LinkAssistant Review: Is This SEO PowerSuite Tool Worth Your Efforts?

the SEO PowerSuite LinkAssistant review

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Today, link building is undoubtedly a critical component of Search Engine Optimization (SEO), and my LinkAssistant review will help you gain more insights about it

In fact, links are one of the two most important factors considered by Google’s ranking algorithm, the other being content. When other websites link to your own, search algorithms classify you as a credible source in your field of expertise, thus improving your search rankings.

Regardless of how well you structure your website or how engaging your content is, a good link-building strategy is essential if you hope to have your website make it to the first page of Google.

However, you can only achieve this if you utilize the right SEO tools. Using Google Search Console and Google Analytics alone won’t do the trick.

Needless to say, there is plenty of SEO software on the market, and you might need help deciding which one is best for you. For that reason, I will look at one of the most popular link-building tools currently in use—LinkAssistant by SEO PowerSuite.

What Is LinkAssistant

SEO PowerSuite LinkAssistant

LinkAssistant is a software developed for Windows, Mac, and Linux and is designed to help web marketers and freelancers optimize their link-building workflow.

Though you can use it as standalone software, LinkAssistant is a part of the SEO PowerSuite Bundle, along with Rank Tracker, SEO Spyglass, and WebSite Auditor. Together, these modules form a centralized platform for SEO tracking.

SEO PowerSuite LinkAssistant was developed by the eponymous company,, founded in 2004.

Many newcomers hold a common misconception that LinkAssistant is an automated link-building tool. This, however, is not the case.

While you can automate some features to improve workflow, it is essentially a program based on white hat link-building methods. In other words, you can drive traffic to a particular website through SEO techniques.

LinkAssistant is intuitive and easy to use compared to other popular link-building tools. Even if you are a novice to SEO and link-building, this tool can be a great place to start.

What Is Link Assistant For

LinkAssistant helps SEO software marketers source leads and connect with potential link-building prospects.

According to statistics compiled by Digital Olympus, 65% of digital marketers consider link building the most challenging aspect of the SEO campaign.

While a case could be made that there are plenty of bumps in the road when it comes to link building, it is by no means true that this process can’t be optimized to your particular workflow and, thus, be made more time-efficient.

LinkAssistant is designed precisely for this purpose. By delegating many repetitive yet necessary, link-building tasks to LinkAssistant, your workflow will become much more efficient and less time-consuming.

It is always good to exclaim that every individual’s workflow is different, and there is no one-size-fits-all link-building solution. However, LinkAssistant offers a wide variety of exciting features that are, at the very least, worth looking into.

How Does LinkAssistant Work

As soon as you launch LinkAssistant post-installation (which I will cover later on), you will be greeted with a panel asking you to create a new project. 

SEO PowerSuite LinkAssistant review create new project enter your website

The process is straightforward. All you must do is fill in the website URL you would like to promote.

Furthermore, you are offered a few interesting optional settings right from the start.

You can select your target country, as well as the language. The search engines used by LinkAssistant will be automatically calibrated to these settings. You can also connect your Google Analytics account to get more insights into your link-building campaigns.

Additionally, you can exclude specific target keywords with the topic blocklist panel. While filtering your results, LinkAssistant will discard any potential prospects whose backlink profile contains your negative keyword positions.

After you have all your settings dialed in, click on “create,” and LinkAssistant will automatically gather a list of recommended linking domains for your website.

You can initiate a new search if unsatisfied with the suggested prospects and backlink analysis. The SEO toolkit offers several search methods for SEO specialists, including guest posting, top-ranking pages, reviews, and similar websites.

SEO PowerSuite LinkAssistant review search for prospects

Picking one of the six search methods or initiating a custom search query with expert mode, allows you to zoom in on potential prospects in particular niches and filter them based on your chosen related keywords and search volume.

Factoring in page and domain authority, as well as domain age, LinkAssistant quickly determines the profitability of a potential link. Not only does it help you decide which prospects are worth reaching out to, but it also gives insight into determining which ones to avoid. This improves your backlink profile quite a bit.

All-in-all, it isn’t complicated to get a handle using the SEO PowerSuite pack. Though advanced functions can get more nuanced, setting up and getting started is much easier than most people expect.

LinkAssistant Features (Top SEO Tools for Building Links)

On the surface, Link Assistant seems like a pretty simple SEO tool for backlink research and getting backlink prospects. As we go more in-depth, we see a myriad of different features for prospect scouting and creating a decent backlink profile.

While it is impossible to go over all the individual nooks and crannies of a given software, let’s look at some of the more notable features inside Link Assistant.

Partner Search Feature for Link Exchange

As mentioned earlier, one of the most significant advantages of using SEO tools such as LinkAssistant is the ability to automate previously repetitive and time-consuming operations, such as looking for keyword ranking and related linking domains.

Instead of searching for potential link exchange prospects manually, you can let the Link Assistant do it for you. The software makes this job more practical in a few different ways.

First and foremost, it allows you to search out potential prospects that use link submission forms. On top of that, you can even automate the form-filling process to quickly generate hundreds of potential link exchange partners.

Secondly, LinkAssistant uses almost 600 different search engines for keyword research feature, similar to Google AdWords keyword planner.

SEO PowerSuite LinkAssistant preferred search engines

As every good digital marketer knows, searching by multiple keywords in other search engines is one of the best ways to find suitable link exchange prospects. This feature allows you to analyze keywords in your particular niche.

And finally, LinkAssistant will give you insightful keyword research tools and new keyword ideas. This feature is handy when you need clarification on the keyword difficulty particular to your target niche.

Link Partner Ranking

A common difficulty most SEO novices face is figuring out how to separate the wheat from the chaff among potential link exchange partners. 

This is where we emphasize quality over quantity. Some links are more valuable than others, and some simply waste time and energy. Also, you need to think about replacing broken links.

Working in tandem with the Partner Search feature, the Partner Ranking tool allows quick filtering of the potential prospects generated in your search. 

To achieve this, LinkAssistant uses certain ranking factors to determine your prospect’s value. They include link popularity, Alexa rank tracker, Google popularity, DMOZ listing, and a few other rank tracker tool options.

SEO PowerSuite LinkAssistant prospect info filter

Determining your prospects’ search engine optimization value should be quick and effective. Using these SEO tools, you may spend more time creating effective SEO campaigns than on tedious tasks. Also, it helps you avoid paying expensive SEO agencies that offer SEO services.

Emailing System

Professional communication with potential prospects’ is extremely important for any SEO business. 

However, going through and writing countless emails can be a mentally draining task. So much so that many SEO companies would have to outsource their email management altogether. 

Fortunately for us, it can all be automated. LinkAssistant allows you to send bulk emails to hundreds of potential prospects with just a few clicks.

SEO PowerSuite LinkAssistant Email feature

The integrated email system inside LinkAssistant intendeds to make communicating with your partners more efficient.

When you assign LinkAssistant to search for backlink opportunities, it will automatically gather their email addresses as well. This makes it easy to get in touch with them. You can also tweak a few settings to make email gathering more precise.

Additionally, the software offers a variety of fully customizable email templates. Starting with a template and tailoring it to your needs can be much quicker than starting from scratch.

SEO PowerSuite LinkAssistant Email Templates

Link Directory Creation

Another notable feature of LinkAssistant is the ability to create and customize link directories. Resource organization becomes essential as you begin to work with more clients.

A well-organized, professional-looking directory improves your workflow and shows your partners that you are an expert in the field.

This feature allows LinkAssistant to categorize and sub-categorize your link partners easily. It makes it easier to keep track of who your prospects are. 

Furthermore, you can specify the directory layout, so it matches the design of your website. After creating the directory, you can upload it to your website within a few clicks.

Compared to similar tools in other SEO software, this feature has shown to be quite versatile. If LinkAssistant is your link-building tool of choice, getting accustomed to using these features can greatly benefit you.

Backlink Monitoring

Constantly checking every backlink you’ve made can be pretty daunting. Fortunately, this is another one of those operations you can automate with the right tools.

In the case of LinkAssistant, this feature offers plenty of ways to keep track of your healthy and broken links without unnecessary effort.

SEO PowerSuite LinkAssistant prospect quality

The software can automatically check if any of your partners have stopped linking back. If and when that happens, it only takes a few clicks to remove their link from your website.

On top of that, if a partner is confirmed to be using black hat SEO techniques, LinkAssistant will notify you immediately.

An added benefit is the ability to keep track of the search engines’ importance of your partners. This kind of information is essential and can significantly aid your decision-making process.

Report Generator

To create SEO reports is arguably one of the most underestimated aspects of Search Engine Optimization. 

SEO reports let you keep a sharp eye on your progress and allow you to present it to your clients in an orderly, professional-looking fashion.

SEO PowerSuite LinkAssistant report templates

With as little as one click, LinkAssistant can generate a link-building report. Organizing data together with graphs and charts gives you valuable insight into your progress regarding your link-building activities.

You can further customize these reports to display only certain kinds of data. Additionally, LinkAssistant allows you to add a visual style to your reports and have it match your company’s color scheme.

LinkAssistant Pricing

SEO PowerSuite LinkAssistant pricing

All SEO PowerSuite tools bundle modules, including LinkAssistant, are readily available for download and use without payment

It’s an excellent option for those looking to test-run the software before making a financial commitment. Alternatively, if you are a beginner marketer, using the free tools of LinkAssistant can help you hone your skills.

However, purchasing one of the two available license packages will grant you access to more advanced features and possibilities. As such, you must choose the best package for your needs.

With that in mind, let’s look at the three possible options and see how they stack up.

SEO PowerSuite LinkAssistant free pro enterprise editions comparison

Free Version

As already mentioned, the free version of LinkAssistant is available for unlimited use. Its most frequent implementation is in link evaluation.

This pack offers 10 prospect search methods, with up to 1,000 prospects per project.

Other exciting features include the following:

  • In-built email client outreach system.
  • Link management and verification.
  • Email template customization.

The free version lacks some important features necessary for professional work. Fortunately, if you need an upgrade, Link Assistant offers the possibility of upgrading from one package to another at any time.


The Professional package, priced at $99 annually, is intended for in-house use.

In addition to possessing all of the same features, the Professional license offers certain benefits lacking in the free version of LinkAssistant.

The most important one to mention is the unlimited saving of projects. The ability to save and recall projects is an integral element of an efficient workflow for professional marketers and SEO managers.

Furthermore, the Professional license allows you to schedule your SEO tasks, copy data to the clipboard, and print reports (albeit with watermarks). It also features a query processing system for captcha-free checks.

Overall, this option is a fantastic upgrade from the free version and is probably the best price-to-value ratio for most people.


At $199 per year, the Enterprise license package is the most plentiful in terms of features and benefits. Intended for client work, this option is arguably the best for full-time SEO professionals.

The most notable improvement in this license package is the added features for managing your reports.

In contrast to the Professional version, the Enterprise license allows you to print reports without watermarks. Additionally, those reports can also be saved, emailed, and scheduled ahead of time.

The second major benefit is the possibility to export data in .html, .sql., and .csv formats. This feature allows for much greater versatility when communicating and exchanging information with your co-workers.

LinkAssistant Pros and Cons

Here is a quick list of the overall pros and cons of LinkAssistant.

LinkAssistant Pros

  • Free version available.
  • Intuitive, easy-to-use GUI.
  • Beginner-friendly.
  • Automated report filing feature.
  • Excellent customer service.
  • Great price-to-value ratio.
  • Available for individual purchase.

LinkAssistant Cons

  • Requires desktop installation.
  • Limited functions with the free version.
  • Advanced report features are only available with the highest license package.

How to Install LinkAssistant

Installing LinkAssistant on your computer is a simple process.

As soon as you visit the official website of LinkAssistant, you will be greeted by a free download button. Simply fill in your name and email address, and your download will begin. Additionally, you will receive installation instructions in case you need them.

Once your download is complete, locate and launch the downloaded executable file. This will bring up the Setup Wizard for LinkAssistant.

Before anything else, the Installer will ask you to select the language in which to conduct your installation.

SEO PowerSuite LinkAssistant Setup Wizard language selection

After you have selected your preferred language, the Wizard will guide you through the installation process.

Note: Make sure to read the end user license agreement carefully.

After you have stated your agreement with the license terms, the installer will ask you which components you want to install.

You can install any of the four SEO Power Suite programs during this step. As mentioned before, this also includes Rank Tracker, WebSite Auditor, and SEO SpyGlass.

Note: The installer will calculate how much disc space is required to install the components you have selected. Make sure you have sufficient space before proceeding.

SEO PowerSuite LinkAssistant select parts of the SEO PowerSuite toolkit to install

After you have checked LinkAssistant, click on the “Next” button, and your installation will start. Once the installation is complete, you will have the option to launch LinkAssistant and begin your tasks regarding external and internal links, backlink pointing, building a backlink profile, website audit, and more.

What Are The SEO PowerSuite Tools?

SEO PowerSuite

SEO PowerSuite is a comprehensive suite of SEO tools that helps users optimize their websites for better visibility in search engine rankings. It includes four powerful tools: Rank Tracker, Website Auditor, SEO Spyglass, and LinkAssistant. These tools are designed to help users boost their website’s ranking and traffic.

Unlike other SEO tools, you must download the SEO PowerSuite tools to your desktop and install them as separate desktop apps.

Rank Tracker is a tool that allows users to track their website’s performance in search engine rankings, including which keywords are driving traffic to their website and what competitors are doing better. This rank-tracking data can then be used to enhance the performance and visibility of the website.

Website Auditor is a tool that helps users optimize their websites for better performance. It creates a technical audit of the site and provides users with a detailed analysis of its performance, including page speed, website structure, and HTML tags. Users can use the site audit to make changes and improve the website to help it perform better in search engine rankings and help them with their SEO efforts.

SEO Spyglass is a tool that helps users identify and analyze their competitors’ SEO strategies. It provides users detailed information on their competitors’ backlinks, keywords, and other SEO strategies. This data can be used to develop better strategies and further optimize their own website.

Finally, LinkAssistant is a tool that helps users build and manage their backlinks. It allows users to find and analyze potential link sources, find new link-building opportunities, and track their progress.

Overall, SEO PowerSuite provides users with detailed data and analysis that can be used to improve their website’s performance, visibility, and rankings. With the help of SEO PowerSuite, users can easily monitor their website’s performance, adjust their SEO strategies, and build and manage their backlinks.

LinkAssistant Review: The Bottom Line

Overall, it is safe to say that the SEO PowerSuite tool LinkAssistant is one of the better link-building tools. 

It offers robust features that make your link-building activities more manageable, productive, and less time-consuming. And as a versatile, multi-purpose software, it shows very few downsides.

Due to the pricing on its paid licenses, and limited features on the free version, LinkAssistant is tailored more towards companies and in-house SEOs, rather than freelancers.

Nonetheless, the free version is an excellent option for those just starting with link-building and interested in sampling the product.

As I’ve mentioned earlier, there is no one-size-fits-all solution. In the end, the best way to know whether or not LinkAssistant is suitable for your particular workflow is to give it a go and see what happens.

And if you want to hire companies to grow your backlink profile, check out the best link-building services.

You might also be interested in my WebSite Auditor review, Rank Tracker review, or SEO SpyGlass review.

Vaslou is a passionate digital creator and blogger who loves to explore unique paths to generate online income. He’s also a musician, always looking for exciting paths to articulate his inventive spirit in the musical realm. When he’s not at work on his online endeavors, Vasco loves to delve into spiritual realms to become a better version of himself.

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