Discover the 15 Best Website Builder Affiliate Programs to Promote This Year

If you’re reading this, you’re probably interested in how you can earn online, right? Well, you’re in the right spot. Today, we’re talking about the best website builder affiliate programs out there this year.

Now, the internet is such a big, wide place, so sorting through all the affiliate programs can be confusing. Don’t worry though, I’ve done the digging and the thinking for you, and I am here to share what I’ve learned.

How I Chose These Programs

The way I ended up with the criteria for my rankings is as follows:

• Loads of trial and error.
• A lot of successes.
• A crap ton of learning moments.

I didn’t just pluck my criteria for my rankings out of thin air. They are all rooted very solidly in the following essential features:

• Commission Rate
• Cookie Duration
• Product Quality
• Customer Support.

You see, affiliate programs work like a give-and-take relationship. You promote their product or service, and then folks use your affiliate link to buy it, and voila, you earn some cash! Simple.

Right now, lots of people are wanting to build their own websites, making web hosting and website builder affiliate programs a good place to earn.

And remember, I not only want you to make money, I want this audience to recommend and offer good quality products that will build amazing websites with minimum hassle.

So, without further ado, let’s go through each of these programs and what makes each of them special, so that you can make your choice with confidence and take your earnings to another level!

Best Website Builder Affiliate Programs

Website builders are a popular and easy way for people to build a website or online store without coding knowledge. Typically, they feature drag-and-drop software that lets you customize your website quickly. 

The majority of these website builders also offer hosting services, which can increase commissions for affiliates.

Here, I have ranked these programs from higher to lower commissions.

Brand	Commissions	Cookie Duration
1. BigCommerce	200%+ (Enterprise Plan: $1,500)	30 days
2. AliDropship	Up to $896 (30% and up to 100%)	30 days
3. Strikingly	50% (up to $1032)	180 days
4. Simvoly	Up to $751.80 + 35% recurring	60 days
5. Site123	up to $420	30 days
6. Squarespace	Up to $200	45 days
7. Elegant Themes	50% + recurring	30 days
8. Shopify	$25 to $150	30 days
9. Jimdo	Up to €100	30 days
10. Wix	$100+	30 days
11. Web.com	$100	N/A
12. Shift4Shop	Up to $25	120 days
13. Sellfy	25%-40%	90 days
14. GoDaddy	10%-15%	30 days
15. Appy Pie	$5 for each free trial	N/A

1. BigCommerce

If you want to make some big bucks with affiliate marketing, you should try promoting BigCommerce, one of the largest platforms for people to run online stores.

Can you believe they offer $1,500 for each person who registers an Enterprise plan? Needless to say, promoting a product like this requires much more skill than an inferior plan. But anyhow, it sure is an enticing affiliate program to join.

BigCommerce Affiliate Commissions:

• 200% commission on the customer’s first monthly payment. Moreover, they offer $1,500 for each enterprise customer. The more customers you refer, the more you earn through BigCommerce’s tiered commission structure.
• 30-day cookie window.

More things to know about this affiliate program:

• Content and Promotion: Assess if the pre-made banners, emails, blog content, and webinars provided by BigCommerce align with your content strategy.
• No Earnings Cap: There are no commission caps, obligations, or minimum commitments. This means your ability to earn depends on your performance without an imposed ceiling.
• Tier System: You can increase your commission tier based on the volume of referrals you drive to BigCommerce, which is yet another incentive.
• Brand Reputation: BigCommerce boasts a “people first approach” and values support and relationships with its customers and partners as validated by external testimonials. It’s worth considering the reputation and partner satisfaction when joining an affiliate program.

Like many other affiliate programs, you get access to a dedicated affiliate manager to help you through your campaigns.

In addition to being the best ecommerce platform, (…) they provide amazing support to their customers, and they cultivate meaningful relationships with their partners.

Darren Dematas, Ecommerce CEO

Join the BigCommerce affiliate program.

2. AliDropship

AliDropship is one of the most trusted dropshipping website builders worldwide, with more than 50,000 customers.

AliDropship Commissions:

• AliDropship’s eCommerce affiliate program offers you up to $896 per sale. With a cookie duration window of 30 days, you can receive generous commissions of up to 50%.

Here’s a digestible list of key details about the AliDropship affiliate program:

• No Limitations: There’s no cap on the number of products or services you can promote, so your earning potential is unlimited.
• Multiple Products: AliDropship offers various products such as plugins, themes, add-ons, and services—all of these can be promoted.
• Free to Join: All you need to do is apply for a free account, receive your special affiliate link, and you’re ready to start.
• Support Team: AliDropship offers their affiliates support, including promotional materials, such as videos, banners, and review templates to help attract leads.
• Payment Method: Payments are mostly made via PayPal, but other means like bank transfer are also possible.

Here’s an inspiring story from Zbigniew, one of AliDropship’s top affiliates.

Join AliDropship’s affiliate program.

3. Strikingly

Strikingly has launched over 12M websites and stores since its birth. They claim to be ridiculously simple to set up and great as a mobile website builder with an eCommerce store built-in.

Strikingly Affiliate Commissions:

• 50% of the customer’s first-year payment plus 20% recurring for life.
• They have a cookie window of 30 days.

Other things to know about this affiliate program:

• Affiliate Program Rewards: Affiliates can earn up to $1032 for one sale (for their 5-year subscription), with a 50% commission on any subscription fee in the first year and a 20% commission on recurring fees after the first year.
• Recurring Commissions: The program offers recurring commissions as long as you remain an active affiliate.
• No Earnings Cap: There is no limit to the amount you can earn through the program.

Join Strikingly’s affiliate program.

4. Simvoly

This platform offers enticing commissions for life. And who doesn’t want recurring commissions as a way of saying “thank you” for promoting their product?

Simvoly is a platform with all the essential tools for an online business, offering page builders, funnels, email automation, memberships, and more. 

Simvoly Commissions:

• The Simvoly affiliate program earns you a 35% recurring commission on every sale. You can earn up to $751.80 on a single referral sale.
• It has a 60-day cookie duration.

You might consider this before joining their affiliate program:

• Affiliate Dashboard: Simvoly provides a dashboard to its affiliates with detailed insights. It contains information about the clicks on their affiliate links, signups, performed sales, conversion rates, and payouts.
• Minimum Payout: The minimum threshold for payouts is $30.
• Qualified Referral: A referred customer who makes a purchase within 60 days from clicking your affiliate link will be considered a successful referral.
• Exclusivity: You cannot refer yourself, and self-referrals will be disregarded.
• Payment Timing and Method: Payouts are made on the 15th of each month via PayPal.

Join Simvoly’s affiliate program.

5. Site123

Site123 is one of the easiest and most intuitive mobile-friendly website builders around. For those who have no technical skills at all, it’s one of the best options for creating websites.

Site123 Affiliate Commissions:

• By promoting Site123, affiliates can earn as much as $420 per sale, one of the highest in the industry.
• Cookie window of 30 days.

Other things to know about this affiliate program:

• Tracking: You’re able to observe your referrals who made a payment and the amount you’ve earned.
• No Third-Party Interference: Payments you receive are untampered with, as there are no intermediary fees.
• Marketing Assets: SITE123 provides easy-to-use banner ads to attract clients.
• Free to Use: Registering an account is free and there are no setup or subscription fees involved.
• Advertisement Flexibility: SITE123 allows advertisement through various social outlets, forums, mailing lists, banners, but it must be within socially acceptable norms.

Payouts have a minimum threshold of $300, after which you can withdraw it to your PayPal account.

Join the Site123 affiliate program.

6. Squarespace

Squarespace is a website building and hosting platform offering sleek templates and easy-to-use tools for creating professional-looking websites.

Squarespace Commissions:

• Squarespace offers affiliates a commission of up to $200.
• 45-day cookie window.

Here are some key details about this program:

• Unlimited Referrals: Squarespace’s affiliate program allows for unlimited referrals, meaning there’s no cap on how many people you can refer.
• Regular Payouts: Squarespace ensures payouts are on time every month, which is crucial for steady income flow.
• Comprehensive Clinch Report: You’ll receive monthly performance reports so you can see how well you’re doing.
• No Country Restrictions: People from all countries are welcome to join the Squarespace Affiliate Program as long as they fulfill the requirements.  

Besides getting access to creative assets to promote Squarespace, you also receive a monthly newsletter, including its latest features and updates.

Join Squarespace’s affiliate program.

7. Elegant Themes

Elegant Themes has some of the most advanced visual builder technology, so they claim Divi, their flagship product, as the ultimate WordPress page builder. But that’s debatable.

While Divi offers a good-looking theme, it’s also a website-building platform that replaces the WordPress editor and gives you complete control over your site—from the editing process to the rapid publication of your content.

Commissions are generous: If someone purchases the Divi Lifetime pack for $249, you’ll get 50%.

Elegant Themes Commissions:

• Affiliates get a 50% commission reward for each sale, one of the highest commissions on any WordPress theme. On top of that, they also pay renewal commissions every year.
• Referrals are tracked for a maximum of 30 days, and payments are made via PayPal when affiliates reach a balance of $200.

Here’s more info about this program:

• More Commissions: Divi Cloud gives you another 50% commission, while their marketplace offers you 15% on any purchase.
• Recurring: There’s more than one-time payments! You get recurring commissions as long as the customer keeps paying.
• It Sells By Itself: Divi is so popular you won’t have to do a ton of promotions to make conversions.

Join Divi’s affiliate program.

8. Shopify

Shopify is an eCommerce platform that allows businesses to create and manage an online store, including product listing, payment processing, and shipping options.

Shopify Affiliate Commissions:

• Earn $25 to $150 commissions after the customer has been active for two months.
• With a tracking cookie that lasts 30 days, you’ll get a commission if your referral signs up for their 14-day trial and becomes a paying customer.

This affiliate program is managed by the third-party network Impact, which is home of thousands of other affiliate programs. They have a section full of ready-to-use links and visual content that the Shopify designers have put together. They make sure each piece works well to encourage people to buy or sign up.

What else do you need to know about this program?

• Free Course Access: After signing up for the affiliate program, you can access an affiliate-marketing tutorial course for free, covering the ins and outs of running a Shopify affiliate business.
• Beneficial Resources: Shopify offers promotional resources that affiliates can use to help attract more customers, including sample marketing templates and high-quality brand assets.

What I enjoy most about being a Shopify verified Affiliate Partner is working directly with the Shopify team.

Adrian Morrison, content creator

Join the Shopify affiliate program.

9. Jimdo

Do you live in Europe and want to promote a European website builder to your audience? Now you can.

Jimdo is the leading website builder in the old continent with more than 32 million websites under its belt. Powered by the Impact network, registration is easy and simple.

Jimdo Commissions:

• Commissions vary according to the purchased plan, which can go from €50 to €100.
• 30-day cookie window.

Important read before joining this affiliate program:

• No Cap On Earnings: There are no limits to how much you can earn; you receive a commission for every premium package purchased by referred customers.
• Access To Affiliate Tools: You will have access to a variety of promotional materials, in-depth statistics, and a clear overview of all your commissions.
• Quick Setup Process: Get started by signing up for Impact Radius, verifying your email, and agreeing to the terms and conditions.
• Application Review: As with all Impact programs, after signing up, your application will be reviewed before approval.
• Start Promoting Immediately: Once accepted, you’ll gain access to Jimdo’s promotional materials to start earning commissions.

Join the Jimdo affiliate program.

10. Wix

You might know Wix for its free website builder, but they also offer a premium plan. Yes, and you can earn some good commissions on that!

I prefer WordPress for building a site or blog, but hey, Wix is simpler for tech-lazy people.

As one of the most popular website builders, it has more than 200 million users globally, making it one of the world’s leading publishing platforms.

Wix Affiliate Commissions:

• With a commission of $100 per qualified customer, it’s one of the highest-paying affiliate programs for website builders.
• 30-day cookie.

More things to know before joining their affiliate program:

• Unlimited Referrals: There’s no cap on how many referrals you can make. The program encourages driving as much traffic as possible and rewards you for every premium sale referred, subject to their Terms and Conditions.
• Creative Resources: Affiliates have access to high-performing and regularly refreshed creative materials to help in promotion efforts. They also have multilingual support!
• Intuitive Dashboard: Managing campaigns is facilitated through an intuitive dashboard where affiliates can track traffic, view detailed statistics, customize reports, and check payments.

Join the Wix affiliate program.

11. Web.com

By promoting Web.com, an easy-to-use website builder, you get rewarded $100 for every qualified purchase. They offer high-quality creative assets to help you promote the site builder with your audience.

Web.com Affiliate Commissions:

• $100 for every purchase.
• Cookie duration is not available.

Affiliates get paid either through direct deposit or check.

More relevant aspects of this affiliate program:

• Product Scope: You can promote various Web.com products, including website builder, hosting services, website design, and e-commerce, providing a range of options to promote.
• Cost of Joining: There appears to be no cost associated with signing up for the affiliate program. It’s described as quick, easy and free.
• Commission Structure: The program promises an unlimited earning potential, stating you can earn $100 for every qualified purchase with no cap on the commissions you can earn. Thus, the more you refer, the more you possibly earn.
• Promotional Materials: Web.com provides a variety of high-quality creative assets like links and ads to help attract and convert customers.

Join the Web.com affiliate program.

12. Shift4Shop

Shift4Shop, once known as 3dcart, is an online store builder trusted by tens of thousands of leading eCommerce businesses.

Shift4Shop Commissions:

• They offer up to $25 per new customer.
• 120-day cookie duration.

Besides the additional two-tier commissions, they award affiliates with bonuses and incentives.

Other important information regarding this program:

• Broad Appeal: Shift4Shop offers an eCommerce solution for online businesses. Whether you’re a blogger, influencer, or promoter, the affiliate program invites you to earn a commission for every new online entrepreneur referred to them.
• Commission Structure: You can earn between 5% and 25% Cost Per Lead (CPL) commission for each new signup.
• Affiliate Network: This program runs in partnership with ShareASale, offering transparency, trusted third-party tracking, real-time reporting, and monthly commission checks.
• Resources for Promotion: Access to marketing content, professionally designed banners and text links, and affiliate newsletters are included.
• Support: They will link you with a dedicated affiliate manager to aid throughout your affiliation.
• Additional Opportunities: If your company works directly with referred clients, there is a Reseller Program that generates a 60% residual revenue split based on processing fees.

Join the Shift4Shop affiliate program.

13. Sellfy

Sellfy is a rather simple eCommerce platform that allows creators to sell digital products such as e-books, courses, and creative designs, and also provides features like payment processing and order management.

Sellfy Commissions:

• Affiliates earn a minimum 25% lifetime recurring commission that can go as high as 40%, thanks to their dynamic commission tiers.
• 90-day cookie duration window.

Monthly Sales	Commission Rate
1-5	25%
6-15	30%
16-40	35%
41+	40%

Great things to know about their affiliate program:

• Tier Structure: The more sales you refer, the more you earn per customer.
• Resources: You don’t need to do all the promos alone. Their resources will help you get better ideas for more engaging promotions.
• Lifetime Recurring Commissions: Earn 25% every time a customer makes a payment.

Join the Sellfy affiliate program.

14. GoDaddy

GoDaddy is the world’s #1 domain registrar, but they also have a website builder. Based on the product you choose to promote, you’ll be able to pick from over 100 affiliate links, including banners and text links.

GoDaddy Affiliate Commissions:

• By promoting GoDaddy, you can earn up to 15% revenue share on all commissionable items, including domain names, website builders, eCommerce solutions, hosting plans, email marketing, and more. For Office 365 products, it’s up to 10%.
• The cookie lasts for 30 days.

Their affiliate program is hosted on Commissions Junction (CJ). Although a renowned network, if you happen to stay six months without a single sale, they’ll suspend your account. Bummer!

Other relevant aspects on this affiliate program:

• Promotional Materials: You are provided with a wide selection of banner and text ads to place on your site, which could help convert your audience to GoDaddy customers.
• User Engagement and Earnings: Your site visitors can get deals on various GoDaddy products, and you earn from qualifying purchases made through your affiliate links.
• Choice of Products: Promote various GoDaddy products such as domains, websites, SSL security, web hosting, professional email, WordPress, Microsoft 365, and more.
• Commission Tracking: GoDaddy tracks visitors from your ads, and you earn commissions from qualifying purchases made by your referrals.

Join GoDaddy’s affiliate program.

15. Appy Pie

Appy Pie is an AI-powered no-code development platform that lets you easily build a website, apps and create designs and anything else in between.

But for us, the most interesting factor is their affiliate program, which earns you commissions for referring people to free trials. The company doesn’t make money, but you get paid. Weird, huh?

Appy Pie Affiliate Commissions:

• Earn $5 for each free trial you refer.

They don’t disclose if you get any commission for paid plans, but since every user starts with a free trial, it’s well worth promoting it.

Other things to know about this program:

• Resources: There are banners, images, themes, email templates, promotion tips, and more that you need to get started.
• Commissions for Free Users: They don’t need to upgrade their accounts to premium for you to receive your commission.
• Various Products: You’re not bound to promote a website builder; you can find your way into mobile apps, AI chatbots, graph makers, and more.

Partnering with this brand’s affiliate program was the best decision I’ve made.

Aria Patel, Cyber Wellness Expert

Join the Appy Pie affiliate program.

Criteria for Selecting a Website Builder Affiliate Program

When choosing a website builder affiliate program, here’s what you should ponder:

Affiliate Program Credibility

The Federal Trade Commission (FTC) in the US requires all affiliate promotions to be honest and transparent. It also requires you to disclose any affiliation on your content, whether you’re shooting a video or writing a blog post.

Therefore, it’s also in your best interest to associate yourself with credible and honest affiliate programs.

Affiliate Cookie Duration

Conversion rates are usually highest within the first few hours after the click (depending on the audience and the search intention of your content), but the chances of conversion don’t drop to zero after that.

Hence, affiliate programs with longer cookie durations can prove more profitable.

Ease of Use

The simplicity of a website builder deeply impacts user experience. You might consider promoting a platform that resonates better with your target audience, regardless of its commission rate.

For example, if you’re speaking to beginners in the online space, BigCommerce may not be the obvious choice—you could mention simple platforms like Site123 or Sellfy. But that, of course, depends on your preferences and the aim of your promotion.

Individual Web Builder Features

Privacy regulations, like GDPR in the EU, impact website builder requirements. Focusing on website builders that prioritize privacy and other significant features can attract a more targeted audience.

Support for Affiliates

Affiliate programs offering good support tend to achieve greater success. It’s also worth noting that affiliates are likely to stop promoting programs that offer low-quality support.

8 Strategies to Promote Web Builder Platforms

Promoting these platforms requires a strategy tailored to the nuances of the product itself—after all, it’s about enabling people to create their sites and digital presence with ease and efficiency.

Here’s a breakdown of strategies that align closely with the unique selling points of website builders:

1. Write Blog Tutorials

​Potential users often search for guides on building a website. You can provide step-by-step tutorials that show the process, displaying screenshots from the website builder’s interface and the overall process of you building the site.

This provides a dual benefit: You’re teaching your audience while showcasing the builder’s interface.

Also, why not use an infographic to spice up your blog content? For example, you can simplify data, such as the cost analysis of using a website builder versus hiring a web developer, into infographics, among other aspects.

2. Create Video Tutorials on YouTube

Create videos where you walk viewers through the creation of a website using your chosen builder.

According to Wyzowl’s video statistics report, 91% of potential customers have watched explainer videos to learn more about products.

3. Comparisons

​Craft articles or videos that compare website builders to traditional web development processes.

Or better!

Compare website builders to each other—whether your audience chooses one or the other, you can still get a commission, given that both have affiliate programs.

4. Long-Tail Keyword Strategies

Target long-tail keywords specific to website builders, such as:

• “how to create a photography portfolio website”
• “best website builder for small businesses”

Users making these queries are likely further along in the decision-making process.

5. On-Page Optimization

Make sure your content is rich with relevant terms that someone might use when considering a website builder.

To understand how this all works, read my guide on optimizing your content for search engines.

6. Case Studies and Testimonials

Another way of effectively promoting a website builder is to share stories of successful sites built using the platform.

If you don’t know where to find this information, contact your affiliate manager. I’m sure they have resources they can hand over to you in this matter.

7. Interactive Webinars

And if you’re comfortable shooting videos, you can run live sessions where you build a website while demonstrating your skills.

This, however, is more for advanced affiliates with a substantial email list or a big following on social media. Although not a perfect strategy for beginners, you might consider it when you reach a certain amount of subscribers or followers.

8. Online Forums and Communities

Another useful way of getting your affiliate links in front of interested people is to engage with them on platforms like Reddit or Quora, where future website builders ask for advice.

Always provide thoughtful answers that demonstrate expertise so you don’t look spammy. We all hate spammers, and Facebook groups are full of them (I’m sure you’ve seen them).

Ready to Promote a Website Builder?

If you’ve got a great list, you’ve got lots of room to structure promotions.

Don’t forget that all platforms have different plans, each with its own price—the higher the plan, the higher your affiliate commission.

So go ahead and start promoting the best website builders so people can build great and better sites.