If you want the best tips to scale your content marketing strategy, you’ve come to the right place.
Starting a blog, creating TikTok content, or starting a YouTube vlog all sound like fantastic ideas, but the reality is that they take a lot of work.
Most of the creators you see online treat their online presence as a full-time business and dedicate a significant amount of effort to developing their content.
Still, there are plenty of secrets to scaling your content marketing strategy without burning yourself out or breaking the bank.
This article will explore six essential tips to help you grow your content marketing strategy.
Best Tips To Scale Your Content Marketing Strategy
If you do a simple Google search, you’ll find tons of information regarding scaling a content marketing strategy. However, I’ll share only the most essential ones you can start with.
1. Decide Which Content You’re Best At Producing
An omnichannel strategy is only effective once you’ve successfully narrowed down which content types you feel most comfortable with. Therefore, deciding what type of content you are most interested in producing is essential.
The most common ways people get started include:
- Social Media: LinkedIn, Twitter, and TikTok are the best ways to reach a social media audience right now; their algorithms consistently push new content out to viewers. Social media can be tricky, even if you’re an avid platform user. Hiring a social media consultant first is best if you have a small business with a budget.
- Blogging: Blogging is one of the oldest tactics in content marketing and still one of the most effective ways to establish yourself as an industry expert. To start a successful blog, you must learn SEO (including link building and topic research) and have copywriting expertise.
- YouTube: Long-form video content can be a great way to showcase your talents and skills visually. If you’re looking for something more interactive, consider creating product demos or live webinars that allow viewers to ask questions in real time.
- Podcasts: Podcasting is an increasingly popular content form, and it’s cheap to start. You only need a microphone and decent podcasting software.
If you already have a profession (you’re a founder, industry professional, agency marketer, or world traveler) and you want to focus on content around that, then you should start there. That way, your content can be laser-focused and easily scalable.
2. Scale Your Following On One Platform First
Once you choose the platform you want to focus on, go all-in and focus on building a following there. If you want to scale your content faster, consider creating an editorial calendar and scheduling posts in advance.
Networking will be one of the essential elements when creating your following, especially if you’re on Twitter and LinkedIn, as social media engagement is critical.
Try to establish relationships with other influencers in your industry, share their content, and comment on their posts to gain visibility. The key is to create a community around your content so that it begins to grow organically. Scaling your content will be easier as your following grows.
3. Create Scalable Frameworks For Future Content
Developing scalable frameworks is one of the best tips to scale your content marketing strategy.
Sometimes, your content might need to be completely new or out of the box. For example, a YouTuber or TikToker might decide to create a three-part series about a certain topic. In some cases, this type of content might require a lot of pre-planning and a unique creative edge to capture the audience’s attention.
For a day-to-day content strategy, most of your content should follow a framework. This will help you to easily create content that’s consistent with the overall theme of your brand.
For example, if you’re running a food blog and your goal is to create healthy recipes, then think about creating a template that can easily be used for each post. You might include sections like ingredients, preparation instructions, nutrition information, and notes from the chef. If you manage a travel TikTok account, you might templatize a few of your posts like so:
- X Best Things to Do in Y City
- X Essential Tips for Planning a Trip to Y City
- X Fun Facts About Y City
- Is X City Underrated? Y Things You Didn’t Know
- X Best Restaurants in Y City
This way, you can easily create consistent content that adheres to the same framework each time. Not only will this help you save time, but it will help you create digestible content that people actually want to see.
4. Collaborate With Others In Your Niche
Consider teaming up with other influencers or businesses to tap into a larger audience and increase your reach. This will help both parties grow their content and give them access to a larger audience. Collaborations are also a great way to create distinctive content that stands out from the crowd.
For example, suppose you’re an eCommerce business specializing in stylish clothes for men. In that case, you could team up with a personal styling company to create content about the latest fashion trends and tips for finding the perfect outfit.
Alternatively, if you’re an interior design business, you could work with a furniture store to create a home decorating guide or virtual tour of their showroom. No matter what type of collaboration you decide on, make sure it’s relevant to your brand and that you both benefit from the partnership.
5. Speed Up Your Processes With AI
Artificial intelligence (AI) has advanced significantly since its inception, and it can now be used to automate many of the content-creation processes. With AI technology, you can quickly generate content ideas based on trending topics or find images that are relevant to your brand.
Emerging types of AI tools for content creation include:
- AI blogging and copywriting tools: These can automatically generate content and help you save time on writing. Fortunately, you can test-drive many free AI writing tools and see if they’re useful to your business.
- Visual search and image recognition: These technologies make it easy to find images that are relevant to your brand or topic. Furthermore, you can leverage AI art generators to create unique images for your content.
- Natural language processing (NLP): This type of AI is used to understand the meaning behind words and phrases, making it easier to target specific audiences with tailored content. Artificial intelligence tools use NLP to suggest relevant keywords that match your target keyword.
- Content personalization: AI can be used to customize the content for each individual user, making it more engaging and personalized.
- AI SEO tools: These can help you optimize your content for search engine algorithms and improve organic reach.
- AI video creators: From AI-powered video editors to full-blown production tools, AI has made it easier than ever to create shareable content.
By leveraging these AI technologies, you can speed up your content-creation process and ensure that each piece of content is optimized for maximum reach.
6. Repurpose Content For Multiple Platforms
Creating content is incredibly time-consuming, which is why 82% of marketers repurpose their content on other social platforms. The benefit to this is twofold:
- Creators don’t need to spend time thinking of or creating new content continuously.
- Viewers can now access their content on multiple platforms, increasing the audience while providing them with more of what they like.
For example, if you create a blog post about the best hiking trails in Arizona, you can repurpose this content into an easy-to-follow infographic for Instagram. You could also use the photos from that article to create a visually appealing YouTube video or short-form content for TikTok and YouTube Shorts.
By repurposing the same content, you can reach new audiences while still delivering fresh, exciting content that keeps viewers engaged.
Scale Your Content Strategy: Endnote
Content marketing is a powerful tool for reaching new audiences and growing your business, but it takes time and effort to do it right. By leveraging the tips discussed above, you can save time on content creation while still creating high-quality content that resonates with viewers.
From collaborating with influencers to leveraging AI technology, there are myriad ways to make your content stand out and drive results.
Try incorporating these techniques into your content strategy today, and you’ll be able to scale your content marketing faster than ever before.