Globally over 2 billion people buy online. If you can catch the eye of even a fraction of that digital buyers’ audience, you can make a fortune.
Sure, you have excellent products or services. But how do you expect the potential customers to know the value your products create if they never engage with your online store?
eCommerce content marketing is the perfect answer to that.
Meaningful content is one of the most effective ways to build brand loyalty while expanding online sales profits. However, you must know that content comes in various stripes, and approaching it slapdash can do more harm than good.
If you are an eCommerce business striving to find a footing in this noisy industry using content creation, it is wise to deploy some tools into your content marketing arsenal.
While it is bountiful in the market, here are some tools that are my personal favorites.
To save you time, I have categorized the tools according to the content type to ensure you always have the apt choice for whatever your content strategy calls for.
What Is Content Creation for eCommerce?
Content creation is an indispensable element of your content marketing strategy that builds awareness around who you are as an eCommerce brand.
Content serves dual purposes:
- Offers solutions to customers’ pain points.
- Promotes your products as solutions to customers’ pain points.
It helps the audience understand your brand value, which they must be willing to pay. Plus, it seamlessly sways them through the conversion funnel until they are ready to buy.
Not only that, when you have to define a distinction between you and your competition that can truly enrich the customer experience with you, say you provide the cheapest international shipping, the content can articulate that for you.
This is why content creation tools for eCommerce businesses are the most critical marketing investment business owners can make.
Best Content Marketing Tools for eCommerce Business
Below, I cover the best tools to create irresistible content for your eCommerce brand divided by content type.
eCommerce brands can leverage high-quality blog posts to establish themselves as an authority in their specific niche. Considering the increasing practice of online research before purchasing, blogs are businesses’ best bet to convey information customers need and improve sales.
Grammarly is an AI-powered proofreader that detects mistakes regarding spelling, grammar, punctuation, word choice, and style.
Poor grammar and misspellings can hurt your brand credibility big time. So it is vital to run a double-check before publishing blogs on your site.
All you have to do is paste your content into Grammarly’s editor, and it will automatically find and correct around 250 types of grammatical errors. Or you can also install its free browser extension.
DivvyHQ is what you need when spreadsheets bog down the efficiency of the content process. It’s a content-planning cum collaboration cum workflow tool specifically designed for content creation.
With this, you can streamline the entire content workflow, automate production tasks, manage campaigns in one place, track content performance, etc.
This amazing toolkit covers everything from topic research, SEO recommendations, and SEO writing assistance to brand monitoring, content audit, and post-tracking.
You can access all of the features on Guru ($229.95 per month) and Business ($449.95 per month) subscription plans only. Pro, the basic plan that costs $119.95 per month, covers only SEO, social and PPC tools.
4. Yoast SEO
Yoast SEO for Shopify offers actionable guidance on optimizing content to rank high on search engines.
What I particularly like about it is its user-friendly features that do all the heavy-lifting technical SEO for you. Yoast SEO costs $19/30 days, but everyone has a free 14-day trial.
5. CoSchedule Headline Studio
Do not sleep on headlines, as they can buy your blog its best chance to land a top position in SERPs. If there is an easy-to-use tool you want to write headlines that drive maximum traffic, engagement, and SEO rankings, it’s CoSchedule.
It’s a free web-based tool that analyzes and scores blog headlines based on common, uncommon, emotional, powerful words, sentiment, and character length.
Product Image Galleries (Lookbooks)
Professional-looking product images are worth more than a thousand words. They make your eCommerce store more engaging and help customers understand products.
But merely one image won’t cut it; you need to showcase products in context more aesthetically. Hence, the lookbooks. Unlike product catalogs, lookbooks present products in real-life settings depicting how it is used.
Flipsnack is a flipbook maker and one of the best intuitive design tools in the market. In addition to a PDF-to-Flipbook converter, it also helps you design from scratch and bring your images to life.
Social Media Content
It’s time to make social content non-negotiable because a strong social presence will drive traffic to your main site, boost SEO, and generate brand loyalty. The following social media tools make curating social content on various platforms an absolute breeze.
7. Sprout Social
Sprout Social is an all-in-one social media management platform that handles content scheduling, publishing and listening to social commerce.
It is available in Standard, Professional, and Advanced subscription models. The Standard plan costs $99 per user per month.
You will likely miss out on valuable opportunities if infographics are not part of your content strategy. Building stories with visually compelling infographics enables you to increase reach, earn backlinks and position yourself as a voice of authority among your audience.
Visme is loaded with thousands of templates, millions of high-resolution graphics, 50+ charts, and interactive design elements. You can create custom infographics, interactive illustrations, and presentations while taking advantage of real-time collaboration with teams.
While the basic plan is free, the Standard and Complete Plans are priced at $14 and $25 per month, respectively.
While podcasts are gaining traction, it’s a powerful way to establish authority and attract shoppers who prefer audio content, such as young, educated, and techno-savvy audiences.
9. SquadCast (Recording)
SquadCast helps you record professional-quality audio & video and progressively upload them to the cloud. The best part is its auto-save feature that is available with every plan and covers you in case of connection loss.
It’s one of the best ways to record podcasts and videos for social media.
10. BuzzSprout (Hosting)
BuzzSprout is a hassle-free tool to publish and promote podcasts immediately or schedule the time to go live. You can reach millions of listeners through top podcast directories, such as Apple Podcasts, Spotify, Podcast Index, Google Podcasts, Amazon Music, and many more.
Seamless integration with existing podcast tools, advanced statistics, and transcription features make BuzzSprout sheer value for money.
Video content offers a goldmine of opportunities for eCommerce brands to boost conversions. Product demos, unboxing, testimonials, expert interviews, tutorials, explainers, and product launches, there are countless ways to drive customer engagement.
Looking for a simple yet robust video editing app with advanced creative tools? Movavi Video Editor Plus, with standard and additional editor features, creates sophisticated videos using titles, filters, transitions, and special effects.
Email content marketing continues to hold a vital position as it allows eCommerce businesses to leverage the upsurging trend of personalization.
Klaviyo is hands down the most popular email marketing platform to capture customer data from eCommerce sites and use it for automated marketing systems for emails and ads. Plus, you can use the abandoned cart follow-up sequences to boost conversions and sales.
The package starts at $25/month for up to 500 subscribers and 3,000 emails.
That wraps it up! If your eCommerce business is missing out on sales, there is a strong case to be made for creating valuable textual and visual content, and the tools on this list will give you a great start.