Digital Marketing

7 Best Hubspot Alternatives To Help You Master Your Digital Marketing Game

best HubSpot alternatives and competitors

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You may have heard of HubSpot if you’ve ever needed a platform for marketing, sales, or customer service. However, with so many all-in-one platforms available, you might wonder which is the right fit for you.

To help you out, I’m putting together a list of the best HubSpot alternatives, starting with my top 3 picks.

Best Overall

gohighlevel logo


The best solution for agencies with unlimited clients, funnels, and automation features.

Best Funnel Builder

ClickFunnels logo


Create beautiful funnels with the most popular all-in-one solution for marketers.

Best for Small Businesses

Keap logo


Create marketing automation campaigns and reach your customers wherever they are.

HubSpot is a popular CRM platform, but it may not be the right fit for every business. Whether you’re looking for a more affordable option, a platform with more features, or one that better suits your specific needs, there are many alternatives to HubSpot available.

In this article, I explore some of the top HubSpot alternatives on the market and provide an in-depth look at their features and capabilities.

What Is HubSpot?


HubSpot is an all-in-one marketing platform that includes inbound marketing, sales, and customer service features to help businesses attract, engage, and delight customers.

It offers a range of powerful features, including a CRM (customer relationship management), website builder, lead capture and nurturing tools, email marketing, and integrations with other tools you might use, like payment processors and social media platforms.

HubSpot’s inbound approach is based on the idea that the best way to grow your business is to create valuable, helpful content that attracts the right people to your website and converts them into faithful customers.

By using HubSpot, you can manage all of your marketing efforts in one place, including building sales funnels, sending out email campaigns, and supporting customers. This way, you can get a complete view of your customer interactions and make data-driven decisions to improve your results.

One of the standout features of HubSpot is its visual builder, which makes it easy to create custom workflows and automations without any coding knowledge. This makes it possible to automate repetitive tasks, like follow-ups and appointment reminders, so you can focus on the most important tasks to grow your business.

However, all these features come at a high price, especially if you already have an extensive email list. And this takes me to the next section of this article—HubSpot disadvantages.

HubSpot Disadvantages

HubSpot is a pioneer in inbound marketing, sales, and customer services, offering a range of features for businesses of all sizes.

However, as with any platform, HubSpot does have some disadvantages and drawbacks.

  • High Cost: HubSpot is one of the market’s more expensive marketing, sales, and customer service platforms. The cost can be a barrier for small businesses or startups, especially those on a tight budget.
  • Steep learning curve: HubSpot is a feature-rich platform with many capabilities, but that also means a steep learning curve involves using it effectively. It can be overwhelming for beginners, especially those without a marketing or technical background.
  • Limited customization options: HubSpot offers a range of templates and drag-and-drop tools to make it easy to create pages, but customization options are limited compared to other platforms. This can be frustrating for businesses that want to create a unique look and feel for their website.
  • Integration issues: While HubSpot integrates with several other tools, it doesn’t integrate with all tools, and there have been reports of integration issues with some tools. On the other hand, remember that you must have an active account with those tools, which increases your overall price.
  • Limited reporting options: While HubSpot offers some reporting capabilities, they are limited compared to other platforms. This can be a problem for businesses that want to track and analyze their results in more detail.
  • Slow loading times: Some users have reported slow loading times when using HubSpot, which can be frustrating and impact the user experience.

With an average of 3.5 stars on Trustpilot, you can read many unhappy customers complaining about pricing and how expensive it is.

Nonetheless, the HubSpot free CRM allows you to try the software without commitment but has many limitations.

HubSpot pricing

HubSpot is tailored to enterprises with a big budget and thousands of dollars to spend on the tool. Because of that, it’s not beginner-friendly marketing software for small businesses.

With that said, let’s look at the best HubSpot alternatives.

What Are The Best HubSpot Alternatives?

1. HighLevel (Best Alternative to HubSpot)

Go highlevel all in one marketing platform

GoHighLevel is a comprehensive platform that combines all your business tools into one place. It offers a range of agency features, including CRM, project management, automation, and a visual builder that makes it super easy to create custom workflows and automations.

The platform is designed to be highly customizable and scalable, so it’s an excellent option for businesses of all sizes.

As the best HubSpot alternative, HighLevel is best suited for agencies. It lets you manage unlimited clients for a fixed monthly fee, offering SMS and email marketing automation, social media management, website builder, membership and paid courses, affiliate program management, payments, analytics, and more.

You can read more about this HubSpot competitor in my GoHighLevel review.

HighLevel Key Features Making It The Best HubSpot Alternative For Marketing Automation

  • Built For Agencies – GoHighLevel is specifically designed for agencies, making it easy for you to manage multiple clients and projects from one central location.
  • Reselling & White Label Options – The software offers reselling and white label options, so you can offer the platform to your own clients and brand it as your own.
  • Mobile App – GoHighLevel has a mobile app to let you manage your funnels, clients, and projects from anywhere, at any time.
  • Booking & Appointments – This sales automation software includes a booking and appointment system, making it easy for your clients to schedule appointments without needing a separate tool.
  • Reputation Management – HighLevel includes reputation management tools, so you can manage and monitor your online reputation and respond to customer feedback, reviews, and comments.
  • Workflow Automations – It includes powerful workflow and automation features to help you automate repetitive tasks and streamline your processes, freeing up time to focus on other tasks.
  • Email Marketing Tools – Features a powerful email marketing tool with tons of email templates to help you create automation and drip campaigns.
  • SMS Marketing Automation – You can nurture your leads through email marketing and SMS campaigns.
  • Unlimited Sales Funnels – This alternative to HubSpot allows you to create unlimited sales funnels and landing pages.
  • Unlimited Contacts – Unlike HubSpot, HighLevel allows you to manage unlimited contacts and clients, featuring the perfect contact management system.


HighLevel stands out as one of the top HubSpot competitors as it offers the same marketing automation service with unrestricted usage and a much more affordable price.

GoHighLevel pricing plan Agency Starter account
GoHighLevel pricing plan Agency Unlimited account
GoHighLevel pricing plan White Label Mobile App (Agency Pro)
  • Agency Starter Account ($97/mo) – Manage single accounts or your own agency.
  • Agency Unlimited Account ($297/mo) – Manage unlimited sub-accounts and add a branded desktop app with your own domain name. You can further customize the platform.

For an additional $497 per month, Agency Unlimited plan customers can upgrade to a white-labeled mobile app and a personalized zap. With personalized zaps, you may connect any application to Zapier. You must contact the sales team for this upgrade.

Also, don’t forget to look at the top GoHighLevel alternatives.

2. ClickFunnels (Top HubSpot Alternative for Building Funnels)


ClickFunnels is known as the original marketing funnel-building software and was specifically designed to help you create high-converting sales funnels. It offers a range of templates and drag-and-drop tools to make it easy for marketing and sales teams to create landing pages, pop-ups, and funnels optimized for conversion.

Its integrations with other tools, like email providers and payment processors, make it a one-stop shop for your funnel-building needs. And its marketing automation tools allow you to nurture your leads and existing customers wherever they are.

Besides featuring robust marketing automation software, it’s an excellent HubSpot alternative for lead generation for eCommerce businesses.

Learn more about this CRM software in my ClickFunnels review.

ClickFunnels Key Features Making It The Best HubSpot Alternative

  • Easy-to-use Drag-and-drop Builder – ClickFunnels offers an intuitive drag-and-drop builder that makes it easy to create custom pages and marketing funnels, even if you don’t have any coding knowledge.
  • Pre-built Templates – It comes with a range of pre-built templates that you can use as a starting point for your own funnels, so you don’t have to start from scratch.
  • Integrations With Popular Payment Processors – ClickFunnels integrates with popular payment processors like PayPal, Stripe, Keap, Easy Pay Direct, Recurly, and NMI, so you can quickly sell products and services directly from your funnels.
  • Advanced Analytics – It offers advanced marketing analytics and reporting capabilities, so you can track your funnel performance and use customer data to make data-driven decisions to improve your results.
  • A/B Testing – ClickFunnels makes it easy to A/B test your funnels, so you can determine which elements work best and optimize your funnels for maximum results.
  • Built-in Email Marketing – It has a built-in email marketing platform that makes it easy to send targeted, personalized emails to your audience. Thanks to its email templates, it allows you to send engaging automated email campaigns to improve conversion rates.
  • Membership Site Builder – ClickFunnels includes a membership site builder so that you can create and manage your own online course, membership site, or coaching program with ease.


ClickFunnels offers three straightforward pricing plans to all businesses.

ClickFunnels pricing
  • Basic ($127/mo) – 1 website and domain, 20 funnels, and 10,000 contacts.
  • Pro ($157/mo) – 1 website and 3 domains, 100 funnels, and 25,000 contacts.
  • Funnel Hacker ($208/mo) – 3 websites with unlimited funnels, 9 domains, and 200,000 contacts.

The annual plans help you save hundreds of dollars per year, making them the most affordable choice.

Fortunately, you can try the software with their 14-day free trial. And you can cancel at any time.

3. Keap (Best HubSpot Alternative for Small Business)


Keap (formerly Infusionsoft) is a powerful CRM and marketing automation platform designed explicitly for small business owners. It helps businesses automate and streamline their sales, marketing, and customer service processes.

As one of the top HubSpot Marketing Hub alternatives, the platform offers a suite of tools, including email marketing, lead capture and management, appointment scheduling, and e-commerce functionality.

With Keap, businesses can manage their customer interactions and data in one centralized location, allowing them to build stronger relationships and improve their overall customer experience.

Additionally, the software provides robust reporting and analytics capabilities to help businesses understand their customers and make informed decisions.

Keap also lets you create custom web forms and send marketing campaigns, like follow-ups and appointment reminders, so you can focus on what you do best—running your business.

Keap Features, Making It One Of The Best HubSpot CRM Alternatives

  • Lead Management – Keap provides a centralized database for managing and nurturing leads, allowing businesses to track their interactions and progress through the sales funnel.
  • Marketing Automation – The platform offers a range of automated marketing channels, including email marketing, SMS marketing, and social media integration.
  • eCommerce Business – Keap integrates with popular eCommerce platforms to allow businesses to manage their sales CRM system and orders from within the software.
  • Appointments – This CRM tool has a built-in appointment scheduling system, making it easier for businesses to manage their schedules and book appointments with clients.
  • Reporting and Analytics – The platform provides comprehensive reporting and analytics capabilities, including sales tracking, lead scoring, and customer behavior analysis.
  • Integrations – Keap integrates with many popular business tools, including Zapier, Google Sheets, and Stripe, to help businesses streamline their workflows and improve productivity.
  • Customer Service – The software offers a help desk and ticketing system to manage customer inquiries and support requests.


Like other HubSpot competitors, Keap offers its services for much more affordable pricing.

Keap pricing

Although they don’t have a free plan, you can sign up for a 14-day free trial (no credit card added).

  • Pro ($149/mo) – Starts at 1,500 contacts and lets you use most features.
  • Max ($199/mo) – Starts at 2,500 contacts and gives you access to all features.

Don’t forget to check the best Keap alternatives.

4. ActiveCampaign

ActiveCampaign best HubSpot alternative

ActiveCampaign is a customer relationship management software that offers businesses a range of marketing, sales, and customer service tools. It provides an all-in-one solution for businesses looking to automate and streamline customer interactions.

One of the key advantages of ActiveCampaign over HubSpot is its flexibility and customization options. With ActiveCampaign, businesses can tailor their automation workflow rules to their specific needs, whereas HubSpot can sometimes feel limiting for businesses that require more complex processes.

Another major advantage of ActiveCampaign is its affordability, especially for small businesses. It offers a range of pricing options that are more accessible and cost-effective than HubSpot’s, making it an excellent alternative for businesses on a budget.

Additionally, ActiveCampaign strongly focuses on eCommerce, offering robust integrations with popular eCommerce platforms and tools, such as BigCommerce and Shopify, to help businesses manage their sales and orders more effectively.

ActiveCampaign Key Features Making It The Best HubSpot Competitor

  • Advanced Automation – ActiveCampaign offers a robust automation platform, allowing businesses to create complex workflows and automate email marketing and lead nurturing tasks.
  • Integrations – The platform integrates with many popular business tools, including Shopify, WooCommerce, and BigCommerce, to help businesses streamline their workflows.
  • Affordable Pricing – ActiveCampaign offers a range of pricing options that are more accessible and cost-effective than HubSpot, making it an excellent alternative for businesses on a budget.
  • Multi-Channel Marketing – ActiveCampaign supports multiple marketing channels, including email and social media, making it a comprehensive business automation tool.
  • Data and Analytics – The platform provides comprehensive reporting and analytics capabilities, including sales tracking, lead scoring, and customer behavior analysis.
  • Customer Experience – ActiveCampaign has a strong focus on customer experience, providing businesses with the tools they need to build strong relationships and improve overall customer engagement.


ActiveCampaign has many pricing plans depending on your needs. They have prices for email and marketing automation, CRM and sales engagement, and bundles.

ActiveCampaign pricing

Email & Marketing Automation

  • Lite ($29/mo) – Best for solopreneurs. It includes the most basic features, such as email marketing automation, inline forms, site tracking, and API access.
  • Plus ($49/mo) – Best for small businesses. It includes landing pages, lead scoring, Facebook custom audiences, pop-ups, and eCommerce integrations.
  • Professional ($149/mo) – Best for teams that want to grow and optimize their marketing efforts. It includes predictive sending, split automation features, Salesforce and Microsoft Dynamics 365 integrations, and more advanced features.
  • Enterprise – The Enterprise plan is best for teams in larger organizations. You get access to all features plus custom reporting, single sign-on, uptime SLA, and more. The price varies according to the customization you require.

CRM & Sales Engagement

  • Plus ($19/mo) – Best for small teams for lead management. It includes sales automation, pipeline management, and task management and reporting.
  • Professional ($49/mo) – Best for growing teams that want to close deals faster. It includes sentiment analysis, Facebook Lead Ads, automation maps, split automation, and sales engagement automation.
  • Enterprise – Best for scaling teams. Get all previous features plus your own customizations.


  • Plus ($93/mo) – Get all your marketing and sales automation features in one package. It includes landing pages, APIs, event tracking, and more.
  • Professional ($386/mo) – Get all professional features in a single bundle.

Besides chat support, you can email the support team with your queries 24/7, regardless of the plan you choose.

Unfortunately, ActiveCampaign doesn’t offer a free plan. But you can start a free demo to test the software.

5. Wishpond


Wishpond is a marketing automation software designed to help small businesses grow and succeed. As one of the best CRM tools, it offers a comprehensive suite of sales and marketing features, including lead generation tools, email marketing tools, and marketing funnels.

This CRM software features a user-friendly interface and a drag-and-drop automation builder, making it easy for businesses to create custom workflows and send automated campaigns.

As an alternative to HubSpot, Wishpond integrates with thousands of popular business tools, such as WordPress, Google Calendar, Shopify, Keap, ActiveCampaign, Google Analytics, Slack, and others. This helps businesses streamline their workflows and improve their overall productivity.

With Wishpond, a marketing team can capture and manage leads using landing pages, forms, and pop-ups and track their success with robust analytics and reporting capabilities.

Whether businesses want to drive more traffic, generate more leads, or improve their customer experience, this HubSpot alternative provides the tools and functionality they need.

Wishpond Key Features Making It One Of The Top HubSpot Alternatives

  • Lead Generation – Wishpond provides a suite of lead management tools, including forms, landing pages, and pop-ups, to help businesses capture and manage leads effectively.
  • Marketing Automation – With its drag-and-drop automation builder, Wishpond makes it easy for businesses to automate and streamline their sales and marketing processes.
  • Third-Party Integrations – The platform integrates with a wide range of popular business tools to enhance business workflows.
  • Data Insights – This CRM software provides businesses with powerful reporting and analytics features, including lead scoring, customer behavior analysis, contact data, and conversion tracking. It can help your sales team create more effective campaigns.
  • Affordable Pricing – Wishpond offers an affordable and accessible alternative to more expensive marketing automation solutions, making it one of the top HubSpot CRM alternatives.


Wishpond pricing plans
  • Starting Out ($49/mo) – With a maximum of 1,000 leads, you can create unlimited landing pages, pop-ups, and social contests. Get access to email drip campaigns and marketing automation features.
  • Everything You Need ($99/mo) – It includes all features from the previous plan, plus A/B testing, API access, unlimited user accounts, and a maximum of 2,500 leads.
  • Rapid Growth ($199/mo) – The price starts at 10,000 leads. This plan includes all features from the previous plans, plus premium customer support and implementation coaching.

Although there is no free plan, you can speak with the sales team before committing to a premium subscription.

6. EngageBay (Best Free HubSpot Alternative)


EngageBay is an all-in-one customer engagement and growth platform that helps businesses connect and engage with their customers.

It offers a range of tools, including marketing automation, CRM software, inbound marketing, a help desk, and free live chat, all within a single platform. This gives sales and marketing teams a 360-degree view of their customers and interactions, providing them with the information they need to personalize and improve their customer experience.

EngageBay’s Marketing Bay tools allow businesses to automate and streamline their marketing processes, including lead nurturing and scoring, bulk SMS marketing, email sequences, and push notifications.

The platform’s CRM & Sales Bay features help businesses manage their customer interactions and sales processes, while the help desk and live chat features enable businesses to provide prompt and effective customer support.

Being one of the top HubSpot alternatives, EngageBay gives businesses access to a comprehensive and integrated solution for growing their online businesses and engaging with their customers.

EngageBay Top Features, Making It The Best HubSpot Alternative

  • All-in-One Suite – EngageBay offers an all-in-one customer engagement and growth platform, combining marketing automation, CRM, help desk, and live chat in one place.
  • Marketing Bay – The marketing automation platform provided by EngageBay allows businesses to automate their marketing tasks, lead generation/nurturing, and customer service workflows.
  • CRM & Sales Bay – The CRM features of EngageBay provide businesses with the tools they need to manage customer interactions and track customer behavior.
  • Service Bay – The help desk and live chat features of EngageBay help businesses provide prompt and effective customer support. You can access tools such as unlimited widgets, email transcripts, chat shortcuts, and more.
  • Resources – EngageBay offers a wealth of resources, including a knowledge base and community forum, to help businesses make the most of their platform.
  • Free Tools – EngageBay provides businesses with access to various free tools, including a UTM builder and an email signature, tracker, and validator.


EngageBay pricing plans

EngageBay is one of the few HubSpot alternatives offering a free-forever plan.

  • Free – Up to 250 contacts. Access email marketing tools, including newsletters and sequences. Create landing pages and get live chat support.
  • Basic ($12.74/mo) – Up to 750 contacts. Leverage engaging email templates, web pop-ups, lead scoring, SMS marketing, social media management, and a landing page builder.
  • Growth ($42.49/mo) – Up to 5,000 contacts. Includes marketing automation, push notifications, A/B testing, custom domain, call records, and products.
  • Pro ($84.99/mo) – Unlimited contacts. Access web analytics, role management, custom reporting, a dedicated account manager, and phone support.

7. Zoho CRM

Zoho CRM

Zoho CRM is an all-in-one customer relationship management tool that helps businesses streamline their sales, marketing, and customer service efforts.

From small businesses to large enterprises, Zoho CRM can manage their interactions with current and potential customers. With this HubSpot alternative, you can organize your customer information in a single place, automate your sales and marketing processes, and track your performance.

The platform is accessible from any device, making it easy to stay connected to your customers and your team, no matter where you are.

Zoho CRM offers a range of features, including lead management, opportunity management, account management, contact management, and more. You can also customize the platform to meet your specific needs, with various integrations available.

Additionally, Zoho CRM provides robust reporting and analytics capabilities, allowing you to gain insights into your business and make data-driven decisions.

Whether you’re looking to increase sales, improve customer satisfaction, or streamline your operations, Zoho CRM has the tools and features you need to achieve your goals.

Zoho CRM Features That Make It The Best Alternative to HubSpot

  • Lead Management – Zoho CRM provides tools to capture, track, and manage leads effectively.
  • Omnichannel Marketing – Engage prospects and customers in real-time through email, phone, social media, or customer portals.
  • Opportunity Management – Helps businesses track their visual sales pipelines and manage opportunities from lead to close.
  • Sales Forecasting – Helps businesses forecast their future sales, so they can make informed decisions.
  • Marketing Automation – Automates marketing tasks, such as email campaigns and lead nurturing, to save time and increase efficiency.
  • Customizable Dashboards and Reports – Provides customizable dashboards and reports to help businesses gain insights into their performance and make data-driven decisions.
  • Mobile App – Access customer data and manage sales activities on the go with Zoho CRM’s mobile app.
  • Integration With Other Zoho Apps – Zoho CRM integrates seamlessly with other Zoho apps, such as Zoho Books, Zoho Campaigns, and more.
  • Multi-Language and Currency Support – Supports multiple languages and currencies, making it a great option for businesses with a global presence.


Zoho CRM pricing
  • Standard ($14/mo) – Best for basic automations.
  • Professional ($23/mo) – Get advanced features such as CRM for Google Ads, field-level security, custom reports, and more.
  • Enterprise ($40/mo) – Get the complete CRM software with all the advanced features.
  • Ultimate ($52/mo) – Access Zoho Analytics.

You can get started with a free trial with no credit card required to test-drive the software.

HubSpot Alternatives FAQs

What CRM is better than HubSpot?

HighLevel stands as the best alternative to HubSpot. The platform lets you manage unlimited clients and contacts for a fixed price.

Furthermore, you get access to all marketing automation tools associated with growing a business, whether you need to manage social media accounts, send automated SMS and email campaigns, and more.

What is the cheapest alternative to HubSpot?

EngageBay is the cheapest HubSpot alternative and offers a free-forever plan. Premium plans start at $12.74 per month.

What is the best free HubSpot alternative?

EngageBay is the only HubSpot alternative that offers a lifetime free plan. The free version supports only 250 contacts, but you can use most marketing automation features.

The Best HubSpot Alternatives For Marketing Automation Software

So there you have it, the best HubSpot alternatives to help you choose the right platform for your business.

HubSpot might be a pioneer in the industry of inbound marketing automation. However, with so many HubSpot competitors emerging in the market offering more affordable prices, many businesses are turning to other platforms.

Whether you’re a small business owner, an eCommerce store, or a large enterprise, there’s an option here that’s right for you.

Vaslou is a passionate digital creator and blogger who loves to explore unique paths to generate online income. He’s also a musician, always looking for exciting paths to articulate his inventive spirit in the musical realm. When he’s not at work on his online endeavors, Vasco loves to delve into spiritual realms to become a better version of himself.

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