Artificial Intelligence

Pictory Review: Is This Online AI Video Editor Good For You?

Pictory review

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Welcome to my Pictory AI review.

In the age of digital marketing, captivating video content is key to capturing audiences’ attention. But creating professional videos can be a daunting task, especially for those with limited resources and experience.

Enter Pictory AI, an innovative platform that uses artificial intelligence to transform your text into engaging videos.

In this comprehensive Pictory review, I’ll explore Pictory AI’s features, ease of use, effectiveness, and overall, help you determine if this is the right AI video editor tool for your needs.

Pictory Review: What is Pictory AI?

Pictory AI review

Pictory AI is an AI-driven video creation platform that uses cutting-edge technology to transform text content into visually captivating videos.

It streamlines video production by automating the process and making it easy for users to generate videos for various purposes, such as marketing campaigns, social media, and even educational content.

The primary goal of Pictory AI is to help businesses and marketers create video content without needing advanced technical skills or investing in expensive equipment.

Some of the benefits include:

  • Time-saving.
  • Cost-effectiveness.
  • Content repurposing.
  • Accessibility.

But more on that later!

Who is Pictory AI for?

Given the extensive applications of this tool, it’s evident that it accommodates a diverse array of users.

No matter if you are a small business owner, a digital marketer on the rise, a content creator reaching for the stars, or an agency offering video services to clients and you need a shortcut, Pictory AI can be an invaluable tool in your marketing arsenal.

Additionally, Pictory AI can also be beneficial for:

  • Educators who want interactive and engaging content, no matter their audience.
  • Non-profit organizations looking to create impactful videos.
  • Freelancers looking for professional quality videos to showcase their work.
  • YouTubers who need to publish more videos on their YouTube channel.

This versatile and user-friendly video editing software makes it an excellent choice for anyone aiming to enhance their digital presence and engage their audience with high-quality video content.

Pictory AI Features

Diving into Pictory AI features, I’ll take a closer look at what makes this platform stand out. From video summarization to social media video generation, Pictory AI offers a variety of tools to cater to your video creation needs.

User Interface and Ease of Use

One of the highlights of Pictory AI is its user-friendly interface.

The platform is designed to be intuitive and easy to navigate, even for users with no prior video editing experience.

Pictory AI dashboard

The dashboard is clean and well-organized, making it simple to find the tools and features you need.

Because of this, creating videos with Pictory AI is a straightforward and simple process.

What you can do is choose between inputting your text content or selecting a pre-existing article. Then you can choose a template or a theme and let the AI work its magic.

The platform generates a video by selecting relevant images, videos, and animations to accompany the text, creating a professional-looking video in a matter of minutes.

Video Summarization

Pictory AI’s video summarization feature is designed to help you create concise and engaging video summaries of longer text context.

This feature is particularly beneficial for content creators who want to repurpose their blog posts or articles into videos that can be easily shared on social media platforms.

The AI technology in Pictory AI analyzes the text and identifies the most important and relevant points, creating a summarized video that effectively conveys the main message of the content.

Text to Video

Pictory AI article to video feature

The text-to-video feature is one of Pictory AI’s core features and offerings. This powerful tool allows you to convey any text content into a visually engaging video.

Pictory AI uses advanced AI algorithms to analyze the text, select appropriate visuals, and generate a video that seamlessly combines the two elements.

Pictory AI video editor timeline

This feature is perfect for people who want to create video content without needing advanced video editing skills or expensive software.

Social Media Video Generation Tool

In the era of social media platform dominance, where everyone is using TikTok, Facebook reels, or YouTube shorts, creating shareable videos is more important than ever.

Pictory AI’s social media video creation feature is designed to help you create videos optimized for popular social media platforms, such as Facebook, Instagram, Twitter, and YouTube.

Pictory AI aspect ratio selection

The platform offers a variety of templates and themes tailored to different social media platforms, ensuring that the final video output is perfectly suited for sharing and engaging audiences on the desired platform.

Customization Options

While Pictory AI automates much of the video creation process, it also provides you with a range of customization options to ensure the final product aligns with your preferences or fits your brand identity.

You can easily adjust the visuals, text, animations, and music in your videos, as well as add your logos and other brand elements.

These customization options allow you to create videos that truly reflect your unique style and vision.

Stock Videos & Audio Integration

Apart from being able to edit their already existing videos, Pictory AI users have the chance to use a vast library of stock videos as well at no extra cost.

Pictory AI stock video library

This integration allows you to enhance your short videos with professional and engaging visuals without spending additional time or resources sourcing them.

Pictory AI’s library includes a wide variety of videos of high quality suitable for various niches and industries, making it simple to find the perfect visuals for your project.

Pictory AI background music library

Combined with the right background music, the sky is the limit! (Currently, Pictory AI offers over 15,000 music tracks for free)

AI Voices

Pictory AI voice over voices

With many voices to choose from (only in English at the moment), you can create different voice-overs for your videos. Moreover, you’re able to customize the volume of the music tracks and the AI voice to find the perfect balance.

You may also choose whether you want a male or female voice and adjust the speed at which it reads the text.

Video Editing Capabilities

With Pictory AI, editing videos has never been simpler.

The platform offers a range of easy-to-use tools that enables you to create good-quality videos without any prior experience in video editing.

Pictory AI also allows you to add or change the background music in your short videos with just a few clicks.

This feature ensures that your videos have the perfect soundtrack to complement the visuals and enhance the overall viewing experience.

Pictory AI Performance and Video Quality

When it comes to choosing a video editing tool, performance and output quality are critical factors to consider.

In this section, I’ll examine how Pictory AI fares in speed, efficiency, and the quality of the videos it produces.

Speed and Efficiency

Pictory AI stands out for its speed and efficiency, making it extremely easy to make videos of exceptional quality in just minutes.

Its intuitive interface lets you quickly transform written text into engaging visual content, complete with voice-over or voice in-app options.

The platform’s auto-sync feature ensures that your own assets and royalty-free elements are seamlessly integrated into your project, so you can focus on crafting the perfect video without worrying about technical hiccups.

Video Output Quality

In addition to its impressive performance, Pictory AI delivers top-notch video output quality.

The platform provides a wide range of music options, making it simple to add music that complements your content.

Furthermore, you can easily optimize your videos for various social channels by choosing the appropriate aspect ratios and resolutions.

To make your videos even more accessible, Pictory AI enables you to add captions with just a few clicks, ensuring your content reaches a broader audience.

Video Export

Pictory AI exports your videos in MP4 format with a full HD resolution (1920×1080). However, you can choose a smaller resolution of 1280×720.

After the video is ready to download, you may also export the text as TXT, SRT, or VTT files and the audio as an MP3 file.

For those who need to share the final video draft, the platform offers a link so you can share the video with your team.

Integration and Compatibility with Other Platforms

Pictory AI’s flexibility extends beyond its powerful features, as it also offers compatibility with various other platforms.

For instance, it can easily integrate with your Hootsuite account and an image recognition technology to enhance your video footage.

Moreover, Pictory AI’s AI voices can work seamlessly with long videos and different file formats, making it a versatile choice for diverse projects.

You can also incorporate stock photos into your creations, expanding the visual possibilities even further.

Customer Support and Resources

Support Channels

Pictory AI is committed to providing top-notch support for its users. There are various channels available to help Pictory users maximize the platform.

From a dedicated support team that can address your concerns to an in-depth blog post section that covers different aspects of using the platform, Pictory AI ensures you have access to the necessary resources for a smooth experience.

Additionally, you can find valuable information about Pictory features, such as adding pre-recorded voiceovers or using custom logos, within the platform’s help center.

Educational Resources

To further empower its users, Pictory AI offers a variety of educational resources.

These materials help you transform your written scripts into engaging visual content and make the most of Pictory AI’s artificial intelligence capabilities.

Pictory AI Academy resources video marketing masterclasses

For example, you can learn how to repurpose your Zoom recordings into social sharing-friendly clips or discover how to use customizable templates for a consistent brand image across all your videos.

These resources, along with the other features Pictory AI offers, enable you to harness the platform’s potential fully.

Getting Started with Pictory AI

Now that you know what Pictory AI is and understand it a bit better, and that you have concluded that it just might be the tool that you need, it is time to get familiar with the ins and outs of getting it to work for you.

Starting with Pictory AI is a breeze!

All you need to do is visit Pictory AI’s official website and sign up for an account.

If you’re unsure of whether you will like the tool, you’ll be happy to hear that Pictory AI offers a free trial, which allows you to test the platform, along with its many features, before deciding to commit to one of the paid plans.

After the trial period finishes, if you decide to keep using the platform for your video content, there are several plans available to accommodate various requirements and budgets.

Pictory AI Pricing

Pictory AI offers a variety of plans, including a free trial with some of the more basic features but some limitations too.

Pictory pricing features

However, there also are some paid plans with more advanced features and options and higher usage limits.

The paid plans are available at different prices, making Pictory AI an affordable solution for individuals and businesses of all sizes, needs, and capabilities.

As of the moment, Pictory AI offers three pricing packages.

Pictory AI pricing plans
  • Standard ($19/mo) – 30 videos per month; text-to-video of up to 10 minutes; 5,000 music tracks; 34 text-to-speech AI voices; and more.
  • Premium ($39/mo) – 60 videos per month; text-to-video of up to 20 minutes; 15,000 music tracks; 60 text-to-speech AI voices; automatic voice-over synchronization; Hootsuite integration; and more.
  • Custom – Intended for large businesses. Video creation is customizable, and you also get a dedicated account manager.

Considering all its features, the Premium plan offers competitive pricing among other online video editors, making it the most popular plan users have chosen.

Contacting customer service is needed if the Custom plan might interest you. They’ll devise a solution to all your needs, according to which the price will be created too.

Pros and Cons of Pictory AI

Let’s take a brief look at the pros and cons of the video editor in this Pictory review.


  • Free trial available for testing the platform.
  • Extensive library of video footage for various niches.
  • User-friendly tools to edit videos easily.
  • Ability to create both short and long videos.
  • Offers a free version with basic features.
  • Built-in video transcription feature.
  • Great for repurposing long-form content into engaging videos.
  • Intuitive drag-and-drop interface for easy video editing.
  • Option to upload your own music for customized background tracks.
  • Realistic AI voices for voiceovers.


  • Limited features in the free version.
  • It might not have advanced editing options for professional video editors used to tools such as Premiere Pro.

Pictory AI Alternatives

When considering Pictory AI, it’s essential to compare it to other popular video editing tools on the market.

While Pictory AI offers a great balance between ease of use, affordability, and features, alternatives like InVideo, FlexClip, and Animoto cater to different needs and budgets.

In this section, I’ll briefly discuss these alternatives and how they compare to Pictory AI.


FlexClip is one of the best Pictory alternatives in that it offers similar features, such as simple video editing, turning text into engaging videos, and thousands of royalty-free assets.

It can also record your screen, remove backgrounds, and leverage other AI-powered features.

You can read my FlexClip review to learn more about the tool.


Animoto is another cloud-based video editing tool aimed at helping users create professional-looking videos with minimal effort.

It features a vast library of templates, stock photos, and music tracks, making it easy for users to produce engaging content.

While Animoto offers a good range of features, it lacks some of Pictory AI’s most popular tools, such as the text-to-video feature, which enables you to repurpose written content into video.

Nonetheless, it’s an excellent choice for users who want a simple and user-friendly video editing tool without compromising quality.


Like Pictory AI, InVideo is a cloud-based video editing platform that focuses on simplicity and affordability.

With its easy-to-use interface, it’s an excellent choice for content creators and marketers with minimal editing experience.

InVideo provides a wide range of templates and customization options, allowing users to create engaging videos quickly.

While it may not have all the advanced features of Pictory AI, its lower cost and user-friendly design make it an attractive alternative for people on a budget or looking for a more straightforward video editing solution.

Final Cut Pro

Final Cut Pro is another professional video editing software developed by Apple Inc. exclusively for macOS users.

It offers many powerful features and tools, making it a popular choice among filmmakers and video professionals.

Final Cut Pro is more advanced and expensive compared to Pictory AI, and it requires a significant investment in time to master its capabilities.

It is ideal for users who prioritize top-notch video editing options and are willing to invest in learning the software.

Pictory AI Review: Video Creation Made Easy

Pictory AI is a powerful and user-friendly video editing tool that caters to many users, from small business owners to content creators and digital marketing agencies.

In my Pictory AI review, you learned about its robust feature set, ease of use, and affordability. Pictory AI is an excellent choice for those looking to create high-quality videos without spending a fortune or investing in complicated software.

By understanding its strengths and limitations, you can decide whether Pictory AI is the right fit for your video editing needs.

And why not try Pictory AI for free to see if the tool works the way you want it to?

Vaslou is a passionate digital creator and blogger who loves to explore unique paths to generate online income. He’s also a musician, always looking for exciting paths to articulate his inventive spirit in the musical realm. When he’s not at work on his online endeavors, Vasco loves to delve into spiritual realms to become a better version of himself.

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