (Page Authority), your link assistant will find suitable opportunities. Next, you must get in touch with the managers to establish a relationship.
LnikAssistant makes this easy by scrapping contact information and putting it into the interface. There are also outreach email templates that you can use to reach out and get a response.
3. Backlink Management
Another cool feature that helps you with your SEO campaign is link management. See how your emails are performing, find out what works, and tweak your emails accordingly.
Examine anchors, track backlinks, or eliminate bad ones with your link assistant. You can also see how your competitors manage their links and learn from them.
Read my LinkAssistant review to discover more about its great features.
SEO PowerSuite Pricing
As mentioned earlier, one of the aspects of SEO PowerSuite that attracts the most attention is the price. For people with limited options, SEO PowerSuite offers the best features-to-price ratio out of all popular SEO services.
Here are the three available plans of SEO PowerSuite:
Free Plan (Free-Forever)
You can try all of the basic features of SEO PowerSuite for free for as long as you want. The catch is you can’t save the history of your projects, manage multiple websites simultaneously, or gain access to some of the more complex features.
On the other hand, the free-forever plan lets you:
- Access all four tools.
- Track unlimited keywords.
- Optimize your content inside the tool.
- Audit your site for up to 500 URLs.
- Track backlinks up to 1,100 links.
- Create outreach campaigns with up to 1,000 prospects.
For the low price of $299 per year, you get access to all features SEO PowerSuite has to offer. This plan is perfect for you if you have a small-to-mid business and don’t need reports or vast volumes of data.
Priced at $499 per year, this is the most advanced SEO PowerSuite plan. It is a perfect fit for small marketing agencies, freelancers, and small companies that need to export data and create SEO reports on a regular occasion.
The SEO PowerSuite Enterprise edition also lets you schedule reports to help you automate your SEO efforts.
SEO PowerSuite Discounts
The company has introduced discounts for 2-year and 3-year subscriptions:
2-year (save 20%)
- Professional ($239/yr)
- Enterprise ($399/yr)
3-year (save $34)
- Professional ($199/yr)
- Enterprise ($333/yr)
SEO PowerSuite Pros and Cons
No tool, despite how good and affordable, is without its flaws—SEO PowerSuite is no different. To give you an objective overview, we need to look at both the advantages and disadvantages of SEO PowerSuite.
SEO PowerSuite Pros
- Ease of use and affordability make it perfect for beginners.
- A complete tool that makes tedious SEO tasks seamless.
- Compatible with multiple search engines and operating systems.
- The unique Penalty Risk feature keeps you safe from penalty.
- It comes with a free-forever version that gives you a good taste of the features.
SEO PowerSuite Cons
- Not a cloud-based app, and it requires downloading.
- Lack of support for some advanced SEO tasks.
- SEO PowerSuite tools for keyword research are pretty basic.
SEO PowerSuite Review: In Conclusion
Based on all the features I examined, what can we conclude at the end of this SEO PowerSuite review? Is SEO PowerSuite a good alternative to some of the big dogs in the industry, or is it just another knock-off tool good for nothing?
We can safely say that both new and more experienced users can get something out of SEO PowerSuite. For starters, it is user-friendly and affordable, which makes it more beginner-friendly than your average SEO tool.
Then, when you take into account the wide range of features and reports offered, SEO PowerSuite can clearly be considered a solid solution for many complex SEO tasks.
The free version allows you to check out the tool and try some of its features before buying. But in my opinion, it will be more than worth it.