7 Best AI Copywriting Software Tools (For Marketing Copy)

Last Updated on September 22, 2022 by Vasco Lourenço

The best AI copywriting software tools can help save your day, whether you need content for your website and product descriptions or you’re a freelancer working on several tasks for different clients.

The field of artificial intelligence has advanced to the point where, as a result of the development of AI writing tools, content writers, website owners, and marketers can now produce high-quality content in a fraction of the time and for a fraction of the cost.

From long-form AI writers to AI copywriting assistants, these tools are here to stay.

Along with describing the best AI copywriting software, I also explain what AI copywriting is, how it works, and what to look for when selecting these tools.

List Of The Best AI Copywriting Software Tools

Below is a list of the best Ai copywriting software tools you can find in this article:

  1. Jasper AI
  2. Copy AI
  3. Writesonic
  4. Anyword
  5. Rytr
  6. Copysmith
  7. Writecream

What Are The Best AI Copywriting Software Tools?

1. Jasper AI

Jasper best AI copywriting software tool

Formerly known as Jarvis, Jasper AI is one of the best and most well-known AI copywriting software programs. The AI software has undergone advanced training on industry best practices to provide content for more than 50 use cases.

The AI copywriting tool also has several templates to lead you step-by-step, incredibly speedy output, and a widely available support team to answer your questions promptly. This AI writing tool has been helping businesses in developing content across the globe.

You can type in a brief description of your needs using the Jasper AI command feature, which will take care of the rest independently. Additionally, the Jasper team developed Jasper Recipes to assist you in streamlining the generation of AI-generated content.

Japer AI can produce content for practically anything, such as:

  • Blog posts (from outlines to entire long-form articles)
  • Ad copy, profile bios, and social media content.
  • Proven marketing frameworks, such as AIDA and PAS.
  • Lists of features and product descriptions for online stores like Amazon.
  • Facebook and Google ads.
  • Instagram captions.
  • SEO-optimized meta descriptions and titles.
  • Personalized cold emails.
  • Over 50 copywriting templates.

In my Jasper AI review, I provide several examples of the output of Jasper. You can learn more by going straight to the “how Jasper AI works” section.

Jasper AI Key Features Making It The Best AI Copywriting Software

  • Long-form Editor – Generates lengthy documents (blog posts, articles, books, etc.) with the aid of AI.
  • AIDA (Attention, Interest, Desire, Action) Framework – Perfect for creating fresh marketing text ideas.
  • Content Improver – Helps you revise a piece of writing to make it more creative and interesting.
  • Sentence Expander – Transform a brief sentence into a wordy, interesting one.
  • SEO Title and Meta Description Generator – Helps you generate SEO meta descriptions and title tags.
  • Multiple Language Support – Jasper AI provides original content in over 25 different languages.
  • Unique Value Propositions – You can use this AI copywriting tool to succinctly and persuasively outline the advantages of your products and services.
  • Surfer SEO Integration – This is useful for researching keywords and preparing your content for search engine optimization.
  • Boss Mode – Beneficial for long-form blog content.

You can also check several Jasper AI alternatives that might be a good fit for your copywriting needs.

Pricing

Jasper AI pricing
  • Starter Plan – Starting at $29/mo for 20k words.
  • Boss Mode – Starting at $59/mo for 50k words.

Visit this link to get your Free 10,000 words using Jasper AI (this offer is not available on their website).

2. Copy AI

Copy AI the best free AI writing software

Copy AI, one of the best AI copywriting software tools, was co-founded in 2020 by Chris Lu and Paul Yacoubian. It is focused on tools and features for AI-assisted copywriting, with 90+ content types to choose from.

Both Copy AI’s user base and its staff have grown since the company’s founding. Copywriters, marketers, independent contractors, advertising agencies, and other companies are among its more than a million members today.

Copy AI is one of the best free AI copywriting tools that will help you end writer’s block. To help you quickly create your content, this AI copywriting program includes automated creativity tools.

With Copy AI, you can create:

  • Website copy.
  • Social media content.
  • Digital ad copy.
  • eCommerce copy.
  • Blog posts.
  • Sales copy.
  • And much more.

There are three fundamental steps to using Copy AI:

  1. Choose the copy type.
  2. Describe your product.
  3. Get the outputs, then edit them.

Several results are displayed at once, and you can rerun the app for more ideas.

To help you boost your creativity and produce remarkable content, Copy AI uses GPT-3, the most cutting-edge AI language model.

Read my in-depth Copy AI review to learn more about this tool.

Copy AI Key Features Making It The Best AI Copywriting Tool

  • Blog Post Generator – Just enter your post’s title and keyword, check your outline and key talking points and let Copy AI produce the first draft.
  • 90+ Content Types – Create more than 90 various kinds of web content.
  • Sentence Rewriter Tool – Once you write what needs to be revised and the tone is established, this AI writing assistant will rewrite it for you.
  • Call To Action – Find the ideal call to action for your website.
  • Brand Voice – List words that best describe your brand.
  • Paraphrasing Tool – It allows you to rephrase sentences quickly.
  • Landing Page Hero Text – Create the ideal text for sales and landing pages.
  • Meta Description Generator – The meta description will be immediately generated for you after you enter your chosen keywords and blog post title.
  • Boosts Email Open Rates – Create eye-opening email subject lines that increase email open rates.
  • Supports Over 25 Languages – Creating content in many languages is simple.

Pricing

Copy AI pricing

Copy AI provides a Free-forever plan, including:

  • 90+ copywriting tools.
  • Pro plan’s 7-day free trial.
  • Supports over 25 languages.
  • Unlimited projects.
  • 2,000 words per month.

Copy AI offers a unique and straightforward premium plan, the Pro plan (starts at $37/mo for 40k words):

  • 90+ copywriting tools.
  • Unlimited projects.
  • Blog post generator.
  • Priority email support.
  • 25+ languages.

3. Writesonic

Writesonic best AI copywriting tool

After gaining a sizable number of new clients, Writesonic quickly became well-known in the world of digital marketing. Writesonic soon became a go-to resource for copywriting needs for bloggers, marketers, eCommerce companies, and marketing agencies.

The main element that has contributed to its great success is the availability of numerous potent copywriting tools and features. Also, Writesonic uses the GPT-3 language learning model as part of its artificial intelligence technology for content creation.

In addition, the software team is constantly working on expanding the program’s capabilities. A Shopify plugin and a Chrome extension are a couple of these functionalities. Because of this, it makes sense to regard Writesonic as one of the top AI copywriting tools.

Writesonic Key Features Making It The Best AI Copywriting Software

  • Blog Post Generator – Writesonic has a blog generator. This category has all the information you need to write an intro, conclusion, and other blog sections.
  • Unlimited Projects – Writesonic lets you create and manage many projects. This tool enables you to create distinct projects for each client, which is helpful if you work for a marketing firm or have many clients. You’ll have no trouble organizing projects or finding what you need.
  • 70+ Writing Tools & Features – Writesonic offers 70+ copywriting tools. These technologies can generate content for blog articles, social media, ads, product descriptions, landing pages, and more.
  • Optimize Your Content – Writesonic offers all the typical content-making tools, plus an expander, summarizer, rephraser, grammar checker, and readability checker.
  • GPT-3 Technology – Writesonic uses GPT-3 by OpenAI. This technology helps you develop human-like content that converts better.
  • Supports Over 25 Languages – You can write copy in many languages.

Pricing

Writesonic price

Writesonic offers its AI writing services based on output quality: Premium, Good, Average, and Economy.

  • Free Trial – You get all 70+ AI templates and 25 languages with 2,500 words (Premium quality) or 6,250 words (Good quality).
  • Short-form (starts at $10/mo) – Includes all 70+ AI templates but no AI article writer. Starts at 120,000 words in Economy quality.
  • Long-form (starts at $13/mo) – Includes all features plus priority support and article rewrite. Starts at 190,000 words in Economy quality.

Get started with Writesonic’s Free Trial.

4. Anyword

Anyword best AI copywriting software

Anyword is here to remove any uncertainty from copywriting and automatically create the ideal wording for each of your unique clients. Ad text, landing/product pages, lengthy blog entries, emails, product descriptions, SMS messages, and other content can all be produced by this AI writer.

You need to submit your URL and a succinct product description in order to use the AI copywriting platform. After that, choose the content format, tone, and style you want.

When you click the “Generate” button, your AI copy will be classified and ranked according to how well it should function. You may either give this AI writer the instructions to create the variants you want or give it your own variants to compare.

Customer Personas are one of Anyword’s distinctive features. By identifying your target market, you can obtain AI-generated copy specifically targeting your desired clients. You can choose from various persona types, including college students or new mothers. You can always get the appropriate copy for the right audience by doing away with guesswork.

Check out my Anyword review to find out more about this AI technology.

Anyword Key Features Making It The Best AI Copywriting Tool

  • Suggestions for Original Text – Produces several text variations from a single query.
  • Preset Keyword Library – You can instruct the AI to make announcements about different promotions, like free delivery and new products.
  • Custom Keywords – This enables you to add relevant terms that you wish the AI writing software to include in its text suggestions.
  • Predictive Performance Score – Aids in verifying each text’s capabilities.
  • Personalization of Text – Generates the best wording for a specific audience to optimize your content.
  • Custom Mode – To match your highly effective live advertisements, you can teach the AI copywriting tool to produce text or material in your brand’s voice.
  • Website Personalization – On-site text is automatically optimized to ensure the right message gets to the right people at the right time.

Pricing

Anyword price
  • Free-Forever plan – Up to 1,000 words per month.
  • Basic (starts at $16/mo) – Starting at 15,000 word credits per month.
  • Data-Driven ($83/mo) – Includes 30,000 word credits per month.
  • Data-Driven ($266/mo) – Unlimited word credits per month.

5. Rytr

Rytr best ai writing software

Over a million copywriters, business owners, and marketers from some of the most well-known brands in the world have utilized Rytr.

The platform’s sophisticated language AI creates pertinent and unique content for various businesses. Regarding providing material to clients, there are more than 30 languages to choose from.

You can generate text for social media postings, blog posts, email subject lines, and product descriptions, among other use cases.

AIDA (Attention, Interest, Desire, and Action) and PAS (Problem, Agitate, Solve) are two scientific copywriting formulas that Rytr also uses to produce high-quality output that requires little to no editing.

Because it is also SEO-friendly, you can be sure that your content will rank highly in search engines.

To fine-tune your content and create the ideal piece of copywriting you require, you may also use editing capabilities like rephrase, shorten, and others.

With its built-in plagiarism checker, you don’t have to be afraid of your writing being copied.

Rytr Key Features Making It The Best AI Copywriting Software

  • Generates Blog Ideas and Outlines – You can find engaging blog, article, and essay topics with the help of this free AI copywriting software.
  • 30+ Templates – Makes writing more efficient.
  • Extensive Formatting – Ensure that readers can view the best parts of your writing.
  • Scientific Copywriting Formulas – Polishes your content, reducing the need to change it.
  • SEO Analyzer – Create excellent content briefs and select the most suitable keywords.
  • AI Text Completer – The AI text completer automatically creates the sentences and paragraphs in your text.
  • 20+ Tones of Voice – It will assist you in giving the reader the right impression.
  • Integrations – Utilize Rytr API to gain access to your preferred applications, such as Shopify and WordPress.
  • Chrome Extension – It will take you less time to write your blog posts, emails, and social media updates.

Pricing

Rytr pricing
  • Free plan – Up to 5,000 characters per month.
  • Saver plan ($9/mo) – Up to 50k characters.
  • Unlimited plan ($29/mo) – Unlimited characters.

6. Copysmith

Copysmith best ai writing software

With Copysmith, marketers can create content more quickly thanks to its effective AI-based content generator. Additionally, the software offers a simple method for sharing and promoting already developed material.

It offers several AI writing tools to assist you in producing different types of content. The article builder, one of its well-liked tools, allows users to create complete articles from the start.

The article creation tool creates original content following the user’s writing style using artificial intelligence algorithms. Its content enhancement template generates multiple content variations for even higher engagement and distribution.

You can create blog entries, sales pages, landing sites, social media captions, meta descriptions, and webinars quickly and easily using Copysmith.

Copysmith Key Features Making It The Best AI Copywriting Software

  • Article Summary – Reduces lengthy text into clear, succinct, and easy-to-read sentences.
  • Content Enhancer – This enables you to improve and polish your work before launch for improved performance.
  • Content Rewriter – Gives the existing content pieces a new voice by rewriting them.
  • Bulk Data Import and Export – enables you to import and export the product descriptions and brand content.
  • Unlimited Plagiarism Checks – Make sure you maintain as much originality in your content as possible.
  • Campaign Builder – This allows you to build and deploy your coherent campaigns quickly.
  • Team Collaboration – Offers team members a simple and speedy process.
  • Integrations – For seamless content development and launch, Copysmith connects with well-known marketing platforms like WordPress, Shopify, Google Ads, and Frase for seamless content development and launch.

Pricing

Copysmith pricing
  • Starter plan ($19/month) – Up to 40k words each month.
  • Professional plan ($59/month) – Up to 260k words per month.
  • Enterprise plan (custom quote) – Unlimited words.

7. Writecream

Writecream

Writecream is a wonderful tool for producing AI content tailored to a certain audience’s needs.

Suppose you are familiar with your prospect’s line of work, educational background, and professional experience. In that case, you’ll be able to customize your content so that it talks to them more directly, increasing the likelihood that they’ll convert.

You can also produce a large number of words in a short amount of time, combining customization with scalability to achieve excellent outcomes for your company.

Additionally, you have the ability to produce YouTube voice-overs and audio icebreakers, two features that are not included in the majority of AI copywriting software packages.


Also, Writecream offers an extensive input length, enabling you to rapidly produce large amounts of content while still providing the tool with the appropriate context.

Writecream Key Features Making It The Best AI Copywriting Software

  • 30 Copywriting Tools – Writecream provides users with 30 copywriting tools, such as digital ads copy, long-form editor, SEO tools, social media content, podcasts, YouTube video script, and more.
  • Icebreakers – Create effective backlink requests, LinkedIn InMails, and cold emails.
  • Voice-overs – Create podcasts and voiceovers for YouTube that will help you stand out from the competition.
  • Mobile App & Browser Extension – No matter where you are, using Writecream is simple, thanks to a mobile app and a browser plugin.
  • 75+ Languages – Writecream supports a staggering number of over 75 languages.

Pricing

Writecream pricing

Writecream offers a Free-Forever plan that allows you to try every copywriting content template.

  • Free-Forever ($0/mo) – 20 credits.
  • Standard ($49/mo) – 200 credits.
  • Extended ($69/mo) – 750 credits.
  • Unlimited ($29/mo) – Unlimited credits.

What Are AI Copywriting Software Tools?

An AI copywriting tool is software that assists you in producing engaging material that is simple to utilize on your website, blog, or social media profiles. You probably already know that creating content takes a lot of time and effort, which is why many people turn to AI copywriting tools.

The main purpose of an AI copywriting tool is to help you create content for your business, whether it’s promotional or informational. Some tools do this by analyzing the data from your website and social media accounts, then using this information to create new ideas for you.

You can then choose which ones make sense for your company and use them in your writing. The best thing about these AI tools is that they understand what works best for your audience, allowing you to write content that people actually want to read.

You might also consider checking some SEO copywriting tips to help your content stand out and rank better on search engines.

What Can AI Copywriters Do?

AI copywriting tools are designed to produce text for various purposes, including website landing pages, long-form blogs and essays, social media captions, ad copy, and product descriptions.

The most typical features and kinds of content these tools create are as follows:

  • Blog titles, summaries, intros, conclusions, and entire blog posts.
  • Summary, expansion, and rephrasing of blog posts and articles.
  • Sales pages, meta descriptions, and landing pages for websites.
  • Captions for social media posts, hashtags, copy for advertisements, profiles, and titles for videos.
  • Product characteristics and advantages lists, as well as eCommerce product descriptions.
  • Email copy for email marketing campaigns and sales emails.
  • Some tools even generate jokes, poems, song lyrics, and other miscellaneous content.

A lot of AI copywriting tools claim they can create flawless content that is identical to human-written content.

Additionally, they guarantee that it will be free of plagiarism, well-formatted, and SEO and conversion-optimized. All of this can be done quickly, with little involvement from you, and for a much lower price.

However, copywriting is a subtle and challenging process that entails much more than just using keywords and producing language that reads well.

Compelling copywriting is a high-income skill and the foundation of effective digital marketing, regardless of the channels you use or the type of your business.

It’s difficult to imagine entrusting all of your copywriting and content quality to AI, given the significant risks involved. Nonetheless, the stated efficiency, great quality, and low cost are all enticing benefits.

How Does AI Copywriting Software Work?

Copywriting is a mysterious art.

It’s difficult to explain how copywriters make their work come to life, but the best ones have a remarkable talent for engaging their audience and persuading them to buy whatever it is they’re selling. As a result, copywriters are in high demand — especially for companies that need help creating sales-focused content.

But the task of writing content isn’t getting any easier. With thousands of customers and products to cover, one person can’t write all the content your company needs. And even if you could hire a team of writers, it would be very expensive.

That’s why many companies turn to AI-powered copywriting software instead.

AI copywriting technologies use machine learning and natural language processing (NLP) to write copy tailored to a certain format, style, and tone.

Processing vast amounts of data and identifying patterns within that data are the two main components of machine learning, which is how artificial intelligence programs ‘learn.’ It then uses that data to generate material that it determines to be a statistically probable result based on the inputs provided by the individual utilizing the software.

Thanks to machine learning, artificial intelligence software has learned how to duplicate and produce written content that is surprisingly similar to the natural language patterns used by humans.

Natural Language Processing is a subfield of artificial intelligence and computer science that integrates statistical learning, machine learning, and deep learning models with computational linguistics.

This combination enables computers to comprehend language in the form of both speech data and text, enabling them to grasp it in a manner comparable to that of humans, at least to some extent. They can even infer the speaker’s intention and sentiment based on minute linguistic nuances present in the conversation.

Many of the computer programs that we use regularly make use of NLP. Siri, Alexa, and Google all employ natural language processing to understand better the spoken instructions you give them. Google Translate uses NLP to translate text, while chatbots used for customer care use NLP to answer your inquiries.

What is GPT-3?

Generative Pre-trained Transformer 3 (GPT-3) is a deep learning-based autoregressive language model that creates text that resembles human speech.

Using this GPT-3 framework, developers can create several copywriting software platforms.

This open-source artificial intelligence program was developed by OpenAI using deep learning to the fullest extent, enabling it to generate text in response to particular inputs.

GPT-3 can be used to generate content for business owners and entrepreneurs who want to improve their social media marketing approach using AI copywriting tools.

Additionally, tools that use GPT-3 can incorporate other API software, enabling a more fluid workflow.

5 AI Copywriting Software Features to Consider

A great AI copywriting tool will offer a variety of capabilities to help you write better content, from developing SEO-optimized material to making bullet points that can help increase product conversions.

Here are the top 5 characteristics to consider while selecting the best AI copywriting tool for your business.

1. Templates

When creating ad copy, social media captions, and short-form content, templates can help you save time.

The top AI copywriting tools will give you access to a wide range of premade templates and the option to design your own templates that you may use going forward.

While some AI copywriting tools just offer basic templates, others will offer more sophisticated templates that you may build upon to produce a variety of material.

Having access to a variety of templates can help you save a ton of time on tasks like writing a content piece’s introduction or developing product descriptions for Amazon or Shopify.

2. Natural Language Processing

The term “natural language processing” (NLP) describes a computer’s capacity to comprehend human language, including using different forms of the language to refer to the same concepts.

It also entails comprehending a word’s meaning concerning the particular context in which it is used.

Natural language processing is crucial in any AI copywriting tool, whether you’re producing product descriptions that are interesting and educational or SEO-optimizing writing marketing copy.

This essentially means that you may produce material that reads as though a human wrote it without compromising the information’s quality or accuracy.

3. Brand Voice

When it comes to writing text, using an AI article writer to assist in the content development process can help you save a significant amount of time.

When employing a generic tone of voice that is found in an AI copywriting tool, it might be difficult to keep a consistent brand voice. This is one of the drawbacks of using an AI copywriting tool.

The finest tools will contain functions that let you keep a consistent brand voice, such as the ability to input the tone you wish to use while the material is being generated. These functions are essential for maintaining brand loyalty.

It is also possible to use a well-known person as your “author” (see Jasper AI), which will allow that person’s voice to be reflected in your writing.

4. Long-Form Content

When you want to write lengthy blog posts or even video sales letters, templates won’t work.

It is necessary for an AI writer to be able to quickly create long-form writing that delves deep into the topic of marketing a product or service with only a few clicks.

For content creators and bloggers that create a lot of long-form content, an AI copywriting tool that can produce this type of writing can be a godsend.

Long-form content generation makes the process of writing much simpler, mainly because some of the tools used in the content creation process also include a plagiarism checker as part of the package.

5. Language Support

In today’s world, content marketers frequently make use of AI technologies to generate content in a variety of languages. This is an excellent way to reach a larger audience and increase your readership.

A tool that can function in several languages is an absolute necessity for anyone working as a freelancer or on a marketing team that interacts with clients from other countries.

In addition, integrating a tool with a company’s workflow can save both time and money, mainly if the company works in various languages.

Best AI Copywriting Software Tools: Conclusion

Hopefully, this article on the best AI copywriting tools has given you some important knowledge about using AI in your copywriting content.

Whether you’re using AI content writing software tools or other methods to create articles, it’s imperative to make sure that your content is as engaging and instructional as possible.

Furthermore, it’s important to remember that these copywriting AI tools are only assistants. Only you can determine how well the piece turns out. Editing and fact-checking content is a constant necessity. However, it can be a fantastic strategy to overcome writer’s block and complete more work in a shorter amount of time.

One thing is certain: These top AI copywriting tools will enable you to create SEO-optimized content and long-form material with fewer grammatical errors than most inexperienced content marketers.


Vasco Lourenço

Vasco Lourenço is a digital entrepreneur and created his blog vaslou.com to inspire people to start their online business journey. Besides writing on his blog, Vasco delights in playing the piano and composing music.

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