Welcome to my SEO PowerSuite Website Auditor review.
Website redesign or Search Engine Optimization (SEO) activity can only be properly performed with prior page performance evaluation. A detailed website audit is the most effective way to determine how to increase website traffic.
Knowing this, it is easy to see why most digital marketers consider website auditing an essential precursor to SEO. Not only does it help you form an effective SEO strategy, but it also helps prevent potential problems down the road.
While it can certainly be said that there is no one cure-all auditing program, trying out different software is a sure way to figure out what produces the best results for your particular needs.
With that in mind, let’s look at a popular auditing software currently on the market. As the title suggests, the program in question is Website Auditor by SEO PowerSuite.
In my Website Auditor review, I’ll cover its main features, pricing, pros and cons, and more.
Table of Contents
What is WebSite Auditor by SEO PowerSuite?
While it is an independent website audit software, WebSite Auditor is also a part of Link-Assistant’s SEO PowerSuite tools. You can use it as a standalone product or have it work in complement with its sibling modules: LinkAssistant, SEO Spyglass, and Rank Tracker.
Compared to other site auditing software tools that provide SEO services, WebSite Auditor has a steep learning curve. For those new to Link-Assistant products, obtaining fluidity in its usage might take some time.
However, WebSite Auditor does have a very approachable user interface. The software is easy to install, its projects quick to set up, and the rudimentary tools similar to Google Analytics are easy to access.
What is WebSite Auditor For?
In essence, WebSite Auditor is an SEO audit tool that analyzes how well your website adheres to search engine algorithms. It assists you in diagnosing problem areas of your website and gives insight into how you can best implement a potent SEO strategy.
Contrary to popular belief, you don’t have to be an SEO expert to use WebSite Auditor. The software is intended for an audience ranging from SEO beginners to high-end SEO agencies and SEO specialists.
The key is to see how a particular software fits into your workflow. You can use WebSite Auditor to improve your skills if you’re a novice. On the other hand, if you are a seasoned professional, WebSite Auditor can be a great addition to your SEO toolkit.
How Does WebSite Auditor Work?
First and foremost, my WebSite Auditor review will show you how the tool works.
Step 1: Enter Website URL
Upon opening WebSite Auditor, you will be asked to create a new project like in other Link-Assistant modules.
To start your website optimization activities, you must type in the website’s URL you want to optimize. WebSite Auditor will automatically crawl the specified website, following all available links to collect as many pages and resources as possible.
Additionally, you can check the “Enable expert options” box. This function allows you to configure crawler settings and filtering factors to obtain more precise data.
After checking the box for expert options, click “Next,” and you will go to step 2.
Step 2: Specify Crawler Settings
When faced with the crawler settings tab, you will see that WebSite Auditor works with a few different categories, each having its respective variables. To cover them briefly, they are:
- Robot.txt Instructions: You can crawl a website following a robot of your choice, including the Googlebot, SEO-Powersuite-bot, Bingbot, and others. This option can be disabled if you want to crawl a site without following any rules.
- Speed: Intended to decrease server load by preventing slower sites from blocking the crawler.
- URL Parameters: In this section, you can specify whether or not WebSite Auditor will collect the dynamic pages.
- Advanced Options: You can include or exclude subdomains of your project domain, allow cookies, or use a specified Accept-Language header.
After you have specified your desired settings, WebSite Auditor will start collecting resources for your project. The speed at which the tool completes this process depends on a few different factors, including server response time, the number of pages, and the size of your website.
Overall, the principle behind programs such as WebSite Auditor is the ability to analyze your website thoroughly, compare it to your competitors’ websites, and fix any potential problems before it even goes online.
WebSite Auditor Features
A slightly paradoxical issue with WebSite Auditor is that, figuratively speaking, it has more settings and features than you can count. In general, this is indicative of a versatile program. However, the myriad of different options can be intimidating to new users.
If you are a professional marketer or SEO manager, you will undoubtedly benefit from the wide variety of the best SEO tools WebSite Auditor offers.
On the other hand, if you are a business owner, a non-profit organization, or simply a newcomer to website auditing, be sure to take your time and get familiar with the software.
In either case, next in my WebSite Auditor review, I’ll go through some of the most notable features of this website auditor software.
Website Structure Analysis
The WebSite Auditor interface allows you to analyze and optimize your website systematically. Taking a two-step approach, the site audit section analyzes your entire site first, then the individual pages afterward.
This optimization process allows you to pinpoint any problem area that prevents your website from achieving top search engine rankings.
To achieve this, WebSite Auditor checks each individual site page for structure-related factors. These include:
- Page size.
- Healthy and broken links.
- HTTP status code.
- Target keywords.
- Cache date.
- Meta descriptions.
- Code errors.
- And many more.
Additionally, Link-Assistant’s customer service allows you to fill out a request form for any search factor website owners might need.
Overall, the versatile analysis mechanism of this site auditor has shown to be quite impressive in practice. When auditing a website, no problems must go by unrecognized—you must be able to find broken links, keyword rankings, keyword tracking, and other SEO audit reports. Knowing exactly where your website stands is the first step in developing a potent SEO strategy.
Visualization is one of the coolest features of WebSite Auditor. It allows you to see a map version of your website and understand the relationship between pages.
When you hover or click on a circle (a page), you’ll get information such as links from page and links to page. It enables you to analyze your internal links and see whether pages are missing them.
You can further customize this feature by changing labels, colors, auto-arranging how the graph displays, and more.
Page Content Optimization
The content optimization feature offers a quick and easy way to supply your pages with content that adheres to search engine algorithms.
How similar or different the individual pages are is irrelevant. WebSite Auditor auditing tool allows you to optimize each website page with a different set of keyword ideas and page speed insights (Core Web Vitals). This will enable you to cover various niches, increasing your website’s search traffic through different search engines.
One of the more interesting benefits of this module is that it can provide optimization suggestions for a specific search engine. When tasked with analyzing a website, the Auditor can deduce what kind of content works best for each individual search engine specified.
In total, WebSite Auditor supports 750 search engines. This, of course, includes Google, Yahoo!, and Bing search engines.
Similar to the site structure, the technical website audit allows you to make a technical analysis of specific URLs from your website.
You can retrieve data such as:
- Page availability – It includes the HTTP status code (200, 301, 404, and 503). Your pages should return a code of 200 or 301. The 404 and 503 mean that the page doesn’t exist or is temporarily unavailable. It also shows your broken links, and if the page is indexed by the search engine.
- Mobile Friendliness and Page Speed – Mobile-first indexing is an important ranking factor. This means that Google indexes your web pages based on how it performs on mobile first.
- Encoding and technical factors – You can check for HTML and CSS errors, multiple canonical URLs, and more to make your website more search engine friendly.
These technical SEO audits are crucial for maintaining a healthy website that search engines love.
Similar to other SEO plugins and tools, the Content Audit lets you see your on-page SEO optimization, including elements such as:
- Meta tags
This allows for quick on-page optimization of your entire website.
This feature is mainly designed for SEO novices but can also come in handy to seasoned professionals.
When enabled, WebSite Auditor will offer detailed optimization advice as you work. As you write the content, the software will continually re-evaluate your moves and give relevant suggestions.
Similar to AI SEO tools (but not quite as advanced), you can create new content or optimize existing content and get relevant suggestions, including:
- Recommended keywords.
- Topics and questions.
- Word count.
Utilizing this feature is one of the best ways to get accustomed to using WebSite Auditor. This holds true whether you’re completely new or need to refresh your memory.
The WebSite Auditor Content Editor works in tandem with the keyword map and also the TF-IDF analysis feature.
TF-IDF stands for “term frequency-inverse document frequency.” It determines the quality of the content based on how many times specific keywords appear throughout the document. This is similar to the natural language processing (NLP) keyword recommendations on content intelligence platforms.
The TF-IDF analysis allows you to check the top pages on Google or other search engines that rank for your target keyword.
If the rudimentary suggestions are below your level of knowledge, utilizing advanced options is the best solution. Customizing your workspace and filters allows for complete control over your project.
Robots.txt File Creation and Management
With this feature, you can specify how various search engines crawl the content of your website. The software achieves this by implementing robots.txt rules.
This function is particularly useful for creating a well-structured content plan for your website. You can also create a disallow rule for search engines you wish to avoid.
Furthermore, another noteworthy aspect of this great tool is the ability to upload robots.txt files to your website. Using the standard FTP protocol, WebSite Auditor allows you to completely control the rules under which search engines will visit your website.
The key takeaway here is that you can perform these operations with no more than a few clicks. The more time-efficient your workflow becomes, the better you will be.
XML Sitemap Generation
One crucial aspect of website optimization and successful SEO campaigns is having it indexed and ranked in relevant search engines. For proper search engine indexation, you need to submit a Sitemap.
Fortunately, WebSite Auditor can quickly generate Google-friendly XML Sitemaps for your website.
Using this feature, you can select the website pages you wish to include in your Sitemap. The software will automatically create and upload the XML Sitemap to your site and forward it to search engines such as Google, Yahoo!, and Bing.
Having the Sitemap Generation automated can save a tremendous amount of time. You can use this time to search for more clients and work opportunities.
Besides performing a site audit, on-page optimization, and technical SEO audits, WebSite Auditor also calculates the quality metric of your website—domain strength (that goes from 0 to 1).
WebSite Auditor’s Domain Strength is based on several SEO factors, such as backlinks, social signals, domain age, and more.
Similar to Moz’s domain authority (DA), this metric allows you to see how your SEO strength improves with time.
WebSite Auditor Pricing
As with the other SEO PowerSuite modules, a free version of WebSite Auditor is readily available for anyone interested in giving the software a test run.
Regarding its paid license packages, WebSite Auditor is the second most expensive module of the bundle, right after Rank Tracker. Nonetheless, it still sits in the “very affordable” range compared to other SEO tools of the same purpose.
Of course, opting for one of the two paid packages certainly gives additional advantages over the free version.
To decide which option suits your particular needs and work processes, let’s look at the three possible solutions for this WebSite Audit and see how they compare.
The free version of WebSite Auditor is available to anyone for an unlimited period. It boasts handy features but also lacks some of the more advanced ones offered in the Professional and Enterprise packages.
WebSite Auditor’s free license offers site crawling and auditing of up to 500 URLs. In addition to that, the software also provides in-app content optimization to make your auditing process much more efficient.
Professional content optimization advice is one of the most exciting features of this package. It is extremely useful for generating ideas and gliding over problem areas without making technical errors. It minimizes downtime and helps you make the most of your work sessions to increase keyword rankings.
Lastly, the competitor on-page strategy breakdown feature lets you analyze your competitor’s SEO strategies and make calculated moves to one-up them. In essence, any SEO software that can aid your decision-making process regarding page optimization is worth getting familiar with.
The Professional license stands at an annual $125 subscription free and is intended for in-house use. This means that it is most beneficial for business owners and entrepreneurs who intend to audit sites and do successful SEO campaigns.
This package upgrade offers a few crucial features lacking in the free version. The most notable one, by far, is the unlimited saving of projects. It requires no explanation that the ability to save and recall a project at any time is crucial to professional SEO activities.
Another useful feature included in the professional version is the exporting of optimized pages. Without the data export option, all WebSite Auditor is really useful for is a general evaluation of the website’s technical SEO issues.
A few additional noteworthy functions in this package are:
- Scheduling SEO tasks.
- Customized search queries.
- Copying data to the clipboard.
- Printing reports is also possible; however, they come with a watermark.
The Enterprise version of WebSite Auditor is the broadest and most versatile of the three. Priced at $299 per year, it is designed for SEO professionals who offer SEO services and their client work.
Advanced audit report generation and printing options make the Enterprise package stand out from the Professional. Reports can now be saved, emailed, printed, and customized (without watermarks).
In addition to that, the Enterprise package allows you to export your data in .csv, .sql, and .html formats. This feature allows for more accessible information exchange with your colleagues, resulting in a more efficient work process.
It is worth mentioning, however, that bigger is not always better. Going for the most expensive option might be unnecessary unless you are an SEO agency or work in a high-end SEO company.
Nonetheless, if versatility and a wide array of auditing tools are what you need, the Enterprise version of WebSite Auditor is definitely worth considering as an addition to your SEO software toolkit.
WebSite Auditor Pros and Cons
WebSite Auditor is one of the most comprehensive audit tools you can find on the market. Below, I cover some pros and cons of using WebSite Auditor by SEO PowerSuite.
WebSite Auditor Pros
- Compatible with Windows, Mac OS, and Linux operating systems.
- The free version is always available.
- SEO audit report generator.
- Quick and easy publishing system.
- Automatic website auditing.
- On-page optimization.
- Intuitive user interface.
- In-Depth content and technical audit.
- Very affordable.
WebSite Auditor Cons
- Requires desktop installation.
- The free version lacks important features.
- Advanced report functions are only available with the Enterprise license package.
How to Install WebSite Auditor
This WebSite Auditor review wouldn’t be complete without showing how to install the software on your desktop device.
If you are interested in trying out WebSite Auditor, you might be wondering how actually to set up the program on your PC or Mac. Fortunately, Link-Assistant has made all of its products easy to set up.
If you go to the official website of Link-Assistant, you will notice that there is a free download button right there on the homepage.
Fill in your name and email address, and download the setup file. Additionally, you can look at the installation instruction that comes with the download.
Once you download the file, opening it will launch the WebSite Auditor Setup Wizard. Select the language you would like to conduct the installation, and the Wizard will guide you through the rest.
Note: Always read the user license agreement before proceeding with the setup.
Note: Depending on how many SEO tools you check for installation, the installer will automatically calculate how much disc space is required. If you opt for installing more than one, ensure you have enough disc space to accommodate.
If you are only interested in WebSite Auditor, uncheck all other modules. Afterward, click on “Next,” and the installation will begin.
Once the Wizard finishes the setup, WebSite Auditor is ready to go.
SEO PowerSuite WebSite Audit Review: The Bottom Line
In this WebSite Audit review, I hope to have given you insight into one of the most versatile and affordable SEO software solutions.
However, it would be quite irresponsible to say that there is such a thing as a perfect website auditing program.
In its essence, auditing requires you to observe a problem from multiple angles. Therefore, sticking to only one software might not be the best idea.
With that in mind, trying out new SEO tools is always advisable. This will give you valuable insight into improving your work process.
Simply put, we adopt the tools that improve our workflow and discard those that don’t.
You can test WebSite Auditor for free to see if it satisfies your online business requirements for search engine optimization, technical issues, keyword research, site audit, page audit, and site structure.