In this article, I’ll review the One Funnel Away Challenge by Russell Brunson and the team at ClickFunnels.
I’ll go over everything you need to know about this course to help you in your journey of starting a profitable online business.
Before they start investing money in something like the One Funnel Away Challenge, everyone has a major question: Is this going to help me?
Well, I can’t personally speak for every single course out there. But I can say that the information in the One Funnel Away (OFA) Challenge is life-changing.
And $100 is a laughable price point for the value in this course because you’ll learn how to build sales funnels from someone who’s made over a million dollars building funnels.
But first, let’s take a look at the creator of the One Funnel Away Challenge.
Who Is Russell Brunson?
Russell Brunson is the founder of ClickFunnels and a self-made multi-millionaire. He’s also a New York Times bestselling author.
He created ClickFunnels, the software company, in 2014. His goal was to increase online sales by giving internet marketers, entrepreneurs, and businesses an easy way to create beautiful sales funnels – without all the technical headaches.
Russell Brunson has been collecting junk mail since the age of 12. He’d watch on prepaid satellite TV or listen to the radio, waiting for the commercials because marketing and sales were the real entertainment to him.
Despite his young age, Russell opted into every business opportunity offer he could find, simply to study the art of sales.
Today, Russell is not only the Chairman of ClickFunnels but also a husband, father, and world-renowned marketing expert.
What is ClickFunnels?
ClickFunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online.
This funnel-building software simplifies online marketing, selling, and delivery of their products and services by providing digital marketers with pre-built funnel options for a specific business, product, or service.
There are many types of sales funnels, and each one needs to be designed and organized to attract its intended client. There are funnels for webinars, sales, online courses, membership sites, and subscriber lists, and each one is quite different from the other.
With ClickFunnels, you can build multiple sales funnels in one centralized location.
ClickFunnels empowers anyone to create a perfect sales funnel that converts regardless of technical ability. It’s designed to enable both techies and non-techies to craft high-converting marketing pages.
Now, let’s dive deeper into this One Funnel Away Challenge review.
The whole point of the One Funnel Away Challenge is to get you to launch your first funnel with your first product.
This is likely not to be the product that makes you millions of dollars. Still, it’s the one that will teach you everything through experience that you need to know to create that million-dollar one a few years down the road.
The One Funnel Away Challenge will prepare you to start your own business.
Also, this challenge basically just teaches everything Russell talks about in his Secrets Trilogy:
So you might want to read the books first and then do the challenge or vice versa. Just understand it all comes from the same place.
The books are free, and you just pay for the shipping. Click on one of the links below to order your free book:
In a nutshell, here are the 5 core teachings Russel will give you in this One Funnel Away Challenge.
- Create a business around what you already know better than anyone else.
- Get clear on who your dream customer is and the result they are trying to achieve so that you can figure out what to sell them.
- Break down the journey toward that goal with your flagship product.
- Build a marketing funnel you can drive traffic to. Have your core offer and then have supplementary products you sell on the side to increase the value of each order.
- Drive traffic to your funnel using organic content and paid ads that reflect who you are as a person.
Is The One Funnel Away Challenge Just Another Online Course?
In this day and age, everyone has an online course. However, not everyone has the experience and thousands of testimonials to back up their courses.
In 2016, several people started crossing the million-dollar mark using their online sales funnels built inside ClickFunnels. So if you want to learn how to build a high-converting sales funnel from one of the best teachers in the market, this funnel builder course is definitely for you.
The One Funnel Away Challenge will teach you how to build profitable sales funnels so you can have a wildly successful online business.
However, remember that the funnel and the sales pages are only half the equation. You need a good product to be successful.
If you don’t have a product, you can start to run profitable sales funnels with affiliate marketing, promoting other people’s products. It’s by far the most beginner-friendly online business I know.
How Is One Funnel Away Challenge Different From Any Other Courses?
One thing that sets this course apart from other “build your successful online business” types of courses is that the main core content is in a Facebook group, which can get a bit annoying if you hate distractions.
Also, the One Funnel Away Challenge resets every six weeks so new members can come through.
I believe the reason they do this is to get people to take action and get them to really get started in those first six weeks instead of just buying a course and not really doing anything with it.
The structure of this course is actually in three separate areas.
This is where you’ll be able to see a new training released every single day of the challenge, except for on weekends.
This is where Russell Brunson puts all of the information and all of the homework assignments for that particular day’s training, as well as an additional video or two sometimes. You have to complete all the tasks, and the website will record all your progress automatically.
This is an improvement to the old One Funnel Away Challenge, where you’d have to download individual PDFs and take notes there.
Here, you’re able to see all of the free bonuses.
If you count all the bonuses, the entire One Funnel Away Challenge is close to 80 hours of video, which is a lot of information.
The type of videos you’ll see is Russell speaking at a stage:
Because this is a 30-day live challenge, you can only sign up before the scheduled date.
However, if you missed the signup deadline, you can put your name on the waiting list here.
Once you’ve signed up, you’ll be taken to the OFA Challenge members area inside ClickFunnels. Here, you have five different sections:
- Welcome to OFA.
- OFA Mission Control.
- One Funnel Away Mission Training.
- Bonus – 30days.com Summit Interviews.
- OFA Alumni
This is just a welcome video from Russell congratulating you for entering the challenge.
In this section, you’ll get access to a link for the private Facebook group where the 30-day challenge will occur. After signing up for the Facebook group, you’ll be able to post comments, ask questions, and interact with others that are also doing the challenge.
Here is where all the training information will be held. I’ll break down the OFA training below so you can see what’s happening on each day of the challenge.
You will get an email each day and an alert via Facebook Messenger to let you know that your daily mission is about to begin.
This section is a bonus from the course. In these interviews, 30 ClickFunnels Two Comma Club members (who made $1 Million using ClickFunnels) share their plans about what they would do every single day for 30 days if they had to start their business from scratch.
These interviews are packed with actionable steps and lots of golden nuggets that might also help you start your own business.
What’s more, you’ll also receive the 30Days.com books, which is a detailed amplification of all the 30 Days Summit interviews.
In this section, you can claim your OFA T-shirt once you’ve completed the challenge.
On top of that, you can also claim a custom certificate once you make $1,000 from the funnel you built on the One Funnel Away Challenge.
In the map below, you’ll see all the steps people go through to complete the challenge. This is a brief overview for you to understand how the OFA Challenge develops and why you need to complete all the tasks every day.
If you start procrastinating, the OFA training will stop making any sense.
Below I’ll break down the OFA Challenge in more detail.
The pre-training week starts with mindset. Our beliefs are crucial to the way we make our business work. Most people fail in their business because of their limiting beliefs. So Russell wanted this first week to be about healing mental blocks people might have about success.
The pre-training is geared toward overcoming negative beliefs that may hold you back from pursuing your dream.
- Lesson 1: The Framework
- Lesson 2: One Funnel Away
- Lesson 3: The Who… Not the How
- Lesson 4: Funnel Hacking
- Lesson 5: Lady Boss Story
- Lesson 6: The Map
Then we move on to the actual beginning of the training.
Marketing online is about perception. You need to understand that perception is everything.
Your product or service needs to be perceived as valuable. Price should never be the deciding factor when choosing a product or service.
People choose products based on value, not price. Online marketing is about creating an irresistible offer that gets people to buy your product within the first week.
- Lesson 1: Offer Hacking
- Lesson 2: The Greatest Showman
- Lesson 3: Offer Sequencing
- Lesson 4: The Secret of Ecovers
- Lesson 5: Creating Your Products
This first week of the challenge also covers:
- The Funnel Hacker Manifesto.
- Frameworks and how to teach them.
- Creating the product that will be your “Flagship Framework”. In other words, your low-ticket introductory product.
- The secret to increasing the perceived value of everything that you are selling.
- How to create your Facebook page the right way to drive traffic to your funnel.
- Learning how to create content and your publishing schedule.
This week is about creating emotion with your story.
You’ll learn how to create emotional hooks to get people to want to buy your products or services. Your target audience will be excited about this opportunity.
People won’t buy a product or service because they have nothing better to do. No, they’ll buy the emotion your product or service brings to their lives. If you tell them a compelling story, it’s possible to sell anything online.
- Lesson 1: Testing Your Material
- Lesson 2: Epiphany Bridge
- Lesson 3: Publishing Your Origin Story
- Lesson 4: Testing Hooks and Story
This week is when the fun begins. It’s when the funnel-building process starts. If you want to build a successful funnel, make sure you pay attention to this week’s training.
A sales funnel is basically a process that converts prospects to customers. Because it doesn’t have the distractions of a conventional website, a sales funnel helps you sell more products by converting prospects into paying customers.
- Lesson 1: Generate a Lead / Make a Sale
- Lesson 2: ClickFunnels
- Lesson 3: Squeeze Page
- Lesson 4: Sales Page / Order Form
- Lesson 5: OTO Page
- Lesson 6: Members Area
Week 4 of the One Funnel Away Challenge is all about traffic and promotion. It will teach you how to promote your business using funnels. You’ll learn how to get more traffic to your website by building a high-converting funnel.
- Lesson 1: The 3 Types of Traffic
- Lesson 2: The Dream 100
- Lesson 3: Hooks (Earned)
- Lesson 4: Hooks (Paid)
- Lesson 5: What Happens When Your Funnel Flops…
The last week of the month is to catch up and plan your future marketing efforts. You’ll need to determine what content you’ll be promoting and how you’ll drive traffic to those pages.
- Lesson 1: What’s Next? 30/60/90
- Lesson 2: Funnel Hack-A-Thon
- Lesson 3: Decision Time
The One Funnel Away Challenge will help you learn how to create a funnel using different techniques. It will teach you how to get more people to sign up for your newsletter or buy your product.
You’ll be provided with daily lessons and links in emails throughout the training, and each lesson builds on the last.
With each lesson, there’s an Onepager.io link with tasks. Now you see why it’s essential to follow the training every day and not skip or miss any lesson.
After you sign up for the OFA Challenge, the team at ClickFunnels will send you a physical box kit. It should arrive before the challenge starts.
The One Funnel Away Challenge Kit includes:
- 30Days.com book. See the bonus section for more information.
- 30 Day Challenge Workbook. See the bonus section for more information.
- MP3 player. This MP3 player includes all the recordings of the live daily training sessions.
There are many bonuses to this challenge that maybe they’d deserve a unique post of their own.
By enrolling in the One Funnel Away Challenge, you’ll also get these incredible bonuses.
Russell Brunson asked 30 of his Two Comma Club what they would do if they lost everything. If you don’t know, the Two Comma Club are ClickFunnels users who generated over $1 Million inside their ClickFunnels funnel.
Basically, it’s as if they were complete beginners.
They break down their strategies with a 30-day plan to get their business back on track. And this is with:
- No product.
- No list.
- No traffic.
- No reputation.
- No funnel.
This massive 550-page book compiles these 30 battleplans, each of them going from Day 1 to Day 30.
Each day of the challenge, you’ll be given tasks that you’ll need to complete to get your funnel built and live. This notebook is great for brainstorming and writing down ideas.
You can use the “One Pager” digital workbook to guide you while you complete each day’s video training.
Each “One Pager” includes:
- A checklist of things you should do every day.
- Plenty of room for journaling and brainstorming. You’ll also be asked some important questions about yourself and your goals.
- The video training links to each day’s missions.
Basically, these “30 Day” interviews are a less advanced version of the 30 Days book.
In these interviews, each Two Comma Club member shares exactly what they would do every day, step-by-step for 30 days, if they lost their business and had to start all over again.
Here’s a small sampling of what’s inside:
- You’ll dive into the Pain Web approach that lets you consistently generate attention-grabbing, high converting offers that your audience will love… no matter how crowded your niche may be.
- You’ll learn key strategies for how you can grow your business foundation quickly.
- You’ll learn how to move your customers up the value ladder by creating a new product or service every time you make a sale.
These interviews alone are worth probably thousands of dollars. The fact that you can get them for just $100 plus everything else is absolutely insane.
As the name implies, you’ll be taken behind the scenes of the funnels used by the Two Comma Club members (those ClickFunnels members who earned $1 Million).
It’s an excellent opportunity to learn and reverse engineer your own funnels. Success leaves clues, so you just have to model the best.
Some of Russell Brunson’s products, like his books, are free of charge (you only pay shipping). Because of that, I thought that a 30-day coaching program with all the steps laid down and thoroughly explained would be tagged with a high price.
However, the One Funnel Away Challenge costs $100. If you’ve been in the online marketing space for some time, you clearly see this is a meager price for a course that brings so much value to the table.
Besides, most people who buy Russell’s products will get value out of them. And that’s because they’re buying the course with a purpose in mind, whether to help them market their own products or to set the framework for their affiliate marketing business.
Russell makes no money off this $100 investment, but he does provide a lot of value for such a low price. He builds your trust in himself and his brand and provides an affordable way to create a profitable website.
Why does Russell make no money with the OFA Challenge? That’s because people usually know about the OFA Challenge through blog posts with affiliate links. And for this particular program, the affiliate marketer earns $100 every time they refer someone to the challenge. (Yes, I’m one of them.)
In the One Funnel Away Challenge, Russell teaches you how to build a highly profitable sales funnel to sell any product. And he knows that when you start seeing success and making money with your funnels, you’ll most likely want to continue to use ClickFunnels.
By teaching you how to master and make money with his software, Russell keeps you as a ClickFunnels client because you’ll want to perpetuate your success.
That goes in line with their philosophy at ClickFunnels: “If we can’t make you money, then we don’t deserve any of yours.”
You can regard it as a win-win situation.
Now, you don’t need to continue to use ClickFunnels after the challenge ends if you don’t want to. It’s up to you.
Below are my top considerations about what I like about the One Funnel Away Challenge.
1. OFA course structure
The structure of the One Funnel Away Challenge is incredible. Russell has done this so many times that he knows exactly how to take beginners from A to B, then B to C, then C to D. He has so many things in place to ensure they don’t get stuck in the typical areas where people get stuck.
So if you’re brand new to this game, this is perfect for you.
2. OFA support
The support is also really incredible, especially for the price point of $100. Obviously, Russell’s goal is to get you to buy more stuff from him after this, like a ClickFunnels member account.
And that’s why he has such a low price point, but honestly, it doesn’t bother me at all, given all of the value he’s providing.
3. 30 Days Interviews
These are all concrete examples of how top successful and thriving business owners would get back on track if they suddenly lost everything (no traffic, no product, no reputation, no funnel, no list).
4. The instructor’s credibility
Russell Brunson has grown so many companies. He can just look at what people are doing and really just show you exactly how things work. He’s just incredible at explaining it. And he has so much experience at a breadth and a depth that just not a lot of other core sellers out there have.
Here I share what I don’t particularly like about the OFA Challenge.
1. They teach you how to use ClickFunnels
Personally, I have not had amazing experiences with ClickFunnels. There’s a big learning curve to understanding the software, knowing how to use it the right way, etc.
Just be aware that all their training is just about ClickFunnels. So if you want to grow your business with different software, you will have to apply that training to that software.
If you’re interested in Systeme.io, you can read my detailed step-by-step tutorial on using all its features.
2. You can’t miss a day, or else it’s not worth it
This course is a great and super busy 30 days. It’s not something you can do part-time as a side project. It really picks up in week three, and you need to be dedicated to having at least a few hours to make good on what needs to be done.
But if you put in the effort, this course can really show you how to market and provide tons of priceless information.
The most common questions people ask about the One Funnel Away Challenge are:
If you’re serious about following through with the challenge every single day and putting into practice what you learn, you’ll get tremendous value out of the course.
By learning all the skills Russell teaches you, you’ll be on your way to making more money out of your own products or other products that you might be promoting.
Basically, the OFA Challenge teaches you the technical skills you need to set up your funnel and drive traffic to your offers. So yes, the One Funnel Away Challenge is a legit program.
The One Funnel Away Challenge costs a one-time fee of $100.
The One Funnel Away Challenge is a 30-day online course that teaches you how to build and launch your sales funnel.
Who is Russell Brunson?
Russell Brunson is a best-selling author, entrepreneur, and the co-founder of ClickFunnels. He’s widely recognized as one of the top online marketing experts in the world and is known for his expertise in creating sales funnels.
He is the author of the books DotCom Secrets, Expert Secrets, and Traffic Secrets, which have become bestsellers. He’s also the host of the top-rated podcast, Marketing Secrets, and the founder of the popular online marketing conference Funnel Hacking Live.
The One Funnel Away Platinum is a ClickFunnels plan that includes all the OFA Challenge training, including bonuses plus 6 months of ClickFunnels Platinum access for free.
ClickFunnels Platinum plan is their $297/mo plan, which lets you build unlimited sales funnels and create unlimited follow-up funnels.
What is a sales funnel?
A sales funnel is a series of steps that you take customers through to find out if they are going to buy from you or not.
The sales funnel has been around for years. Still, it’s gotten a lot of attention over the past few years because the term “sales funnel” was adopted by marketers and online businesses. The reason why it’s become so popular is that it works.
The sales funnel concept makes sense to your customers because they can see how they are going through the buying process with you. It also makes sense to you as the business owner because it gives you an idea of what’s happening with your prospects and customers so that you can increase sales and revenue.
Why do I need a sales funnel?
If you want to make money online, then you need a sales funnel. It is the one thing that will help you make money online fast and consistently.
The best way to understand a sales funnel is to think of it as an online marketing campaign for your business. You can use it to sell products, but its main aim is to get people on your email list and give them value over time.
For example, I use my sales funnel for people who are interested in starting an online business and making money online. Inside the sales funnel, I capture their emails and then give them value over time in the form of tips, and advice.
Basically, you have many distractions on a website, while a sales funnel is made specifically to guide the customer to a Call To Action (for example, “Buy This Product”).
Yes, the One Funnel Away Challenge has an affiliate program. It’s one of the few affiliate programs that pay 100% commission to its affiliates.
ClickFunnels affiliate program is a high-ticket affiliate program since it’s built on a value ladder. If you refer someone to the OFA Challenge, you’ll be entitled to a commission for everything else they buy from ClickFunnels in the future.
It’s the same high-ticket affiliate program structure Legendary Marketer uses. That’s why it’s great for beginners.
Learn why high-ticket affiliate marketing is the best way to learn while you earn.
Yes, you can. But only the old pre-recorded video content, as of this writing. The One Funnel Away Challenge is included in FunnelFlix.
With FunnelFlix, you’ll get access to the most incredible marketing, sales, personal development, and funnel training from around the world. And the old version of the OFA Challenge is among them. But if you want to gain access to the OFA Challenge 2.0, you can start here.
To access FunnelFlix, you need to upgrade to the ClickFunnels Platinum plan for $297/mo.
Yes, the One Funnel Away Challenge has a 30-day money-back guarantee. You just have to email their support team in the first 30 days to get your full refund of $100.
However, Russell believes this challenge will change your life, and you’ll get so much value out of it you won’t even think about getting a refund.
The One Funnel Away Challenge shows you how to craft your hook, story, and offers that generate cash. Then it teaches you how to target your desired audience in specific locations on social media sites like Facebook, Youtube, LinkedIn, and Instagram.
It’s a well-executed program that aims to help anyone succeed in their online businesses. And also getting good at building sales funnels.
If all this online business jargon is new to you, I would suggest you join Russell Brunson’s Free 5 Day Lead Challenge. It’s a top-notch beginners’ training to get you started generating leads (potential customers) for your business.
As a final note, the OFA Challenge is not for everyone. However, if you want to take your business to the next level and you’re passionate about implementing what you learn in this challenge, the OFA Challenge is definitely for you.
And if you’ve got the hang of building high-converting sales funnels, remember that you’re just one funnel away from your success.