Copy AI Review (2023): The Best AI Copywriting Tool?

Welcome to my Copy AI review.

Copy.ai is one of my favorite free AI writing tools. The user experience is excellent due to its simple interface. Additionally, it lets you organize your work by projects and folders. If you manage large teams for content writing, organizing your content is a must.

In this Copy.ai review, you’ll learn:

  • What Copy.ai is and what it does.
  • Real examples of some of its features and how to use them.
  • What I like about the software (and what I don’t like).
  • The pricing structure.
  • And more.

Artificial intelligence (AI) is not going away. Due to the constant evolution of technology, there’s a boom in AI writing software on the market.

Writing blog posts or other long-form content used to be a time-consuming activity. But thanks to these AI-powered tools, you can beat writer’s block and have an AI assistant at your side to help you get through the task.

Some AI SEO tools are also emerging on the market, helping bloggers, content writers, and SEOs craft content that ranks on Google.

However, in this article, I’ll focus solely on Copy.ai, its features, real-life examples, and everything else you need to know about the software.

Let’s begin this Copy.ai review.

What Is Copy AI?

Copy AI the best free AI writing software

Copy AI is an AI writing tool that uses human input to generate marketing copy and AI-written content. It uses machine learning and natural language processing to create engaging content with your desired tone of voice.

It’s an AI copywriting software that claims to help content writers create marketing copy and generate better content.

This AI copywriting software works with any type of content. It includes over 90 templates for:

  • Blog posts.
  • Articles.
  • Product descriptions.
  • Social media content.
  • Sales copy.
  • And more.

You can use Copy.ai to create ideas for new content or find inspiration for what to share next.

Copy.ai has been used by over four million digital entrepreneurs worldwide for everything from growing their businesses to creating new revenue streams.

While it was designed primarily for copywriters, it just launched a blog post wizard that uses AI to create full blog articles. Bloggers can now use the blog post generator to help them get rid of writer’s block and finish articles faster.

Copy AI also offers AI copywriter tools for the most creative freelance writer, featuring a Freestyle mode and personal tools like birthday cards, love letters, and more.

Copy AI Features Overview

Copy.ai is an AI copywriting tool that generates marketing copy in over 90 templates for short-form copy and a blog post generator. In this Copy.ai review, I’ll include all features along with a concise description of each.

Blog Post Wizard

Copy AI blog post wizard example

With Copy.ai’s blog post generator, you’ll be able to craft a decent and organized blog post within minutes.

You only have to type the title of your post, some relevant keywords you want to include, and the tone of voice. The software will generate a brief outline that you can tweak to your liking.

After deciding on the right outline for your article, Copy AI will generate talking points on each outline bulleted point. You can also change them the way you want.

Finally, the AI software will create a high-quality blog post in seconds. You only need to review it and check for factual or grammatical errors (if any).

Generating long-form content or an entire blog post with Copy AI is a topic for another article, so I won’t dive deep into it here.

Product Descriptions

  • Product Descriptions – Creating an appealing product description. This great tool also leverages a nice feature unique to the AI-software world: Supercharge—it lets you use any website to automatically generate a project brief, which can accelerate your results. It’s an excellent way to create enticing eCommerce product descriptions.

Digital Ad Copy

  • Ad Copy Variants – Brainstorm variations of your digital ad copy.
  • Facebook Headlines – Generate Facebook ad headlines for your business.
  • Facebook Link Descriptions – Write the link description of your Facebook ad.
  • Facebook Listicles – Create an attention-grabbing list post for Facebook.
  • Facebook Primary Text – Write the body text for your Facebook ad.
  • General Ad Copy – Brainstorm an outline for any type of ad.
  • Google Descriptions – Generate a description for your Google ad.
  • Google Headlines – Craft Google ad headlines that help you stand out.
  • LinkedIn Ad Copy – Generate a headline for your LinkedIn ad.

Startup Tools

  • Audience Refiner – Discover the right audience for your business.
  • Brand Mission – Discover the perfect mission for your brand or startup.
  • Brand Voice – Brainstorm words that characterize your brand.
  • Motto Generator – Discover the perfect motto for your brand.
  • Value Proposition – Find a better way to describe your business.

Website Copy

  • Call To Action – Discover the right call to action for your website.
  • Event Copy – Generate copy to promote an event.
  • Landing Page Hero Text – Craft the perfect hero text for your landing pages and sales pages.
  • Listicle – Discover a list of subtopics for any topic.
  • Meta Descriptions – Write better meta descriptions for your website.
  • Microcopy – Humanize text by applying microcopy best practices.
  • Question Generator – Generate engaging questions your target audience may have.
  • Social Proof Text – Create the perfect social proof copy for your website.
  • Subheader – Generate a subheader to compliment your hero text.
  • Testimonial Rewriter – Rewrite a testimonial to be more engaging.

Blog Tools

  • Blog Conclusion – Generate a conclusion for a blog article.
  • Blog Ideas – Brainstorm topics for blog articles.
  • Blog Intro – Write the intro for a blog article.
  • Blog Outline – Outline and organize your blog post or article.
  • Blog Title – Think of a great blog title for your article.
  • Blog Title (Listicle) – Find the perfect blog title for your listicle blog.
  • Bullet Point to Blog Section – Write an entire blog section based on a single bullet point.
  • Freestyle – Command a flexible AI to generate anything you need to be written.
  • Keyword Generator – Discover related keywords for any topic.

Email/Letter

  • Cancellation Email – Draft the perfect cancellation email.
  • Catchy Email Subject Lines – Create the perfect email subject lines.
  • Confirmation Emails – Write a tailored email confirmation email template to send to customers.
  • Follow-Up Email – Draft a follow-up email after a meeting.
  • Thank You Note – Write a heartfelt thank you note.
  • Welcome Email – Create a welcome email for new customers.

Social Media Tools

  • Add Emoji To List – Find the right emojis for any list.
  • Bullet Points – Draft an outline for your next social media post.
  • Carousel Post – Create a carousel post for a Facebook Page or Instagram.
  • Crazy YouTube Ideas – Brainstorm crazy video ideas.
  • Hashtag Generator – Find the best hashtags for your post.
  • Hook Generator – Discover a compelling hook for your video.
  • Instagram Captions – Create Instagram captions for a photo.
  • Instagram Product Showcase – Create copy for showcasing your product on Instagram.
  • Launch Your Product – Find the right words to launch a product or announce an event.
  • Relatable Experiences – Reach your audience with an experience they can relate to.
  • Short Text Hook – Brainstorm a short but powerful post for social media.
  • TikTok Brainstorm Topics – Brainstorm new topics for your content.
  • Video Call To Action – Make powerful calls to action for YouTube videos, TikToks, etc.
  • YouTube Description Intro – Generate a YouTube description with an engaging intro to get more views.
  • YouTube Video Title – Generate the perfect title for any video.

Sales Copy

  • Attention-Interest-Desire-Action – Write a compelling ad, email, or social media post with the famous AIDA framework.
  • Before-After-Bridge – Write Before-After-Bridge copy for email, ads, and social media posts.
  • Feature To Benefits – Extract your product’s benefits from a list of its features.
  • Feature-Advantage-Benefit – Write an ad that highlights your unique selling proposition.
  • Marketing Angles – Find new angles for your marketing.
  • Pain-Agitate-Solution – Rewrite the text to address a specific customer pain point.
  • Problem-Promise-Proof-Proposal – Draft an outline that follows the Problem-Promise-Proof-Proposal framework.
  • QUEST Copywriting – Draft a brief outline for an ad, email, or social media post.

Writing Tools

  • Adjective Accelerator – Find stronger alternatives for any adjective.
  • Analogy Generator – Find relatable analogies for any topic.
  • Bullet Point to Paragraph – Transform a bullet point outline into a full paragraph.
  • Cliffhanger – Add a cliffhanger to your paragraph.
  • Essay Intro – Write the introduction for an essay.
  • Essay Outline – Draft an outline for your essay.
  • Explain Like I’m 5 – Write a simpler version of your copy.
  • Hero Story Intro – Create a compelling story for your hero.
  • Hero Story Villain – Create a compelling story for your villain.
  • Passive To Active Voice – Rewrite copy in a more compelling, active voice.
  • Press Release Intros – Write an introduction for a press release.
  • Rewrite With Keywords – Rewrite your text with the included keywords.
  • Sentence Rewriter – Generate powerful alternatives for any sentence.
  • Simplify Sentences – Rephrase a sentence to have fewer words.
  • Template Generator – Generate a Template.
  • Tone Changer – Rewrite the text with the same meaning but a different tone.
  • Two Sentence Stories – Write an interesting story in only two sentences.
  • Verb Booster – Find stronger alternatives for any verb.

Brainstorming Tools

  • Growth Ideas – Brainstorm tactical growth strategies.
  • Name Generator – Brainstorm a name for your project or startup.
  • Next Product – Brainstorm ideas for your business’ next product.
  • Startup Ideas – Brainstorm new business ideas.
  • Viral Ideas – Brainstorm viral growth ideas.

Personal Tools

  • Birthday Card – Create a personal birthday card for someone you’re grateful for.
  • Clubhouse Bio – Generate a bio that’s interesting and memorable.
  • Cover Letter – Find the right words for a cover letter.
  • Love Letter – Write a love letter for a special day.
  • Resume Bullet Points – Generate bullet points for your accomplishments and responsibilities.
  • Shower Thoughts – Brainstorm unique shower thoughts on any topic.

Workflow Tools

  • Cold Sales Email and LinkedIn InMail – Share the LinkedIn profile of your contact and a brief description of your company, product, or service, and Copy.ai will identify the most relevant connections to write hyper-personalized messages.
  • SEO Website Copy – Enter your targeted keyword or phrase, a page summary, and the desired structure. The tool will do the rest, generating high-quality copy for each component.
  • Recruiting Outreach Email – Share the LinkedIn profile of a candidate, a summary of the role, and your company, and Copy.ai will automatically generate a personalized email that stands out in the inbox and helps you connect with top-caliber talent.

Your decision to purchase the tool shouldn’t be based on features alone. Its ease of use is equally important, as it can hinder the content creation process if you’re using large teams. Fortunately, Copy.ai is a relatively simple but powerful AI writing tool with an appealing and simple user interface.

Copy AI Real Examples

Here, I’ll show real-life examples of some of my Copy AI favorite tools.

Product Description Feature

Copy AI’s product description includes a unique approach to the AI writing tools industry. The Supercharge mode lets you grab the information on any website, creating an accurate description of it.

Copy AI product description supercharge apple

You only have to copy the product link into the text box, and Copy AI will create a project brief that includes:

  • The product’s name.
  • How you’d explain it to a five-year-old.
  • The product’s unique aspects.
  • Its target audience.
  • A call to action.
  • And a voice tone (professional, friendly, helpful, informative, etc.).
Copy AI create content button

After you click the Create Content button, the software generates more than four outputs based on the brief above.

Copy AI product description results apple

You can then combine the outputs to create a unique piece of content. Instead, if you like a particular result, you can generate more like it.

Copy AI More Like This button

If none of the results satisfy you, Copy AI lets you generate more content until you get the desired result.

This is a great feature, as you don’t need to enter any information.

Bullet Point To Blog Section

This Copy AI tool helps you generate a whole blog section or several paragraphs from the text you input.

Copy AI bullet point to blog section

You can also choose a tone of voice, such as friendly, luxury, relaxed, professional, bold, adventurous, witty, persuasive, and empathetic. The software even suggests you try other voice tones, including well-known personalities like Elon Musk.

Copy AI tone of voice

For this example, I chose the Professional tone.

After clicking the Create Content button, watch Copy AI magically generate AI-based content within a few seconds!

Copy AI magically creating copy

The software generated four results, but for the sake of simplicity, I chose the following to showcase in this review of Copy AI.

Artificial intelligence (AI) is a broad term that encompasses many types of technology. From smart assistants like Siri and Alexa to self-driving cars, AI has become ubiquitous in our daily lives.

But what does it mean for content marketers?

For example, when you search for information about a topic on Google, the search engine will suggest related searches based on what other users are searching for and clicking on. This is an example of machine learning — using algorithms and data to make predictions about future behavior. The same method can be used by content creators to create more targeted content and better understand how their readers feel about their content.

Now, for comparison, I generated more content with a Friendly tone of voice. Watch the difference!

If you're a writer and you're not already using artificial intelligence (AI) to help you write, you will soon be.

Content creators use artificial intelligence to help them write faster. They can focus on the creative aspects of their jobs, like research, inspiration and brainstorming. AI also helps writers create more content for their readers by providing unique ideas that humans might not think of.

The content creation industry is growing rapidly, and it's expected to continue increasing in the near future. In fact, an estimated 1 million jobs will be lost over the next decade due to automation.

Before you panic about losing your job to AI, here's why it's not all bad news:

The AI that helps writers create more content doesn't replace them entirely — it makes them more productive so they can write even more than before.

Artificial intelligence allows writers to focus on what they're best at — creativity and research — while letting computers handle repetitive tasks like formatting and data entry. This lets writers spend more time being creative and doing what they love instead of spending time on menial tasks like formatting blog posts or creating newsletters every week.

I didn’t edit any of the above outputs.

As you can see, the information generated using the Friendly tone of voice appears more engaging. Still, the text generated utilizing the Professional tone of voice is direct and gets to the point.

Like any other product that employs AI technology, this software is not without flaws. Whenever AI-powered tools generate facts (like the “1 million jobs will be lost…” in the example above), you must fact-check them. You don’t want to have incorrect and misleading content in your text.

Blog Ideas

If writer’s block affects you, you’re not alone. Fortunately, Copy AI can generate many blog post ideas from a single sentence.

Copy AI Blog Ideas feature example

The following single sentence generated 12 blog ideas: “Artificial intelligence is growing in many industries, and content creators use it to help them write faster.”

1. Meet the Robot That Helps Bloggers and Content Creators Generate Articles Faster: A blog about how content creators can use artificial intelligence to help them in their daily work.
2. How artificial intelligence will help you: a blog around how writers and content creators will be able to use artificial intelligence.
3. New AI Engine Helps You Write Faster: a blog about the new AI engine to make content creators more efficient.
4. AI Helps Content Creators Create Better Content: A blog about how AI can be used to help content creators with writing as well as other uses.
5. How AI is Changing the Content Creation Industry: A blog about artificial intelligence as it relates to content creation.
6. 3 Ways AI Can Boost Your Writing: A blog about how you can use AI to boost your writing.
7. How Can An AI Writer Help Me: a blog trying to explain in layman's terms the benefit of an AI writer.
8. Don't know what to say next? Use our AI assistant to help you: A blog about Project Phoebe for writing.
9. Artificial intelligence, welcome to the party: here's what it can and can't do for you.
10. All You Need to Know About Artificial Intelligence in 2018
11. My AI Personal Assistant Ditched Me and It Was Great: an article about the creators life story and how he created his own AI assistant.
12. Five Ways AI will Change Your Industry: A blog about how AI could revolutionize the following fields. Law/Legal, Finance, Healthcare, IT/Consulting and Education.

You can create a cluster of content around a particular keyword or subject with all these different results. Creating content grouped into clusters on a blog is an excellent way to convince Google to perceive you as an authority in the subject.

Attention-Interest-Desire-Action

The AIDA framework (Attention-Interest-Desire-Action) is one of the oldest marketing frameworks for creating content that sells.

You can use the Supercharge tool here, just like the Product Description feature. If you already have a landing page with the product you want to promote, type its URL in the text box and see Copy AI come up with a brief.

Every aspect of the brief can be tweaked to your liking, so ensure everything is how you want it.

Returning to our example of the Apple Macbook Pro 13, Copy AI generated 12 different AIDA copies, for which I included the first two.

Copy AI AIDA framework macbook pro example

Copy AI Pricing

Copy AI offers a straightforward plan with unlimited words, unlike many competitors. Moreover, they also offer a 7-day Free Trial of their premium package and a free-forever plan capped at 2,000 words per month.

Copy AI pricing plans

The Copy.ai pricing plans go as follows.

Free Plan

Copy AI Free Plan includes:

  • One user seat.
  • Blog post generator.
  • Over 90 copywriting tools.
  • Unlimited projects.
  • And a 7-day free trial of the Pro plan.

Pro Plan ($36/mo)

The Pro plan includes all the features above, including:

  • Unlimited words.
  • Five user seats.
  • Blog post wizard.
  • Priority support.
  • Access to the newest features.
  • And content support for over 25 languages.

This price reflects a yearly billing cycle with 25% off.

Purchasing a premium subscription could help you save a significant amount of money each month if you’re a business owner that employs freelance article writers. Copy.ai is worth the investment.

Get started with Copy AI.

Copy AI Free Trial

The best way to start with Copy AI is their 7-day free trial (no credit card details required). You not only get access to all their copywriting tools but also to the Blog Wizard tool to help you generate long-form blog posts.

During this time, you will have 7,000 words to use and access to all the features included with the Pro plan. This way, you can try out this service for yourself and see how it works.

Once the trial period ends, you will automatically be moved to the Free Plan, where you will get 2,000 words/month to use. In this free version, you won’t pay anything, and none of your existing documents will be deleted or modified in any way.

Compared to other top AI copywriting tools, Copy AI offers reasonable prices. If you like Copy AI and need to upgrade to the Pro plan, you’ll get some of the best prices on the market for the number of features.

Copy.ai Reviews

Copy AI reviews over 4 million professionals and teams choose Copy AI

Used by over 4 million content creators, Copy.ai provides one of the best software on the market to generate AI content.

With so many positive reviews of Copy.ai on the famous review website G2, you can rest assured this AI software is worth every penny.

Copy AI reviews testimonials

What I Like About Copy AI?

I use Copy AI to help me craft content on most of my blog posts. It’s a great marketing tool that can speed up your content creation, allowing you to create quality content in seconds.

The Bullet Point to Blog Section is definitely one of my favorite AI tools. The software expands on the description you write and can generate high-quality and well-written content.

Another feature that no other AI writing assistant has (that I’ve seen so far) is the Supercharge option, which allows you to enter the URL of a website. Then, the software will generate a product description or other template from the page without you having to submit any copy.

They also host weekly live demos demonstrating how to use Copy.ai. They’re free to watch, and you can even submit your topic request.

Their Facebook community is also an excellent place to get insights, use cases, special announcements from the founders, and advanced tips and training.

And if you’re on a custom pricing with over 300k words per month and are constantly writing, they even provide you with their uptime system status.

Copy AI status uptime updates

What I Don’t Like About Copy AI?

One common thing to all AI writing tools is that the content you generate will always be counted toward the overall quantity in the free plan, even if you don’t like it and want to generate more until you get your desired result.

With that in mind, you must use the tool cautiously to avoid running out of words in the free version without realizing it.

One feature of some of the best AI tools is integrating with Google Docs. Unfortunately, Copy.ai is not offering any integration whatsoever when writing this review.

Copy.ai doesn’t offer a plagiarism checker also, which is an essential tool for any content writer. However, most AI tools provide a plagiarism checker as a paid add-on. In light of this, you’ll be in good hands if you invest in a tool like Grammarly, which checks for grammar and includes an unlimited plagiarism checker.

Copy AI vs. Jasper AI

Jasper AI is one of the best Copy AI alternatives. However, there are some crucial differences between them.

Both Copy AI and Jasper AI are two beasts in the AI writing industry. They’re both powered by OpenAI’s GPT-3 API, using the latest technologies to generate written content.

Jasper AI allows you to use commands to instruct the software to write what you want, making it perfect for more creative endeavors. On the other hand, Copy.ai has an odd number of features and short-form content templates that can also help you write anything you need.

When using Jasper AI, I don’t personally use the commands but rather try to compose a piece of content like it were a puzzle. For this purpose, Copy.ai is a much better tool. Its Bullet Point to Blog Section generates enough quality content to create a blog post in no time.

In most cases, Copy.ai outputs are better and more professional than Jasper AI outputs and avoid repetitions.

Jasper AI does, however, have a lot of practical aspects that Copy.ai lacks, such as its integrations with Grammarly (free plan), Surfer SEO (paid), and a plagiarism checker (paid).

But in my honest opinion, if you get the Copy AI Pro plan and the Grammarly premium plan, you’ll get access to a powerful AI content creation tool with unlimited words and an unlimited plagiarism checker for a much lower price than Jasper AI.

If you’re interested in learning more about Jasper AI (one of the best Copy.ai alternatives), check out my Jasper review.

Copy.ai Review: Best AI Writing Tool?

Copy.ai is a brilliant tool for your company. I use Copy AI as my daily writing companion because it’s so easy to use and is a terrific investment for any business or brand that does marketing or content writing.

The templates and tools are ideal for helping you break out of a vicious circle and for putting the thoughts in your head and on the page in a logical order.

Thanks to Copy AI’s 90+ templates, the software caters to diverse content creators. I usually use less than five templates to give you an idea, as I find them enough for my needs.

However, you can also generate YouTube content ideas and descriptions, Instagram captions, love letters, resume bullet points, and much more. It’s easy to feel overwhelmed when considering everything you can accomplish with this software.

If you need an AI writer assistant, I believe you won’t get disappointed with Copy.ai.

Why not give it a try and create a free account?

Get started with Copy.ai 7-Day Free Trial.


Affiliate Disclosure: This post may contain affiliate links, and if you decide to buy any of the promoted products, I may receive a commission at no additional cost to you. By doing this, I might feel more inspired to continue writing on this blog. You can read our affiliate disclosure in our privacy policy.

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